Wondering how to sell digital products on your website? Many people do. Setting up an online store has never been easier. Even if you don’t have any physical goods to sell, you can create a virtual item and market it to your audience.
If we talk about local SEO, you will come across the huge competition in this field. While getting ahead in the race, you might be studying more about your competitors. You might be noticing the keywords they are using and what makes them rank at the top. Well, you might notice that many of them have been working on their websites local search engine optimization practices. Analyzing your competitors is known as competitive analysis.
Here are Some of the Aspects that the Competitive Analysis for Local SEO Includes:
Who is on the top rank currently?
Why are they achieving this rank?
Where are they targeting their strategy?
What are the efforts that they are putting into this ranking?
When can you outrank your competitors?
If you are able to understand the overall efforts and approach that your competitors are using, you might rank well. Check out their rank locally, and then start working on yours.
Conducting the Competitive Analysis for your Local SEO
If you need some help in competitive analysis for local SEO, you can contact SEO services in Delhi. However, if you want to do it on your own, here are the three local ranking factors you should consider.
Compare the proximity
Assessment of the GBP, i.e. Google Business Profile
Analysis of the on-page content
Now that we have mentioned the three crucial factors of local SEO above lets learn about them in detail.
Compare the Proximity: Is your brand residing far off from the city center as compared to your competitors? Do you think that this proximity matters? Well, you need to understand that you cant shift your address just for the sake of SEO. Instead, with the help of SEO services in Delhi, you can try out getting ranked locally. You should start off by checking your top keyword and whether its proximity would impact your campaign.
If your website is struggling to attain the local ranking, you should know that proximity could be a factor. During the comparative analysis, you can quickly check how much distance matters in your marketplace.
Assessment of the GBP Optimization : If we talk about local SEO, Google Business Profile plays a major role. Every single business in the marketplace is striving towards attaining a #13 positions in the local region. You should know that your competitors pay major focus to GBP through their local SEO strategies. While having a look at your competitors GBP listings, make sure you are comparing the following things from your profile:
Reviews
Primary category
Name
Other Categories
Analysis of the on-page Content : You need to rely on on-page SEO to get a good ranking locally. Have you ever thought about what that #1 ranking website look like? For that, you can directly click on the website button given in the Local Pack as a starter. While you are busy analyzing competitor websites, you will notice that there are two types of sites linked through GBP. These are:
Homepage for a notable single location business
Location page for a notable multi-location business
You might also witness that the content on the homepage is quite different in structure than the location pages.
Questions to Review the Location or the Homepage Linked with GBP
Here are the Questions for the Homepage:
Are there plenty of service pages present in the navigation?
Is the website mobile-friendly?
Are there any awards, customer reviews and testimonials?
Is there any usage of optimized title tags by the website?
Are there any feature videos, Q&A, and standalone content on the website?
Here are the Questions for the Location Page:
Is there any discussion about the local services on the location page?
Is the content present on the location page original?
Is the website using any CTA to attract users?
Does the location page use any kind of optimized title tags?
Is there any content related to the local providers on the page?
Conclusion
By now, you might have learned about local SEO and how to do the competitive analysis in the same. If you need to get some assistance, get in touch with the best providers of SEO services in Delhi. One such agency is none other than Webgross.
WordPress’ design team has announced the winners of the challenge to create a style variation for the upcoming Twenty Twenty-Three (TT3) default theme. Organizers received 38 submissions from 19 contributors (some submitted multiple variations) hailing from eight countries.
Given the wide range of colors and typography combinations, TT3 is gearing up to be a vehicle for a diverse set of styles from WordPress’ community of designers. Submissions included creative variations for all kinds of design moods – dark with high contrast, bright yellow with a smaller universal type size, a gradient aubergine background, and many more.
Automattic design director Channing Ritter published the selections that made the cut to be shipped with Twenty Twenty-Three:
“These variations were selected in an effort to feature the most drastically different set of variations possible — so in many ways, we were looking at what would work best as a collection versus selecting our favorite standalone submissions,” Ritter said.
The selections are not in their final form. Contributors will continue iterating on them, under the direction of design team leaders, until the WordPress 6.1 beta period begins on September 20.
“Some of the changes suggested may be a bit aspirational, but let’s continue pushing to see how opinionated we can make each of these variations,” Ritter said.
