Day: September 23, 2024

Breast Cancer Awareness Month is a time to unite in spreading knowledge, promoting early detection, and supporting those affected by breast cancer. Creating impactful and meaningful designs can play a vital role in raising awareness.

In this post, we’ve gathered a collection of templates, graphics, and more to help you design compelling flyers, posters, and social media content specifically for Breast Cancer Awareness Month. From pink ribbon symbols to supportive messaging, the right design elements can evoke emotions and inspire action.

Whether you’re organizing a local event or sharing important information, having eye-catching, professionally designed templates will help your message stand out. These resources are designed with the iconic themes and colors of breast cancer awareness, making it easier to create consistent, on-brand materials. Have a look.

Breast Cancer Awareness Flyer Template

This is a versatile and modern flyer template, designed for both print and social media use. This fully editable template includes specific dimensions for an A4 flyer and Instagram posts or stories, while offering easy text editing and Google Fonts. It will help you craft attractive flyers to spread the word about Breast Cancer Awareness month.

Modern Breast Cancer Awareness Flyer

This is an easily customizable flyer template that enables you to promote your event effectively. This clean and direct design saves time; with one click, you can change text and images. The package includes variations for Instagram posts and stories, allowing you to communicate your message across different social media platforms.

World Cancer Day Flyer Template

A valuable flyer template for spreading the word about breast cancer awareness. This fully editable, fully layered PSD offers a 4×6 size plus a 3mm bleed, perfect for printing. It comes in a high-resolution format of 300 DPI, in print-ready CMYK color mode. This flyer template can help you make a substantial impact on this important cause.

Rellanc – Breast Cancer Awareness Flyer

The Rellanc is a versatile flyer template for promoting any kind of project related to breast cancer awareness. This professional, clean, and elegant template can be customized effortlessly in both Illustrator and Photoshop. Features include A4 sizing, CMYK color setting, 300 DPI resolution, print-ready files, organized layers, and more.

White Modern Breast Cancer Awareness Flyer

A sleek, customizable flyer template compatible with Adobe Illustrator CC and Adobe Photoshop CS4-CS6. This A4 size asset, available in crisp 300 DPI CMYK, allows separate layers for texts, images, and graphics, ensuring easy editing and personalization.

Pink October Breast Cancer Awareness Flyer

This is a user-friendly flyer template designed for Breast Cancer Awareness events, particularly in October. It includes editable text, customizable colors, and organized layers, making it easy to bring your own creativity into the design. Sizes are ideal for flyer prints and Instagram posts or stories. The package excludes model images and mockups and comes with PSD, AI, EPS, and PDF files.

Breast Cancer Awareness Poster Template

This is an easily editable, print-ready, PSD flyer template perfect for raising awareness. The flyer, offering sharp 300 DPI quality, comes in a 4×6 format with an additional 3mm bleed rendered in CMYK. This layered Photoshop file even provides a link for associated fonts, ensuring a seamless design process.

Breast Cancer Awareness Month Flyer

A fresh, modern flyer template that uses the iconic pink ribbon and colors associated with breast cancer charities. Perfect for charity events or non-profit fundraisers, it comes in Photoshop PSD, Illustrator Ai, and Vector EPS formats that fit the final printed A4 size.

Breast Cancer Awareness Event Flyer Template

This is a versatile flyer template intended for use with Adobe Photoshop and Illustrator. This easily editable A4 format template is completely customizable, facilitating the smooth promotion of any upcoming event or project. While its focus is on breast cancer awareness events, its usage can be multipurpose.

Pink Breast Cancer Awareness Flyer Set

This is a collection of flyer templates that offers a versatile toolkit perfect for promoting any cancer-related event or project. It comes with customizable Adobe Illustrator and Photoshop templates designed specifically for posters and flyers as well as various social media formats like Instagram and Facebook posts.

Pink Breast Cancer Awareness Month Flyer

This is a fully customizable and editable flyer template, ideal for promoting awareness campaigns. Compatible with Adobe Illustrator and Photoshop, the template features separate layers for text, images, and graphics. While photographs are not included, it incorporates free fonts (link provided) and is print-ready with a A4 artboard size at 300 DPI in CMYK.

Creative Breast Cancer Awareness Flyer

A beautiful flyer template with a purpose. It’s an Adobe Illustrator template that’s easily editable—both text and images—with AI and EPS files included. The template doesn’t include a model image, as it’s used for demonstration. The flyer comes with a helpful guide and utilizes free fonts, whose links are provided in the included documentation.

Breast Cancer Awareness Campaign Flyer Template

This is an ideal flyer template for efficiently communicating vital information. It boasts a well-arranged, editable layout and structure, ensuring a seamless design process. The package includes 3 AI and EPS files, suitable for A4 flyer size and Instagram posts or stories.

Pink Retro Breast Cancer Awareness Flyer Set

A versatile creative flyer template perfect for promoting any event or project. It includes templates for a flyer, Instagram post and story, and Facebook post, all customizable in Adobe Illustrator and Photoshop. The files are well-organized and easy to edit, allowing you to enhance your social media presence effectively.

Women Breast Cancer Flyer AI & EPS Template

This is a neatly designed, customizable flyer template perfect for conveying important information. Available in international A4 and A3 sizes, this fully editable template features well-organized layers for ease of use. It comes in handy AI and EPS formats, best edited in Adobe Illustrator CC 2022.

Pink Breast Cancer Instagram Post Templates

Boost your Instagram engagements with the Pink Breast Cancer Instagram post templates. Perfect for sharing awareness messages, promotions or informative content, these templates are fully customizable to suit your needs. Provided in AI, PSD and EPS files, this 6-page template set, sporting a tasteful pink theme and easy-to-edit features, is formatted to Instagram-friendly 1080×1080 pixels for optimal performance in spreading the word about breast cancer.

