So, you’ve decided that it’s time to put the power of data into your products and services. Good decision! Embedding analytics into your apps is no longer just ‘’nice to have’’; this kind of functionality is nowadays. It is of imperative importance.
According to a survey conducted by Reveal, the main business reasons end-users want business intelligence/data analytics software is to make smarter, data-driven business decisions (45%), understand business problems better (44%), and increase work productivity (43%).