It’s Here! “Understanding Privacy,” A New Smashing Book Is Shipping Now

What is privacy? What exactly does it mean? How do we consider, manage and maintain privacy? And how dow do we design and build experiences that have privacy at their heart? That’s exactly what Understanding Privacy is all about: a practical guide to privacy on the web, from data collection and use of personal data to creating safe, inclusive experiences for everyone.

From the still-relevant Privacy by Design Framework to the recent conflicts over consent and health data, Heather Burns has created an indespensible resource for anyone working to build safety and trust into their interfaces.

About The Book

Understanding Privacy is a practical guide to the concepts and ideas that inform privacy on the web. It’s about all the fundamental values of privacy as a concept, which precede privacy as a legal compliance issue. It’s about the ways these concepts impact your work as a designer, a developer, or a project manager. And it’s about the ways you can adopt these principles to create a healthy, user-centric approach to privacy in everything you do.

Heather Burns, a tech policy and regulation specialist, explains what she has experienced working on privacy from every angle — human rights, law, policy, and web development — in the simplest way possible, and in the most positive way possible, in ways you can understand, use, and adapt in your work on the web right away.

A look inside the book: a quality, hardcover print, with a little boomark.

This book is not a legal reference manual. After reading it, you will have shifted your understanding from a negative view of privacy as a scary legal compliance obligation to a positive view of privacy as an opportunity to build and design a better web. Download a free PDF sample (11MB).

288 pages. Written by Heather Burns. Cover design by Espen Brunborg. Both eBook and print shipping are now available.

You’ll Learn:
  • Fundamental concepts, definitions and frameworks behind privacy and data protection,
  • Healthy approach to user privacy into everything you build and design,
  • Common privacy issues and how you can make a difference,
  • How to lay the ground for future developers, designers, and project managers to build a better web for tomorrow,
  • The obligations we have to safeguard user privacy and health data.

Who Is This Book For?

Understanding Privacy is for designers, developers, and project managers who want to understand what privacy really is about and who want to integrate a healthy approach to user privacy into everything they do not only to put their users first today but also to help build a better web for tomorrow.

A double-spread of Understanding: an honest, practical and clear guide to privacy. Table Of Contents
1. Privacy and You
+

In the book’s first section, “Privacy and You,” Heather reviews the fundamental concepts, definitions and frameworks behind privacy and data protection.

2. Privacy and Your Work
+

In the second section, “Privacy and Your Work,” Heather discusses how to integrate a healthy approach to user privacy into everything you do, whether you are a designer, a developer, or a project manager.

3. Privacy and Your Users
+

“Privacy and Your Users” covers issues around user privacy where you can make a difference. We’re going to learn how to consider the power dynamics of what you create, regardless of the role you play.

4. Privacy and Your Future
+

In “Privacy and Your Future,” Heather suggests a few critical areas that make the web a better place and lay the ground for future developers, designers, and project managers to build a better web for tomorrow’s users.

Postscript: Privacy and Health Data
+

In the final section, “Privacy and Health Data,” Heather addresses an even more pressing recent issue: the obligations we have to safeguard user privacy and health data, and how to do it as best we can.

288 pages. Both eBook and print shipping are now available. Written by Heather Burns. Cover design by Espen Brunborg.

About The Author

Heather Burns (@WebDevLaw) is a tech policy professional and an advocate for an open Internet which upholds the human rights to privacy, accessibility, and freedom of expression. She’s been passionate about privacy since she built her first web site in 1996, and has educated thousands of professionals worldwide on the fundamentals of a healthy approach to protecting people and their data. She lives in Glasgow, Scotland.

The book comes with practical examples, guidelines and checklists to keep in mind when designing and building with privacy in mind. Reviews And Testimonials
“Heather's broad knowledge, experience, and ability to articulate these complex matters is nothing short of astounding. I’ve learned an amazing amount from her. She always informs and entertains, and she does so from the heart.”

Mike Little, Co-Founder of WordPress
“No more excuses for overlooking privacy: Heather’s guide is an essential toolbox for user-centric product developers and for anyone interested in building a better web. Expect the full sweep, from historical context and core concepts in US and EU privacy practice, to practical tips and advice — dispensed in highly readable style.”