Breast Cancer Instagram Story Templates

This is an excellent resource to boost your Instagram profile. This set offers six customizable, high-resolution story templates that can be edited easily, featuring beautiful designs tailored for raising awareness about breast cancer. From sharing personal stories to moments of triumph, these templates allow you to make your voice heard and seen in no time.

Diversity Breast Cancer Awareness Template

This graphic template offers powerful character illustrations aimed at fueling the fight against breast cancer. These supportive and inspiring designs are perfect for fostering awareness, comfort, and hope in various platforms such as awareness campaigns, healthcare materials, and support groups. The file is inclusive of SVG, EPS, PNG, and JPG formats.

Breast Cancer Awareness Day Illustration

Another creative vector design featuring women with pink ribbons – ideal for expressing support and awareness on Breast Cancer International Day. Its fully editable text and colors are tailored to your specific needs, and it’s easy to use. You’ll find it in various formats including AI, EPS, JPEG and PNG.

Breast Cancer Illustration Pack

This is a thoughtful collection of high-resolution graphics. With EPS, SVG, and PNG formats available, you receive 24 files in total. This pack is great for promoting Breast Cancer Awareness, adding impactful visuals to your content.

Breast Cancer Day Vector Illustration

A beautiful illustration template that is readily adaptable for your unique project needs. It’s fully editable with variable colors to match any theme perfectly. The package generously includes Ai, EPS, PDF, and Jpeg files, offering flexibility in application. A compelling and easy-to-use tool for raising awareness about breast cancer.

Breast Cancer Awareness Illustrations Set

This is an impressive collection of illustrations that perfectly fits a variety of applications, from posters to social media posts. The kit, which offers editable colors and is fully vector-based, is not only easy to use but versatile too. It includes 1 AI illustration file, 1 EPS file, as well as 12 SVG and PNG files.

Free Breast Cancer Awareness Templates

Free Breast Cancer Awareness Poster Template

This free poster template will allow you to raise awareness for breast cancer all throughout the month. The template comes with a modern design with a pink background and plenty of space to include a message.

Free Breast Cancer Awareness Flyer Template

This free template works perfectly for creating effective flyers for breast cancer awareness month. It comes in PSD format and you can fully customize it to your preference. It can be used to create posters too.

Free Breast Cancer Awareness Month Flyer Template

This free pink flyer template is designed specifically for breast cancer awareness month. You can edit it using Adobe Illustrator to change text, fonts, and objects to design a beautiful flyer to spread awareness for this important cause.

Free Creative Breast Cancer Awareness Flyer Template

Another free flyer for raising awareness for breast cancer awareness month. This flyer comes with a creative design featuring an illustration of a woman and a peaceful background. The template comes in AI and EPS formats.

Free Pink Breast Cancer Awareness Flyer Template

This free flyer template has a simple design that allows you to create a modern flyer or poster design for breast cancer awareness month. The template can be fully customized to your preference using Adobe Illustrator.

I was looking over an older article Patrick Brosset penned for us introducing <selectmenu>, a new proposal at the time for a more style-able cousin to <select>. From there, I clicked the linked-up <selectmenu> explainer and got… this:

OK, link rot is a thing and happens all the time. Perhaps the site needs a little URL designing? But no, it’s not that at all. I searched a bit and found Jared White’s post saying that <selectmenu> is no more, which came by way of Una’s post over at the Chrome Developer Blog seeking feedback on a “customizable select”. And Adam Argyle’s got a wonderful demo dedicated to it, no surprise there.

I’m only sharing the links for now but plan to spend some time with it and jot down notes on Open UI’s new page for the Customizable <select>. I enjoyed looking at the boilerplate from Adam’s demo as a first glance:

select {
  &, &::picker(select) {
    appearance: base-select;
  }
  
  &::picker(select) {
    transition: 
      display allow-discrete 1s, 
      opacity 1s, 
      overlay 1s allow-discrete
    ;
  }
  
  &:not(:open)::picker(select) {
    opacity: 0;
  }
  
  &:open::picker(select) {
    opacity: 1;
    
    @starting-style {
      opacity: 0;
    }
  }
}

I see the ::picker(select) there that’s driving all of it. If I sneak a peek at Una’s post, I see that there are more ways to select different <select> parts, including:

• <selectedoption> (the current selection)
• <option> (which now accepts HTML in between the tags!)
  • option::before
  • option:checked (a little confusion here with the selected option)
• <button> (the little chevron arrow marker thingy)

So, perhaps Chrome is more of a fan of extending the native <select> with additional CSS features for selecting the existing parts rather than moving forward with a completely new element. That’s cool, as one of Una’s demos shows how we still get the default <select> behavior even if a browser does not support the new selectors.

The selectmenu Element is No More…Long Live select! originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

Part of me can’t believe I’m writing this article. Applying the insights of Leonardo da Vinci or Saul Bass to web design is more my groove, but sometimes you simply have to write about spreadsheets. You have to advocate for them. Because someone should.

In a checkered career spanning copywriting, journalism, engineering, and teaching, I’ve seen time and time again how powerful and useful spreadsheets are in all walks of life. The cold, hard truth is that you — yes, you — likely have an enormous amount to gain by understanding how spreadsheets work. And, more importantly, how they can work for you.

That’s what this piece is about. It’s a rallying cry, with examples of spreadsheets’ myriad uses and how they can actually, in the right circumstances, be the bedrock of altogether inspiring, lovely things.

