Of all forms of marketing, search engine optimization (SEO) provides what is widely considered the best return on investment (ROI) of any type of marketing.
Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that PPC results are advertisements. And that if a companys website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.
And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.
Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service cant find you?