Tips, Expertise, Articles and Advice from the Pro's for Your Website or Blog to Succeed
Double your open rate by using behavioral emails.
The best way of engaging your customers is to share content that resonates. And nothing resonates more than sending targeted emails to developers based on their own actions and behaviors.
Behavioral email is the keystone of user-centric platform integration — emails to developers are most effective when they’re based on how they used your platform. Not surprisingly, the concept of segmenting your customers into groups of similar behaviors or attitudes is a well established best practice in marketing.
MarketSherpa’s survey found that one of the most effective marketing strategies is to send emails based on the behavior of your customers. Familiar examples in the B2C world include, notification that a service was signed up for but registration wasn’t completed, receipt of collateral after a form submission, and invitation to check out after a shopping cart was abandoned.
In today’s unprecedented economic downturn, it’s more difficult than ever to find and close new customers. The onus is now on maintaining existing customers as productive users of your product. By closely monitoring API metrics, Customer Success Management (CSM) teams can get an early warning on those that are at risk of churning, and rectify things before it’s too late.
According to different surveys, the average cost of acquiring a new customer is between 5X and 25X the cost of retaining an existing one. That was in the pre-COVID era. In today’s world, it’s probably more.
We interviewed the product managers at a number of the larger API-first companies that are based in San Francisco. The companies are all publicly traded, have TTM revenue of more than $100M and are in the fields of billing, security, communications and workflow automation.
The PMs were asked what were their favorite tools and what API metrics they cared most about. Where possible we identified tools and metrics that were common across all market segments, excluding the (many) edge cases that you’d expect when your customer base numbered in the 1,000s.
California’s new privacy law came into effect on January 1, 2020. Now’s a good time to check if you need to comply. And, if you do, it's an even better time to see what should be in place to ensure smooth operation.
At its most basic level, the California Consumer Privacy Act of 2018 (CCPA) grants rights to Californian residents on how their data is collected and used.