Spreadsheets have been around for thousands of years. Papyrus remnants have been discovered from as far back as 4,600 BC. Their going digital in the late ‘70s was a major factor in the rise of personal computing. Much is (rightly) made of the cultural transformation brought about by the printing press. The digital spreadsheet, not so much.

For as long as people have had projects and data to organize, spreadsheets have been indispensable. They were the original databases.

Spreadsheets don’t always get a lot of attention these days. For organization and workflow, we usually find ourselves in the worlds of Trello, Jira, or GitHub Projects. Datasets live in Oracle, MongoDB, and the like. There are good reasons for these services emerging — everything has its place — but

I do get the sense that specialized tooling causes us to skip over the flexibility and power that today’s spreadsheet editors provide.

This is especially true for smaller projects and ones in their early stages. Yes, sometimes only a huge database will do, but often spreadsheets are more than fit for purpose.

What makes spreadsheets so great? We’ll get into a few real-world examples in a second, but several qualities hold true. They include the following:

• Collaboration
  Cloud-based editors like Google Sheets give groups of people a space in which to collaborate on data. They can serve as a middle ground for people working on different parts of the same project.
• Structure
  It’s inherent to spreadsheets that they’ll get you thinking about the ‘shape’ of the information you’re dealing with. In the same way that a blank piece of paper invites fluidity of thought, tables coax out frameworks — and both have their place
• Flexibility
  Spreadsheets can evolve in real time, which is especially useful during the formative stages of a project when the shape of the ‘data’ is still being established. Adding a field is as simple as naming a column, and the ability to weave in formulas makes it easy to infer other values from the ones you have. With stuff like the Google Sheets API, you can even scrape data directly from the spreadsheet
• Power
  You’d be surprised how much you can do in spreadsheets. Sometimes, you don’t even need bespoke dashboards; you can do it all in the editor. From data visualization to pivot tables, spreadsheet editors come with a bunch of powerful out-of-the-box features.
• They translate into other data formats
  Spreadsheets are one small jump from the mighty CSV. When the time is right, spreadsheets can still become raw data if you want them to.

Such is the flexibility and power of spreadsheets, and what’s listed here is scratching the surface. Their fundamental strength of organizing data has made them useful for thousands of years, while contemporary enhancements have taken them to the next level.

Below are a few examples from my own experiences that showcase these benefits in the real world. They’re obviously slanted towards my interests, but hopefully, they illustrate the usefulness of spreadsheets in different contexts.

Galaxies (Of The Guardian)

I work as a software engineer at Guardian News & Media, a place where 10% of the time, i.e., one work day every two weeks, is yours to spend on independent learning, side projects, and so on, is part of the working culture. An ongoing project of mine has been Galaxies (of the Guardian), a D3-powered org chart that represents departments as a series of interrelated people, teams, and streams.

What you see above is powered by information stored and edited in spreadsheets. A lambda scraps departmental information using the aforementioned Google Sheets API, then reformats into a shape Galaxies plays nicely with.

This approach has had several benefits. The earliest iterations of Galaxies were only possible because there was already a spreadsheet being maintained by those who needed to keep track of who worked where. Techies and non-techies alike are able to update information easily, and it is transparent to anyone who works inside the organization.

For anyone interested, I wrote a piece about how Galaxies works on the Guardian engineering blog. Suffice it to say here, spreadsheets were — and remain — the engine of the whole thing.

Food Bank Britain

My background is in journalism, and I still freelance in my own time. As my coding skills have improved, I’ve naturally gravitated towards data journalism, even teaching it for a year at my old journalism school.

Spreadsheets are inseparable from a lot of modern journalism — and, indeed, copyrighting in general. The digital world is awash with data, and good luck making sense of it without a working knowledge of spreadsheets.

For example, a piece I wrote for the Byline Times about foodbanks earlier this year simply wouldn’t have been possible without spreadsheets. It was by collating data from the Trussell Trust, the Independent Food Aid Network, and national census reports that I was able to map out the sheer scale of the UK’s food bank network.

Granted, the map is more visually engaging. But then that’s the idea. It’s the same information, just presented more pointedly.

There are plenty of other instances of spreadsheets being instrumental at the Guardian alone. Typerighter, the newspaper’s automated house style checker, began life as a subeditor’s spreadsheet. User research and bug tracking for the new Feast cooking app, which I worked on during its formative stages, was tracked and discussed in spreadsheets.

And, of course, countless pieces of quality journalism at the Guardian and beyond continue to be powered by them.

If this piece has got you to at least consider learning more about spreadsheets and spreadsheet editors, you’re in luck. There are countless free learning resources available on the web. Here are a few excellent beginner videos to help you on your way:

• Google Sheets Tutorial for Beginners
• How to use Pivot Tables in Google Sheets
• Excel Tutorial for Beginners
• Pivot Table Excel Tutorial

As for spreadsheet editors, the big three these days are probably Google Sheets, Microsoft Excel, and LibreOffice Calc (for the open source devotees out there). They all work much the same way. And as you get comfortable with their functionality, new avenues will open.

Data is the lifeblood of the modern web, and spreadsheets remain one of the most accessible, flexible ways to organize, analyze, and share it. As I hope the examples I’ve shared with you show, spreadsheets aren’t inherently boring. They can be, but when used in the right ways, they become the engines of dynamic, impactful work.

The way they go is up to you.

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.

It’s obvious to me when companies have a clear SEO budget and when they don’t.

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy.

They also have tools and services set up to help them along the way.

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place.

Let’s review how to create an SEO budget for maximum ROI.

In this article:

• The Importance of Creating an SEO Budget
• How to Create an SEO Budget
• 4 Costs to Consider When Creating an SEO Budget

The Importance of Creating an SEO Budget

A well-rounded SEO strategy involves a range of tactics, most of which fall under one of these categories:

• On-page SEO. Focuses on content and page optimizations that help a site rank for certain keywords.
• Off-page SEO. Focuses on backlinks to the site, which contribute to domain authority.
• Technical SEO. Includes backend components such as site speed, page loading time, and site codes.

