Google Promotes Interest-Based Advertising, Supported by New Interests API

In late 2019, Google launched the Privacy Sandbox initiative, an effort to develop web technologies that would better emphasize internet privacy while still allowing entrepreneurs to successfully monetize digital assets. Today, Google added a new proposal to this initiative that would establish a new workflow for serving relevant ads while also offering the general public more anonymity and control over what data is shared from general browsing. 

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