Submissions that were not chosen to ship with TT3 may still have a path towards inclusion via an official child theme of the default theme. Contributors discussed how this might work and have closed the issue in favor of creating a separate project for it after TT3 has launched.
“I particularly like the idea of continuing to create style variations beyond those that are bundled with TT3,” Automattic-sponsored contributor Sarah Norris said. “I think this is a great opportunity to introduce people to block themes and building variations, with the help of the community and experienced block-themers. It also provides a space to test Gutenberg PRs, in a similar way to how emptytheme is currently used, but with more opinionated settings enabled.
“I’m not sure about this being part of the current TT3 project, and in my opinion, it would be best to start this initiative soon after TT3 has launched.”
In the meantime, contributors plan to refine the selected variations, and the child theme project can proceed without affecting the theme’s current timeline.
Check out the announcement to see each of the selected variations in more detail.
The major outcomes we seek from our digital technologies are, of course, effective learning and high student involvement. However, these are not always the easiest things to achieve. In this post, we’ll share six tips...
The problem of data masking comes up surprisingly often in the world of IT. Any time you need to share some potentially sensitive data, you may need to hide, obfuscate, randomize, or otherwise dissimulate some of that data -- we'll call that the secret data.
In this article, we'll focus on the mechanics of data masking and gloss over a massive issue: data classification -- knowing who can access what data. Data classification is a whole different problem, especially in organizations with huge amounts of sensitive data. I'll refer you to a different article that touches on this topic. For the rest of this article, we'll assume that this problem has been solved and that we know who can access what data. The question is -- how do we hide the secret data?
The header and footer are one of the most important parts of a website. Your website’s header is the first thing a visitor notices while landing on your site. A header refers to the navigation bar that displays the business logo, links to all important pages, any CTA, and a way of contacting you via […]
According to this page, Google requires "as a rule of thumb" that the SXG expiration date is less than 1 day in the future if the content is JS, or otherwise 7 days in the future.
My external Javascript files are immutable. Why should they have a 1 day cache life? Currently I am doing something similar to max-age=3600, s-maxage=604800 for HTML files, and a flat max-age=2592000 for JS.
As companies increasingly rely on data to drive decision-making and power digital products, it’s critical that this data is accessible, discoverable, and reliable.
For decades, organizations have relied on data catalogs to drive these initiatives. But are we missing the boat?
BackupBuddy, a commercial plugin from iThemes that performs scheduled backups with remote storage options, has patched a vulnerability that allowed for arbitrary file download by unauthenticated users. iThemes published an advisory for its users, indicating that the vulnerability affects versions 8.5.8.0 through 8.7.4.1 and is being actively exploited.
Wordfence reviewed its data and found that attackers began targeting this vulnerability on August 26, 2022. The company has blocked nearly 5 million attacks targeting the vulnerability since that time.
Wordfence found that the method BackupBuddy used to download locally stored files was insecurely implemented, making it possible for unauthenticated users to download any file stored on the server.
“Due to this vulnerability being actively exploited, and its ease of exploitation, we are sharing minimal details about this vulnerability,” Wordfence threat analyst Chloe Chamberland said.
Wordfence found the majority of the attacks are attempting to read sensitive files, including the following:
/etc/passwd
/wp-config.php
.my.cnf
.accesshash
iThemes published specific indicators of compromise and detailed steps to detect if a site was attacked. The company outlined additional steps for sites that have been compromised.
All BackupBuddy users are advised to update to the patched version 8.7.5. iThemes made it available to all users, regardless of their current BackupBuddy licensing status, due to the severity of the vulnerability.
Do you want to use the More block on your WordPress website?
WordPress gives you several different ways to show a preview of your posts on the archive and homepage. This can help catch the visitor’s attention and get them to read the full post.
In this article, we will show you how you can properly use the More block in WordPress. We’ll also show you how to create an excerpt, just in case you’re using a theme that ignores the More block.
When to Use the More Block in WordPress
Many websites use post previews to encourage visitors to check out the full version.
By default, most modern WordPress themes automatically show a preview of your posts on the homepage and blog archives instead of the full post. For example, on our blog page we show a few words and then a ‘Read More’ link to see the full blog post.
This preview text helps visitors to see more of what topics are available on your blog without having to scroll through every post. It also helps to increase pageviews since your visitors will have to click through to finish reading a post.
You can control exactly what WordPress shows in these previews by using either the More block or an excerpt.