The purpose of an SEO budget is to determine how much money should be allocated to each category. Without a budget, you risk overspending your resources on a tactic that might not have a strong ROI for your business.

Or worse, tactics that put your business at risk.

For example, if you don’t have money set aside to improve your domain authority through quality backlinks, you may be tempted to resort to shady link-building practices. This can put your website in hot water as Google has a policy that prohibits spammy link practices like buying or selling links.

Or, let’s say you don’t have part of your budget allocated to content creation and decide to rely solely on AI tools to generate SEO content for your website.

Well, let’s just say that creating AI-generated content at scale can have its downsides.

Here are a few more reasons why creating an SEO budget is important to your overall strategy.

You can prioritize the tactics with the most impact.

Not every business needs to spend money on every SEO tactic. Your money is best spent on the strategies you know will be most impactful.

That’s not to say you shouldn’t spend money experimenting with other tactics.

But when you know which areas drive the most results for your business, you can focus your money and efforts there while allocating a little money to other areas you’re interested in trying.

It keeps you on track to meet your goals.

If an SEO strategy is the guide, then SEO budget is the enforcer. Having a clear budget laid out prevents you from haphazardly spending money on SEO without a plan.

When you have a set budget for your SEO efforts, it’s easier to stay on track with the goals you created. Think of it this way: If you’ve set aside money in your personal budget for a gym membership, you’re more likely to exercise, right?

When you know that part of your budget is going toward the gym, it’s easier to motivate yourself to go, which helps you meet your health goals.

The same can be said about your SEO budget. When you know you’ve allocated $500 towards keyword research tools, then you’re going to take advantage of everything those tools have to offer.

It helps you track ROI.

Tracking your performance is essential for any marketing activity, and SEO is no exception. When you have an SEO budget, it’s even easier to understand each tactic’s ROI.

For example, when you know exactly how much you spent on link building and content optimizations for the month, you can calculate the ROI to see which activity was most beneficial.

From there, you can determine which activity was most successful and refine your budget as necessary.

How to Create an SEO Budget

Since I’ve never created an SEO budget myself, I reached out to the experts. Here are the steps they recommend for creating one.

1. Conduct an SEO audit.

The first step is to conduct an SEO audit.

Audits are a necessary part of any new strategy or budget planning. They help you identify where your SEO is excelling and what needs improvement.

Take a look at all areas of your SEO performance, from keyword rankings to site speed to domain authority.

Once you know what’s working well or what needs attention, you can determine where the budget should be allocated.

2. Research the competition.

After you’ve audited your own performance, it’s time to see how your competitors are doing.

Not only does this help you see how they’re ranking or which keywords they’re targeting, but this step can also help you identify opportunities they aren’t addressing.

If you’re a newer business competing with legacy businesses with strong domain authority, it might not be feasible to outrank them for certain keywords right out of the gate.

However, there may be different opportunities you could aim for, suggests Alan Muther, a digital marketing specialist and founder of Ardoz Digital: “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

3. Set SEO goals based on business strategy.

It’s also important to align your SEO budget with your current business strategy.

For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year. I can use local SEO to get in front of my new target audiences before I open.

In other words, when you know what your business goals are, you can plan your budget around them.

4. Determine how much work needs to be outsourced.

Once you know your goals and what it takes to meet them, ask yourself: Do you have the resources internally to execute them?

Brandy Hastings, an SEO Strategist at SmartSites, a marketing agency that's generated over $100M in sales for its clients, suggests investing in SEO tools early into the process if you don’t have the budget to outsource.

“Depending on your time and resources, [tools] could make the difference between successfully DIYing your SEO and keeping it in-house instead of outsourcing to expensive freelancers or agencies,” says Hastings.

However, SEO campaigns can take a lot of time and resources, so it isn’t always feasible for an in-house marketing team to handle it all — especially when you have other marketing activities on your plate.

Think about your SEO goals and which tactics you want to focus on. Consider what your expertise is and which tactics may be stronger if you handed them off to an expert.

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing.

5. Allocate based on the highest impact.

To maximize ROI, you should start by allocating your money to areas with the highest impact.

For example, let’s say you already have a strong content marketing engine and are ranking for several target keywords. It might be worth it to double down on creating SEO blog posts to improve your rankings if you already have a chance of reaching the top spot in the SERPs.

Another example would be if you’ve identified keywords that your competitors aren’t using. You could target these keywords for pay-per-click (PPC) to get ahead of the competition.

Budgeting is a numbers game and it may take some adjusting to get to the right formula. But if you focus on impact, you can get the most out of your money.

6. Track KPIs.

Tracking your performance can help you refine your spending.

This is why it’s important to have an analytics dashboard where you can keep an eye on all of your metrics in one place. Once you see what has a positive ROI and what isn’t working as well, you can refine your spending.

Keep in mind that SEO is a long game. Hastings emphasizes that it can take months to see results, and marketers shouldn’t be hasty about switching tactics if the initial outcome isn’t what they expected.

“If you quit after two months because the needle hasn’t started moving and you need a return today, you'll be tossing your efforts down the drain,” Hastings says. “Consider how you’ll balance the need for more revenue now and invest in PPC to supplement your traffic until you’re bringing in enough organically.”

7. Leave room for unexpected costs.

SEO is an ongoing investment. While a budget can help guide your process, you should also leave room for unexpected costs.

From AI content making its way into search to Google’s frequent updates, marketers are familiar with how quickly the search algorithm can change. Make sure you’re prepared to adjust your content optimizations to meet those updates.