Natasha Lomas, Senior Reporter, Techcrunch.com
“Privacy is an oft-talked about and rarely understood part of our modern digital lives. Heather has been on the forefront for the battle of our privacy for decades. In this book she makes the case for why privacy is one of the foundational pillars on which our society rests, and why eroding our privacy means eroding a cornerstone of our lives, our communities, and our democracy. A must-read for anyone working on or with the web.”

Morten Rand-Hendriksen, Senior Staff Instructor, LinkedIn Learning
“Privacy can seem complicated but it doesn’t need to be. Heather covers all that you need to know with astonishing clarity. This book gives you all you need to understand and handle privacy work, and makes for great teaching material that experts could rely on.”

Robin Berjon, former Head of Data Governance at The New York Times
Technical Details
  • ISBN: 978-3-945749-64-7 (print)
  • Quality hardcover, stitched binding, ribbon page marker.
  • Free worldwide shipping from Germany.
  • eBook is available as PDF, ePUB, and Amazon Kindle.
  • Get the book (Print Hardcover + eBook)
Community Matters ❤️

Producing a book takes quite a bit of time, and we couldn’t pull it off without the support of our wonderful community. A huge shout-out to Smashing Members for the kind, ongoing support. The eBook is and always will be free for Smashing Members. Plus, Members get a friendly discount when purchasing their printed copy. Just sayin’! ;-)

More Smashing Books & Goodies

Promoting best practices and providing you with practical tips to master your daily coding and design challenges has always been (and will be) at the core of everything we do at Smashing.

In the past few years, we were very lucky to have worked together with some talented, caring people from the web community to publish their wealth of experience as printed books that stand the test of time. Steven and Stefan are two of these people. Have you checked out their books already?

Touch Design for Mobile Interfaces

How touchscreen devices work and how people use them.

Add to cart $44

TypeScript In 50 Lessons

Everything about TypeScript, its type system and its benefits.

Add to cart $44

Smart Interface Design Patterns

Deck of 166 cards with common UX questions to ask.

Add to cart $39

Understanding Privacy: A New Smashing Book Is Here

To many of us, privacy might feel like a complex, abstract concept. We can’t hold privacy in our hands, we can’t touch it, we can’t explore its volume or shape with our eyes or our fingertips. Surely it’s a part of each of us, yet it feels so intangible and so invisible — beyond reach and out of view.

So what is privacy? What exactly does it mean? How do we consider, manage and maintain privacy? And how dow do we design and build experiences that have privacy at their heart? That’s exactly what Understanding Privacy is all about: a practical guide to privacy on the web, from data collection and use of personal data to creating safe, inclusive experiences for everyone. Jump to table of contents ↓

About The Book

Understanding Privacy is a practical guide to the concepts and ideas that inform privacy on the web. It’s about all the fundamental values of privacy as a concept, which precede privacy as a legal compliance issue. It’s about the ways these concepts impact your work as a designer, a developer, or a project manager. And it’s about the ways you can adopt these principles to create a healthy, user-centric approach to privacy in everything you do.

Heather Burns, a tech policy and regulation specialist, explains what she has experienced working on privacy from every angle — human rights, law, policy, and web development — in the simplest way possible, and in the most positive way possible, in ways you can understand, use, and adapt in your work on the web right away.

All chapters in the book have custom illustrations, highlighting the topic of the book.

This book is not a legal reference manual. After reading it, you will have shifted your understanding from a negative view of privacy as a scary legal compliance obligation to a positive view of privacy as an opportunity to build and design a better web. Download a free PDF sample (11MB).

288 pages. Written by Heather Burns. Cover design by Espen Brunborg. eBook now available, print shipping in November.

You’ll Learn:
  • Fundamental concepts, definitions and frameworks behind privacy and data protection,
  • Healthy approach to user privacy into everything you build and design,
  • Common privacy issues and how you can make a difference,
  • How to lay the ground for future developers, designers, and project managers to build a better web for tomorrow,
  • The obligations we have to safeguard user privacy and health data.

Who Is This Book For?