The best choice for your site will vary depending on your WordPress theme. Some themes will ignore any More blocks you create, so you’ll need to use an excerpt instead.
To help you show an engaging preview no matter what theme you’re using, we’ll be covering both More blocks and excerpts.
If you prefer to jump straight to a particular method then you can use the links below.
The WordPress block editor has a built-in More block that allows you to specify the exact cut off point for the preview text of any WordPress post. In the classic editor, it was previously known as the More tag.
You can add the More block anywhere in the post, including mid sentence or in the middle of a paragraph.
All of the content above the More block will appear on your blog archive pages and wherever else your posts are listed on your WordPress site. WordPress will also add a ‘Read More’ link to the preview, so visitors can click to read the full version of the post.
Note: Every WordPress theme is different and some may override the default ‘Read More’ label. With that in mind, you may see different text on your ‘Read More’ button.
Before you add a More block to your post, it’s important to check that your site is set up to show the latest posts on the homepage. If you are using a static page as your custom homepage, then your theme may ignore the More blocks and use its own settings instead.
Not sure if you’re using a static front page as your homepage? To check, simply go to Settings » Reading in the WordPress dashboard.
At the top of this screen, you’ll see a ‘Your homepage displays’ section. If ‘Your latest posts’ is selected, then you should have no problems using the More block.
To get started, simply open the post where you want to add a More block. Then, find the spot where you want to create the cut off point for your preview, and click on the + icon to add a new block.
You can then type in ‘More’ and select the right block to add it to your page.
Some themes have a limit on how many words they will show on their homepage and archive pages. There’s a chance your theme may override the More block if you try to include a very large number of words in your preview. With that in mind, it’s a good idea to create the cut off point early in the post.
You can now carry on writing the rest of your post as normal.
You’ll be able to see the More block when editing your post in the block editor, but your visitors won’t see it when they’re reading the post on your WordPress blog.
Just like any other block, WordPress has some settings that you can use to configure the More block. To see these settings, simply click to select your More block.
In the right-hand menu, you can now choose whether to hide or show the excerpt on the full content page, which is the page you’re currently looking at.
By default, all of the content above the More block will appear on the full content page, as you can see in the following image.
However, you may want to write a custom excerpt that will only appear on your homepage and archive page, and not in the full post itself.
To do this, simply click the ‘Hide the excerpt….’ slider to turn it from white to blue.
Now, everything above the More block will appear on the archive page and homepage only.
Once you’re finished, you can go ahead and save your changes by clicking on the Update or Publish button.
Now if you visit your homepage or blog archive page, you’ll see the preview you just created for this post.
Some themes are designed to show excerpts and will override all of your More blocks. If your homepage and blog archives aren’t showing the preview you created using the More block, then you may need to use excerpts instead.
How to Change the More Block’s ‘Read More’ text
By default, the More block will show a Read More link on your archive and homepage.
There are a few different ways to change this text, but you may get slightly different results depending on your WordPress theme. Some themes will override your changes with their own default settings.
To start, it’s worth checking whether you can change the Read More text using the WordPress post editor.
To do this, simply open any post that has a More block. You can then click on the default ‘READ MORE’ text and type in the text that you want to use instead.
After that, either update or publish the page as normal. You can then visit your homepage or blog archive to see whether the Read More text has changed.
If you’re still seeing the original Read More link, then you may need to override your theme’s settings using code.
function modify_read_more_link() {
return '<a class="more-link" href="' . get_permalink() . '">Check out the full post</a>';
}
add_filter( 'the_content_more_link', 'modify_read_more_link', 999 );
This replaces the default ‘Read More’ text with ‘Check out the full post,’ as you can see in the following image.
You can use any text you want by replacing ‘Check out the full post’ in the code snippet.
How to Properly Use Excerpts in WordPress
WordPress has two different ways to show a post preview. We’ve already covered the More block, but you can also create a preview using excerpts.
For the people who visit your WordPress blog or website, previews created using excerpts and the More block look exactly the same. However, some themes are coded to use excerpts, which means they will ignore your More blocks and show an excerpt instead.
If you don’t add an excerpt to a post manually, then WordPress will create one automatically based on the excerpt length defined by your theme. This can lead to previews that cut off mid sentence.
With that in mind, you can choose to create an excerpt manually instead. To do this, simply open a post and then click to expand the ‘Excerpt’ section in the right-hand menu.