Pro tip: A common mistake is to set a fixed percentage of your total marketing budget for SEO.

According to Muther, “this isn’t the best approach because different stages and channels might need different funding levels, and these needs can change over time. For example, early on, it might make more sense to invest more in social media or content marketing to build up your presence.”

4 Costs to Consider When Creating an SEO Budget

1. Tools

SEO tools are essential throughout the process. Tools like Semrush and Ahrefs can help you research keywords, track your site‘s and competitors’ rankings, and generate content ideas.

Some are free but have limited features, while others have a more powerful paid version.

Google Analytics, for example, is free to use, while Semrush and Ahrefs are paid tools. Plans for these tools cost anywhere from $130-$500 per month.

If you’re working with a limited budget, HubSpot offers a free SEO Starter Pack which includes expert insights and an on-page SEO template.

2. Services

If you choose to outsource any of your SEO efforts, make room in your budget. SEO pricing ranges depending on what services you need and how much work is involved.

For example, you may want to focus on technical SEO and on-page optimizations in-house, but want to hire an SEO agency to help with link building or content marketing to improve keyword rankings.

Once you know which elements you want to outsource, get some quotes so you know how much to allocate for your budget.

3. Maintenance

As I mentioned before, SEO is an ongoing investment. Your SEO strategy will require maintenance and adjustments based on campaign performance, algorithm updates, and competitor performance.

4. Content creation

Again, if you want to outsource any part of your content creation — case studies, blog posts, industry reports — factor that into your budget.

This is especially important if you have a small marketing or SEO team. You may have big goals, and those goals may require additional support, tools, and services to be achieved.

Getting the Most Out of Your SEO Budget

My biggest takeaway is that if you want to get the most out of your SEO budget, you can’t skip the planning and research steps.

If I were to create an SEO budget today, I’d spend the most time on auditing and competitive analysis.

I’d dig deep into my past performance to conduct a comprehensive SEO audit, and check out all of my competitors’ SEO activity to compare. I’d use SEO tools to uncover keyword opportunities, and use templates to organize my findings.

Following these steps ensures you’re creating an SEO budget with max ROI, and that’s what every SEO marketer dreams of, right? Take advantage of tools, auditing, and services to get the most out of your SEO budget in 2024.

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.

When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery.

So, keep reading to learn how to incorporate visual storytelling into your marketing campaign. I‘ve included some of my favorite examples to help inspire you. Let’s go!

Table of Contents

• What is visual storytelling?
• Why is visual storytelling important?
• Elements of Visual Storytelling
• How to Use Visual Storytelling for Marketing
• Visual Storytelling Examples

The company, which specializes in short—and long-term homestays, posted a video on its YouTube channel telling the story of a displaced family that got a fresh start by securing temporary housing through Airbnb.

The YouTube video interweaves interviews with the family with b-roll footage of their daily lives, former home, and the natural disaster that changed their lives forever.

The story tugs at my heart, and the rich imagery and thoughtful edits enhance it. All while marketing Airbnb as more than just an alternative to hotels; it is an option for people who need temporary shelter.

Why is visual storytelling important?

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Let's go back to my Airbnb example.

Consumers may see this heartwarming story of how Airbnb helped a family in need and may decide to book their next vacation stay with Airbnb not just because of its services but because they want to keep the business thriving so they can help other families.

Visual storytelling can also build brand recognition that can last for years to come. My favorite example of lifelong brand recognition is Dawn Dish Soap's “The Big Picture” docuseries—which I'll explore more in-depth later.

Elements of Visual Storytelling

So what elements do you need to flawlessly execute visual storytelling in your campaign? Well, let's start with the obvious —the visuals and story.

Visuals

Whether you're telling a story through graphics, photos, or video, compelling imagery is essential to bringing your story to life. Some of my favorite examples of gorgeous visuals come from the Sydney Opera House.

The world-famous opera house temporarily closed its doors during the COVID-19 pandemic, and for the first time in years, the venue was empty of visitors and performers.

During this time, the opera house underwent repairs and updates, and a local photographer, Daniel Boud, was invited inside.

Boud took gorgeous photos of an unusually empty Sydney Opera House, a site most people may never see again.

The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

They also told a story of unease and melancholy, reflecting the wave of uncertainty that swept the world of live performance at the start of the pandemic as many venues closed their doors (some for good).

Photos of construction workers updating the opera house also reflected a glimmer of hope for the future as they spruced up the venue for future performances despite not knowing when they'd ever happen.

Image Source

Story

Of course, you must think of the story you're trying to tell before you can even get your visuals together.

The Sydney Opera House wanted Boud to tell the story of how one of the most lively and loud places on the planet stood silent and empty but still showed hope for the future of its livelihood and that of the performance art industry.

What story do you want to convey to your audience? Perhaps you want to share how your brand came to be or how your organization has made a difference in the local community.

Perhaps your brand has experienced some bad press, and you want to show how you‘ve turned things around and massively improved your products or services, like Domino’s Pizza.

Years ago, the company received backlash for the quality of its pizza and was the butt of many jokes.

In the video below, Domino's uses interviews, a b-roll, genuine consumer reactions, and a peek behind the kitchen to show that the company is using a new recipe and that consumers can now enjoy their newly improved delicious pizza.

Emotions

Your visual story must make your audience feel something that generates an emotional connection. As I said earlier, the photos of an empty Sydney Opera House made viewers uneasy.

How could such a powerhouse become so desolate? How could things change so suddenly?

The photos also conveyed isolation from artists, the performing arts community, and the world.

These feelings fostered an emotional connection with viewers because they were the same feelings that people felt worldwide as the pandemic forced many to stay indoors and avoid gatherings with loved ones.