Understanding Privacy is for designers, developers, and project managers who want to understand what privacy really is about and who want to integrate a healthy approach to user privacy into everything they do not only to put their users first today but also to help build a better web for tomorrow.

A double-spread of Understanding: an honest, practical and clear guide to privacy. Table Of Contents
1. Privacy and You
+

In the book’s first section, “Privacy and You,” Heather reviews the fundamental concepts, definitions and frameworks behind privacy and data protection.

2. Privacy and Your Work
+

In the second section, “Privacy and Your Work,” Heather discusses how to integrate a healthy approach to user privacy into everything you do, whether you are a designer, a developer, or a project manager.

3. Privacy and Your Users
+

“Privacy and Your Users” covers issues around user privacy where you can make a difference. We’re going to learn how to consider the power dynamics of what you create, regardless of the role you play.

4. Privacy and Your Future
+

In “Privacy and Your Future,” Heather suggests a few critical areas that make the web a better place and lay the ground for future developers, designers, and project managers to build a better web for tomorrow’s users.

Postscript: Privacy and Health Data
+

In the final section, “Privacy and Health Data,” Heather addresses an even more pressing recent issue: the obligations we have to safeguard user privacy and health data, and how to do it as best we can.

288 pages. eBook now available, print shipping in November. Written by Heather Burns. Cover design by Espen Brunborg.

About the Author

Heather Burns (@WebDevLaw) is a tech policy professional and an advocate for an open Internet which upholds the human rights to privacy, accessibility, and freedom of expression. She’s been passionate about privacy since she built her first web site in 1996, and has educated thousands of professionals worldwide on the fundamentals of a healthy approach to protecting people and their data. She lives in Glasgow, Scotland.

The book comes with practical guidelines and checklists to keep in mind when designing and building with privacy in mind. Reviews and Testimonials
“Heather's broad knowledge, experience, and ability to articulate these complex matters is nothing short of astounding. I’ve learned an amazing amount from her. She always informs and entertains, and she does so from the heart.”

Mike Little, Co-Founder of WordPress
“No more excuses for overlooking privacy: Heather’s guide is an essential toolbox for user-centric product developers and for anyone interested in building a better web. Expect the full sweep, from historical context and core concepts in US and EU privacy practice, to practical tips and advice — dispensed in highly readable style.”

Natasha Lomas, Senior Reporter, Techcrunch.com
“Privacy is an oft-talked about and rarely understood part of our modern digital lives. Heather has been on the forefront for the battle of our privacy for decades. In this book she makes the case for why privacy is one of the foundational pillars on which our society rests, and why eroding our privacy means eroding a cornerstone of our lives, our communities, and our democracy. A must-read for anyone working on or with the web.”

Morten Rand-Hendriksen, Senior Staff Instructor, LinkedIn Learning
“Privacy can seem complicated but it doesn’t need to be. Heather covers all that you need to know with astonishing clarity. This book gives you all you need to understand and handle privacy work, and makes for great teaching material that experts could rely on.”

Robin Berjon, former Head of Data Governance at The New York Times
Technical Details
  • ISBN: 978-3-945749-64-7 (print)
  • Quality hardcover, stitched binding, ribbon page marker.
  • Free worldwide shipping from Germany, starting in November 2022.
  • eBook is already available as PDF, ePUB, and Amazon Kindle.
  • Get the book (Print Hardcover + eBook)
Community Matters ❤️

Producing a book takes quite a bit of time, and we couldn’t pull it off without the support of our wonderful community. A huge shout-out to Smashing Members for the kind, ongoing support. The eBook is and always will be free for Smashing Members. Plus, Members get a friendly discount when purchasing their printed copy. Just sayin’! ;-)

More Smashing Books & Goodies

Promoting best practices and providing you with practical tips to master your daily coding and design challenges has always been (and will be) at the core of everything we do at Smashing.

In the past few years, we were very lucky to have worked together with some talented, caring people from the web community to publish their wealth of experience as printed books that stand the test of time. Steven and Stefan are two of these people. Have you checked out their books already?

Touch Design for Mobile Interfaces

How touchscreen devices work and how people use them.

Add to cart $44

TypeScript In 50 Lessons

Everything about TypeScript, its type system and its benefits.