In the ‘Write an excerpt box’ you can then either type in or paste the excerpt that you want to use for the post.
Don’t see an ‘Excerpt’ box in the right-hand menu? Then you can enable this setting by clicking on the three-dotted icon in the upper-right corner.
Once you’ve done that, click on Preferences.
In the popup that appears, simply click on ‘Panels.’
You’ll now see all the settings that you can add to the right-hand menu. Simply find ‘Excerpt’ and give it a click to turn it from white (disabled) to blue (enabled).
Then, simply close this popup. You should now have access to the ‘Excerpt’ settings in your right-hand menu.
Now, you can create an excerpt following the same process described above.
Once you’ve done that, simply save your changes and visit your site. You will now see your custom excerpt on the homepage and blog archive.
WordPress’ official policy is that the security team only provides support for the most recent version, but as a courtesy has extended backporting security fixes to older versions that are able to receive automatic updates.
“Until now, these courtesy backports have included all versions of WordPress supporting automatic updates,” 10up-sponsored Security Team member Peter Wilson said. “Versions WordPress 3.7 – 4.0 have reached levels of usage, namely less than 1% of total installs, where the benefit of providing these updates is outweighed by the effort involved.”
More than half of all WordPress sites are on the latest version – 6.0+ (54.3%), and security updates will still be available to more than 99% of sites on older versions after this change. Wilson said the decision to drop support for 3.7 through 4.0 was based off the information reported on the statistics page.
“The effect of this imbalance means that the Security team spends most of the time preparing backports for the vast minority of WordPress installations,” Wilson said. “By dropping support for these older versions, the newer versions of WordPress will become more secure as more time can be focused on their needs.”
Over the next three months, versions 4.0 and older will receive their final updates and will also display a non-dismissible notice in the dashboard, advising users to upgrade to the latest version as their sites will no longer receive security updates.
The longer your content’s SEO word count is, the better its ranking potential. Right? The average first page Google result contains 1,447 words. Some writers use this number as a strict goal, while others strive to produce more. However, achieving an ‘optimal’ word count for SEO rankings is much more complex than you might think. […]
SOC and SIEM are two technologies that can support a broad range of security objectives. They use data from different sources and provide different levels of security, but they're both integral to any organization's security operations. Understanding how SOC works with SIEM is crucial if you want to understand how these two technologies fit together in your environment.
What Is SOC?
A SOC is a central location for monitoring and responding to security events. It's also called a Security Operations Center (SOC) or simply a "SOC."
When you want to experiment with Ansible, you will need to setup a test environment. In this blog, you will create a test environment containing one controller and two target machines. This will give you a good setup for experimenting with Ansible without breaking a real machine.
1. Introduction
With Ansible, you can automate repetitive IT tasks and because it is automated, it will also prevent you from making mistakes. Especially when you have to configure several similar environments. The other main advantage is that the configuration is maintained in files and therefore extremely suitable for adding the configuration to version control (e.g. Git). However, in every learning path you need to be able to experiment in order to make mistakes and to learn. In this blog, you will setup an Ansible controller machine and two target machines running in VirtualBox. The Ansible Controller will be the machine where to run the Ansible playbooks from and the target machines will be where tasks can be executed. The test setup looks as follows.
Here at Coding Over Cocktails, we’ve talked to the experts and leaders on the subject of digitally transforming your business to bring you advice on how to kickstart digital transformation and insights from those that have done it before.
If you’d like to learn about tips, techniques, and tools for a successful digital transformation, below, we’ve compiled all of our episodes on the subject to date.
A distributed database is not restricted to a single system and is dispersed across numerous places, such as two or more computers or a network of computers. A distributed database or data management system is spread over several sites with no physical parts.
This can be required if a specific database needs to be accessible to many individuals across the globe.
Wondering how to sell digital products on your website? Many people do. Setting up an online store has never been easier. Even if you don’t have any physical goods to sell, you can create a virtual item and market it to your audience. 
The header and footer are one of the most important parts of a website. Your website’s header is the first thing a visitor notices while landing on your site. A header refers to the navigation bar that displays the business logo, links to all important pages, any CTA, and a way of contacting you via […]
The longer your content’s SEO word count is, the better its ranking potential. Right? The average first page Google result contains 1,447 words. Some writers use this number as a strict goal, while others strive to produce more. However, achieving an ‘optimal’ word count for SEO rankings is much more complex than you might think. […]