Think about an issue your audience is experiencing and find a way to tell a story that illustrates their feelings and shows that, above all, you understand them.

Authenticity

Whatever story you‘re trying to tell needs to come from a genuine place. What’s a real problem that your audience often experiences? How can you visually show that your brand offers a real solution?

What's the real story of how your brand came to be? Can real customers offer testimonials of how your product or service helped them?

The Sydney Opera House truly did shut down temporarily during the pandemic, and the photos taken during its time of silence were real and not staged. So, for lack of better words, keep it real regarding visual storytelling.

Purpose

Finally, what do you want your audience to do after discovering your story? At the end of its articles featuring Boud's photography, the Sydney Opera House included a link calling for viewers to donate.

The photos were taken to show viewers that the opera house's doors were closed but would reopen with a whole new look; in the meantime, donate to keep the performance arts iconic beacon alive!

Domino‘s Pizza wanted its target audience to know that it received their feedback and made positive changes to its recipe, so they’re ready for a second chance to impress.

What's the purpose of your story?

How to Use Visual Storytelling for Marketing

The examples below will give you insight into how you can use visual storytelling in your marketing strategy, off the top of my head, I know you can use the concept in marketing to:

• Share your mission and vision with your audience
• Reflect on positive changes coming to your brand
• Show alternative uses for your product and services
• Show where your brand stands on important issues concerning your target audience

To inspire you, I‘ve compiled a list of my favorite examples of visual storytelling, both old and new. Let’s dive in!

Visual Storytelling Examples

1. Dawn Dish Soap - “The Big Picture”

I told you I'd revisit this example! This campaign is an oldie but a goodie because it remains a core part of Dawn's branding to this very day.

In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife.

The first episode famously showed rescuers using Dawn to clean ducks caught in the crossfire of oil spills.

More than a decade later, ducklings dubbed “the Dawn Ducks” are pictured on almost all of Dawn's products and are still featured in advertisements.

What I like: The docuseries features interviews with real rescuers interspersed with a b-roll of oil birds being cleaned using the soap.

I also love how the documentary cleverly showed how the soap is tough enough to cut through oil but gentle on the skin.

2. Dove - The Code | Dove Self-Esteem Project

In 2024, Dove released a short film called “The Code” as part of the Dove Self-Esteem Project. It shows a young woman of color asking AI to generate images of what beautiful, confident women look like.

The young woman is then shown AI-generated images of white, blond-haired women who fit within very narrow, unrealistic beauty standards. She later types in the same query but instead adds “according to Dove Real Beauty Ad.”

From there, she is shown more diverse, realistic images of confident and beautiful women.

What I like: The film drives home Dove‘s point in just one minute, capturing the audience’s attention without overstaying its welcome.

I also love that Dove included statistics about AI at the start and connected it to the ad‘s purpose: to show that Dove will not use AI to create or discord women’s images.

This film was a creative and heartwarming way to establish trust and transparency between the company and its audience.

3. Airbnb

I already covered why Airbnb‘s YouTube video about Ula and her family is an excellent example of visual storytelling, so I won’t rehash the same details.

Instead, I encourage you to think about ways your brand or organization has shown up for your community or those in need.

Then, reach out to the people or families who have benefited from your services and highlight their testimonials in a visual medium like film or photography.

4. Gemini

Coinciding with the 2024 Olympics, Google released an Olympic-themed ad showcasing the many uses of AI, Gemini. The ad features a father telling the story of how his daughter is inspired by Olympic sprinter Sydney McLaughlin-Levrone.

As the father narrates the ad, viewers are shown quick clips of Gemini generating a training routine for his child.

The ad ends with the narrator asking Gemini to help his daughter write a letter to Sydney saying she‘s an inspiration and she plans on breaking her record when she’s older.

What I like: Google found a way to connect a current, trending topic (the Olympics) to its product while showcasing Gemini's many uses.

5. Amazon - “Saving Sawyer”

Amazon's “Saving Sawyer” ad shows a dog who enjoys spending time with his family as they lock down during the COVID-19 pandemic.

However, after the lockdown ends and the family returns to school and work, the dog soon becomes restless, lonely, and destructive.

The ad shows the family shopping for a dog kennel on Amazon as the dog (and audience) nervously looks on.

Fortunately, it turns out the kennel wasn't for the dog but for a new pup that would be joining the family and keeping lonely dog company.

What I like: Amazon does an excellent job of connecting a relatable scenario to its service. During the pandemic, nearly one in five households nationwide adopted a new dog.

These pets became used to their families being home with them all day, and many Americans struggled to adopt their animals to being home alone as people began returning to school and work.

Amazon incorporated this fact into its visual storytelling and showed audiences that Amazon carries many products that can be helpful for pits, including an electronic treat distributor and a kennel for bringing a new pet home to keep your original fur baby company.

I also admire how the ad played on emotion by making the audience worry about the dog‘s fate (I’m assuming his name is Sawyer?).

6. Purina Service Dog Salute

Purina's moving documentary follows three real-life veterans and their service dogs.

Throughout the documentary, the veterans describe their time in the military and their struggle to move forward into civilian life while managing their mental health.

The documentary shows the difference service dogs make in their lives. While telling the stories, viewers can see quick shots of the dogs eating Purina dog food to have the energy and nutrition to help their owners.

What I like: The documentary features real interviews with real veterans, and footage of Purina bags is incorporated into the film in a natural way.

And, as the daughter of two veterans, I was able to emotionally connect to the video's subjects.

7. Gibson - “The Process”

Gibson Inc. wants its consumers to know the guitars they sell are expertly crafted and of the highest quality.