Add to cart $44

Smart Interface Design Patterns

Deck of 166 cards with common UX questions to ask.

Add to cart $39

Meet Understanding Privacy, A New Smashing Book By Heather Burns

Privacy by design is possible, but over time, it has become challenging to build and deploy sites and apps that use personal information in practical ways that are safe and ethical. In fact, many of us have given up at least a little of our own privacy online.

And so in our work, it may become easier to rationalize collecting more user data than we need, to avoid transparency around how that data is used, and even to use that data for unintended purposes. We tell ourselves it is for the convenience of our users, or to enhance their experiences. It’s no secret that unethical data practices can cause harm, often in ways we can’t predict.

Thoughtful data collection, storage, and use of data is possible, though. Heather Burns brings clarity to the subject by explaining the principles behind the collection, storage, and use of personal data, and how to use those principles to create safer experiences for your users. Understanding Privacy is an essential book for anyone that collects personal information. Jump to table of contents ↓.

  • eBook available for download in October 2022,
  • Printed books will be shipped in November 2022.
  • Pre-order the book.
About The Book

Understanding Privacy is an introduction to the beliefs, concepts, and ideas that inform privacy as it exists — or has failed to exist — on the open web that we build. It’s about all the fundamental values of privacy as a concept, which precede privacy as a legal compliance issue. It’s about the ways these concepts impact your work as a designer, a developer, or a project manager. And it’s about the ways you can adopt these principles to create a healthy, user-centric approach to privacy in everything you do.

Heather explains what she has experienced working on privacy from every angle — human rights, law, policy, and web development — in the simplest way possible, and in the most positive way possible, in ways you can comprehend, use, and adapt in your work on the web right away.

A healthy approach to user privacy doesn’t tell you how to code. It tells you how to make the right decisions which inform the code. It also gives you the foundation you need to question, and even challenge, workplace practices which might not be in your users’ best interests.

This book is not a legal reference manual. By the end of this book, you will have shifted your understanding from a negative view of privacy as a scary legal compliance obligation to a positive view of privacy as an opportunity to build a better web.

Approx. 350 pages. Written by Heather Burns. Cover design by Espen Brunborg. eBook available for download in October, print shipping in November.

You’ll learn:

  • Fundamental concepts, definitions, and frameworks behind privacy and data protection,
  • how to integrate a healthy approach to user privacy into everything you do,
  • common privacy issues and how you can make a difference,
  • how to lay the ground for future developers, designers, and project managers to build a better web for tomorrow,
  • the obligations we have to safeguard user privacy and health data.

Who is this book for?

Understanding Privacy is for designers, developers, and project managers who want to understand what privacy really is about and who want to integrate a healthy approach to user privacy into everything they do — not only to put their users first today but also to help build a better web for tomorrow.

Table Of Contents
1. Privacy and You
+

In the book’s first section, “Privacy and You,” Heather reviews the fundamental concepts, definitions, and frameworks behind privacy and data protection.

2. Privacy and Your Work
+

In the second section, “Privacy and Your Work,” Heather discusses how to integrate a healthy approach to user privacy into everything you do, whether you are a designer, a developer, or a project manager.

3. Privacy and Your Users
+

“Privacy and Your Users” covers issues around user privacy where you can make a difference.

4. Privacy and Your Future
+

In “Privacy and Your Future,” Heather suggests a few critical areas that make the web a better place and lay the ground for future developers, designers, and project managers to build a better web for tomorrow’s users.

Postscript: Privacy and Health Data
+

In the final section, “Privacy and Health Data,” Heather addresses an even more pressing recent issue: the obligations we have to safeguard user privacy and health data, and how to do it as best we can.

Approx. 350 pages. eBook available for download in October, print shipping in November. Written by Heather Burns. Cover design by Espen Brunborg.

About the Author

Heather Burns is a tech policy and regulation specialist. She advocates for an open web built around international standards of human rights, privacy, accessibility, and freedom of expression. She’s currently also an Internet Society Mid-Career Fellow.

