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Back in 2014, I asked why organizations should bother to implement cloud when cloud washing would suffice. Cloud computing was still a mystery to many enterprises at the time, so maybe signing up for something that vendors called Cloud, but really wasn’t, was the best move.
Putting the ‘washing’ suffix on some technology trend or another has been around longer than the cloud, of course.
We’ve seen many of the technological advances described in the Star Trek milieu become reality over the last 50 years, from personal communication devices and instant translators to GMOs, medical robots, 3D printing and weapons that stun.
But, ah yes, the matter transporter. By far, the invention that captivates us most.
Every week, we find ourselves having a conversation about cost optimization with a wide variety of enterprises. In larger companies, we often talk to folks in the business unit that most people traditionally refer to as Information Technology (IT). These meetings usually include discussions about the centralization vs decentralization of IT and oftentimes they don’t realize it, as we are discussing cloud and how it’s built, run and managed in the organization.