To drive those points home, the guitar company started a digital series called “The Process,” which takes viewers behind the scenes of crafting a Gibson guitar.

What I like: I enjoy the exclusive look into the art of crafting a guitar. It‘s a peek behind a curtain that even the most talented players aren’t always granted.

Think about the process of creating your product and consider ways you can take viewers behind the scenes.

8. Nike - What Are You Working On?

Each episode of Nike's web series “What Are You Working On?” highlights an athlete as they share their unique journeys. The subjects narrate the episodes, which show them playing their sport, training, and working to achieve their goals.

What I like: Each athlete is seen lacing up their Nike shoes and sporting Nike gear as they train, showing the audience that Nike plays a role in their journey as well and is designed with athletes in mind.

9. Subaru - Subaru Loves Learning

A lot of the examples I‘ve shown you involve big, expensive productions, highly stylized footage, and almost movie-level editing.

But don’t worry; Subaru‘s short-form video for Subaru Loves Learning proves that you don’t need all that for impactful visual storytelling.

The video features real voice messages from educators thanking Subaru for adopting their classrooms and providing the necessities to their students.

The raw voice messages are accompanied by photos of the classrooms Subaru adopted and the supplies they received.

What I like: Creating a video like Subaru's is simple and quick to make. You only need audio, photos, and basic editing skills (or an intuitive app to edit the video for you).

10. McDonald's Anime Commercial

I‘m a huge anime fan, so I really enjoyed this McDonald’s anime ad that aired in Japan several years ago. The animated ad shows a young woman who gets a job at her local McDonald's and is mentored by her manager.

As time goes on, the woman develops important skills that help her mentor the next generation of employees and move on to higher-paying opportunities in the future.

The ad encourages people to apply to their local McDonald's to gain skills for other careers.

What I like: I love that the ad uses gorgeous animation to portray McDonald's as more than a fast food restaurant, but as a place young people can go to grow and develop key skills.

Think about what your brand brings to its community that goes beyond products and services.

As you can see, visual storytelling can be used in many ways to get people invested in your brand. Just start with a vision, story, and purpose.

Editor's note: This post was originally published in May 2016 and has been updated for comprehensiveness.

Whether you’re organizing a local beer festival, promoting an Oktoberfest-themed event, or simply looking to capture the festive Bavarian spirit, the right design elements can make all the difference.

In this post, we’ve gathered some of the best templates, graphics, and fonts specifically crafted for Oktoberfest events. From classic German-inspired fonts to creative flyer layouts, these resources will make your designs stand out and capture the attention of your audience.

This curated selection of templates, fonts, and graphics will help you create eye-catching flyers and posters that bring the fun and festivity of Oktoberfest to life.

Oktoberfest Flyer and Poster Templates

Classic Oktoberfest Poster Template

This is a fully adjustable, high quality Octoberfest poster template. Perfect for any Oktoberfest events, it comes as well-organized AI and PSD files, featuring a print-ready format of 8.27″ x 11.69″. It is 100% vector and has CMYK 300 DPI for an optimal print finish. With this template, you can craft creative flyers and posters with a classic look.

Oktoberfest Event Flyer Template

Get into the spirit of Oktoberfest with this adaptable flyer template. Designed in AI and PSD formats, this A4 size Oktoberfest flyer is fully editable and can scale up without hampering the quality. The layers are neatly organized and the 300 DPI CMYK color mode enhances its visual appeal.

Vintage Oktoberfest Poster Template

Tap into the festive spirit of Oktoberfest with this Oktoberfest poster template. It includes a single, well-organized PSD file that is entirely editable and print-ready, thanks to its CMYK 300 DPI specification. Sized at 8.27″ x 11.69″, this 100% vector asset captures the essence of the traditional event with a remarkable vintage aesthetic.

Simple Oktoberfest Flyer Template

This is a versatile choice for any Oktoberfest events, parties, or festivals. It is user-friendly, well-organized, and designed to make your flyer creation process quicker. This package provides editable, print-ready PSD and Ai files that are customizable according to your needs.

Creative Oktoberfest Flyer Template

This Oktoberfest flyer template is an ideal choice for promoting your next event. This easy-to-edit, 100% vector flyer comes in two PSD files with well-organized layers. Sized at 8.27″ x 11.69″ and printable in CMYK 300 DPI quality, it’s guaranteed to catch the eye.

Retro Oktoberfest Flyer Template

For those hosting Oktoberfest celebrations, this retro-themed Oktoberfest flyer template presents unique designs, complete with editable fonts, text and customizable colors. Provided in PSD format, it measures 8.27 x 11.69 inches with bleeds and maintains a 300 dpi CMYK resolution that’s print-ready.

Light & Dark Oktoberfest Poster Template

This is a meticulously designed Oktoberfest flyer template, ideal for Oktoberfest promotions. It includes 2 editable and well-structured PSD files, featuring a print-ready dimension of 8.27″ x 11.69″. Packaged with a high resolution of CMYK 300 DPI, it provides a superior print quality.

Colorful Oktoberfest Flyer Template

A vibrant and editable Oktoberfest flyer template perfect for your Oktoberfest promotions. The design, delivered as a fully-layered 2.PSD file, enables easy customization. Sized at 4×6 (with an additional 3mm bleed), it’s poised for print in high-resolution 300 DPI and CMYK color format.

Classy Oktoberfest Flyer Template

This is a ready-to-print, versatile Oktoberfest flyer and poster template to promote your festivities. With its elegant design, customizable text and coloring, and efficient organization in Photoshop CS 5, it’s simple to make this template your own. Dimensions are 8.27×11.69 inches with bleeds and a high-res 300 dpi CMYK.