Technical Details
  • ISBN: 978-3-945749-64-7 (print)
  • Quality hardcover, stitched binding, ribbon page marker.
  • Free worldwide airmail shipping from Germany starting in November 2022.
  • eBook available for download in October 2022 as PDF, ePUB, and Amazon Kindle.
  • Pre-order the book.
Community Matters ❤️

Producing a book takes quite a bit of time, and we couldn’t pull it off without the support of our wonderful community. A huge shout-out to Smashing Members for the kind, ongoing support. The eBook is and always will be free for Smashing Members as soon as it’s out. Plus, Members get a friendly discount when purchasing their printed copy. Just sayin’! ;-)

More Smashing Books & Goodies

Promoting best practices and providing you with practical tips to master your daily coding and design challenges has always been (and will be) at the core of everything we do at Smashing.

In the past few years, we were very lucky to have worked together with some talented, caring people from the web community to publish their wealth of experience as printed books that stand the test of time. Steven and Stefan are two of these people. Have you checked out their books already?

Touch Design for Mobile Interfaces

Learn how touchscreen devices really work — and how people really use them.

Add to cart $44

TypeScript In 50 Lessons

Everything you need to know about TypeScript, its type system, generics and its benefits.

Add to cart $44

Interface Design Checklists (PDF)

100 practical cards for common interface design challenges.

Add to cart $15

Smashing TV Live: Towards Ethics & Privacy By Default

Smashing TV Live: Towards Ethics & Privacy By Default

Smashing TV Live: Towards Ethics & Privacy By Default

Vitaly Friedman

Honesty, humility and authenticity became rarities on the web. Dark patterns are prevailing many of the interfaces we use, and our data is collected, evaluated and handed over to third-parties left and right, often without us noticing at all. To many of our customers it’s not really a big deal — privacy is often seen as a fair price for using all the wonderful free services around us.

However, we might underestimate the value of data we willingly hand over to data-driven companies. And very often, while we mindlessly click away a cookie consent prompt, we are giving away the sense of intimacy. After all, nobody loves to search for shoes one day, and be followed by the same shoes across the entire web over weeks to come.

Watch the session
Smashing TV: “Towards Privacy By Default”, a conversation, moderated by Vitaly Friedman. With Trine Falbe, Laura Kalbag, Heather Burns, Cennydd Bowles, Stuart Langridge and Morten Rand-Hendriksen.

Watch the recording ↬

In the panel discussion, we look into:

  • How do we deal with advertising, tracking, sensitive data collection and treatment of data?
  • How do we “sell” ethics and privacy to managers and clients?
  • How do we change the culture of dark patterns in our interfaces?
  • How and when do we integrate privacy, ethics, security in our design/dev workflows?
  • How do we maintain privacy and ethics over time?
  • How does GDPR help us shift the culture on the web?

These aren't easy questions to answer, and we need reliable solutions to make the difference. But we can figure out a way forward, and how to make privacy-aware decisions a default in our design and development work. These are also the questions we explore in our brand-new Smashing Magazine Print. In fact, it's the magazine that prompted us to run a live session in the first place.

Meet Our New Printed Magazine

With Smashing Magazine Print, we want to provide a space for important topics that perhaps have more longevity than what we usually cover online — without running short on practical and actionable insights, of course.

We kick off with a 60-pages issue exploring ethics, privacy and security. We take a closer look at the current state of tracking, advertising, GDPR and privacy law, data protection and addictive interfaces. We explore how we all can integrate privacy-driven decisions into our workflows by default, abandoning dark patterns for good along the way.

And — guess what! — it's ready now, and it's shipping worldwide. Download a free PDF preview (3 MB) and get your copy now.

The cover of Smashing Magazine Print.
The cover of Smashing Magazine Print.

Print

$ 17.50 $ 24.95Get Smashing Print

Printed magazine + PDF, ePUB, Kindle.
Free airmail shipping worldwide.

Print + Membership

$ 9 / mo.Become a Member

Printed magazine for free + eBooks, webinars, discounts and other fancy things.

Rewatch The Recording!

And that's a wrap! Watch the recording with Trine Falbe, Laura Kalbag, Heather Burns, Cennydd Bowles, Stuart Langridge and Morten Rand-Hendriksen. Also, prepare and post your questions and we'll bring them up during the discussion as well, of course!

Watch the recording ↬

Smashing Editorial (dm, og, il)