Unique Oktoberfest Poster Template

A set of two Photoshop PSD files that are easy to edit and ready for print at A4 size. The template includes a helpful file for downloading free fonts and offers general tips to make text editing straightforward. Layers are clearly labeled, color-coded, and organized, simplifying the design process.

Oktoberfest Invitation Templates

Creative Oktoberfest Invitation Template

This is an ideal Oktoberfest invitation template for designing a compelling invite to Oktoberfest or any similar beer festival. This highly flexible and customizable vector EPS poster template comes in 5 color versions, and you can tweak it easily in vector editing software. It features A2 size with high-resolution print readiness and provides several unique fonts for your convenience.

Minimal Oktoberfest Invitation Template

A well-structured Oktoberfest invitation template ideal for any Oktoberfest event. Designed to the international A4 size with a print-ready resolution of 300 DPI, it ensures a professional presentation. Though it doesn’t include mockups, it has an easily accessible ‘Read Me’ file retaining information about fonts used.

Colorful Oktoberfest Invitation Template

Brighten your Oktoberfest celebrations with this creative Oktoberfest invitation template. This editable Ai CS6 and Psd file is print-ready and fully vectored for high-quality prints at A4 size and CMYK 300 DPI. Cheerful and definitely eye-catching, it even includes a readme file for font specifications.

Oktoberfest Fonts

QIUBA – Oktoberfest Font

QIUBA is a stunning Oktoberfest font with a gothic touch. Perfect for creating labels, badges, retro designs, and Oktoberfest-themed posters, this professional-grade, Blackletter font adds a unique flair to any project. Offering a variety of well-balanced forms, QIUBA proves versatile, whether used for a logo or the next music video or film.

Gorilla Beer – Oktoberfest Font

Gorilla Beer font brings the spirit of Germany’s famed festival to life. Including two gothic font styles, this creative asset also offers t-shirt design files in PNG, AI, and EPS formats. Ideal for breweries or Oktoberfest events, it adds a unique flair to any project.

Qiduwy – Blackletter Oktoberfest Font

Qiduwy is a modern Oktoberfest font that’s versatile and ideal for creating labels, badges, vintage graphics, Oktoberfest posters, and more. Its wide, bold typeface, combined with edgy, sharp corners gives it a sophisticated appearance while the use of bold, black lines contributes to a dark, mysterious aesthetic. Excellent for products like beer, whiskey, tattoos, or even stylish barbershop logos, Qiduwy adds a timeless touch of class.

Beery Wisky – Modern Oktoberfest Font

Beery Wisky is a playful and quirky font, perfect for bringing a touch of fun to any design. With its premium quality craftsmanship, it’s versatile for use in various settings like flyers, quotes, posters, banners, packaging, logotypes, and more. Beery Wisky features upper case letters, numbers, punctuation, multilingual support, and open type fonts.

KINURE – Oktoberfest Font

The KINURE is the perfect gothic typeface for any creative project, ideal for labels, badges, posters, and more. Delivering professional-grade design in an array of harmonious shapes, this font can transform your work, giving it that special gothic flair. Whether you’re creating a logo or working on a film, KINURE font is an excellent pick.

HAYEN – Oktoberfest Font

The HAYEN Oktoberfest font enhances your brand with a hint of darkness, mystery, and gothic charm. Particularly suited to retro designs, it creates unique labels, badges and packaging, and gives an authentic vintage flair to projects like Oktoberfest posters or tattoo sketches. With a variety of styles and weights available, it’s also an excellent choice for traditional barber shops or whiskey brands.

JAROHY – Oktoberfest Font

The JAROHY Oktoberfest Font is a gothic-style asset perfect for crafting strong, memorable designs. Ideal for labels, retro-stylings, stamps, badges, Oktoberfest posters and more, this masculine, bold font works spectacularly for beer or whiskey packaging, barbershop branding, tattoo artistry, music or movie titling, or for adding a weighty flair to your quotes and certificates.

Blackbeer – Oktoberfest Font

The Blackbeer is a sturdy, bold gothic typeface inspired by the spirit of Oktoberfest. Perfect for logos, prints, or eye-catching headlines, it offers four styles; base, blurred, outlined, and aged. This font supports all basic and most multilingual characters and punctuation, making it a versatile asset for any creative project.

Krinah – Blackletter Oktoberfest Font

The Krinah is a professional-grade font that imparts a distinct Gothic flair to your designs. Ideal for uses ranging from logos and labels to music videos and movies, it’s also a great choice for crafting vintage posters. With its array of harmonious forms, Krinah offers a pleasing number of options to pick the perfect touch for your project.

Free Octoberfest Poster & Invitation Templates

Free Octoberfest Poster Template

This free template works perfectly as both a flyer and poster for all kinds of Octoberfest celebrations. It features two hands with two glasses of beer with colorful background elements and strong typography. You can edit it using Photoshop.

Free Hand-drawn Octoberfest Poster Template

Another free Octoberfest poster template for grand celebrations. This template is also great for both posters and flyers as it has a fully customizable design that you can edit to change colors, fonts, and more. It’s available in AI and EPS formats.

Free Octoberfest Event Flyer Template

This free flyer template is designed to help you spread the word about your Octoberfest events and parties. The template has a modern and colorful design featuring beer and other Octoberfest-themed elements.

Free Octoberfest Flyer Template

This free Octoberfest flyer template comes in Adobe Illustrator format. It has a fully vector design and you can easily edit each element to customize this design to your preference. It also comes in EPS format as well.

Free Creative Octoberfest Poster Template

The colorful and creative design of this flyer template makes it a perfect choice for promoting your Octoberfest events and celebrations. It features a beautiful illustration surrounded by celebratory elements. The text, fonts, and colors are editable.