35+ Best Professional Business Report Templates (Word, PPT, InDesign)

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A modern and professional design is a must-have for every business report. But what exactly does a professional business report look like?

To help you find inspiration for your business report design, we gathered a collection of the best business report templates. These templates are made by professional designers and they all feature stylish and modern designs.

You can also download and edit them to easily create business reports without having to start from scratch. There are templates in this collection in Adobe InDesign, Microsoft Word, and PowerPoint formats. And we divided the list into 3 different sections to make it easier for you to find them.

Use the quick links below to jump to each section:

InDesign Business Report Templates

With Adobe InDesign, you can design more flexible and professional brochures for your business projects. These templates will help you get a head start in your brochure designs.

Annual Business Report Template

Annual Business Report Template

This InDesign template comes with a stylish and modern design to help you craft a professional report to showcase the business progress, stats, and data related to your yearly review. It has 16 unique pages with grid-based layouts. And you can fully customize the template to your preference as well.

Professional Business Report Template

Professional Business Report Template

You can design an attractive and professional business report or annual report using this InDesign template. It lets you choose from 20 different pages to craft a brochure filled with visuals, charts, and graphs. The template has changeable colors, backgrounds, and free fonts.

Creative Annual Business Report Template

Creative Annual Business Report Template

Use this brochure template to design more modern-looking annual and business reports. There are 16 unique pages in this template with stylish designs. You can also fully customize each page to match your business branding. It’s available in both A4 and US Letter sizes too.

Red Corporate Annual Report for InDesign

Red Corporate Annual Report for InDesign

This is a slick, professional InDesign template for presenting yearly businesses’ performances. Easily customizable, it’s designed in an eye-pleasing modern style to clearly display financial data, achievements, and future projections, bolstering investment appeal.

Bold Annual Report InDesign Template

Bold Annual Report InDesign Template

A versatile, 28-page template, compatible with Adobe InDesign CS4 and onward. The A4-sized layout is easy to customize with your own logo and brand colors. It includes a cover on the Master Page, separate layers for text and images, and paragraph and character styles.

Creative Annual Report InDesign Template

Creative Annual Report InDesign Template

This InDesign template merges style with professionalism through a refined layout, lively graphics, and purposeful typography. It makes presenting financial data and achievements engaging and compelling. Adjustable to match your needs, this template is immediately available after purchase, easy to edit, print-ready, and incorporates a free font.

Corporate Annual Report InDesign Template

Corporate Annual Report InDesign Template

This is a professional and comprehensive InDesign template to outline a company’s yearly performance concisely. With its modern design, this template showcases essential financial data, achievements, and goals in an attractive manner. This 12-page, A4 size template, which features editable content and uses CMYK color mode, is a perfect asset for businesses intending to boost investor confidence and credibility.

Minimal Annual Report InDesign Template

Minimal Annual Report InDesign Template

A professional, polished InDesign template that’s perfect for presenting a company’s financial data, accomplishments, and strategic plans. With its sleek design and modern typography, this template is designed for visual appeal, clarity, and easy customization.

Simple Corporate Annual Report for InDesign

Simple Corporate Annual Report for InDesign

This is a professional, modern template perfect for summarizing your company’s yearly performance. With this visually appealing and fully customizable 12-page asset, you can clearly highlight financial data, achievements, and future objectives. It’s a valuable tool to boost investor confidence and showcase your business success.

Professional Report Brochure Template

Professional Report Brochure Template

This professional report template is most suitable for designing brochures for corporate companies and agencies. It has a clean and traditional page design that has all the necessary layouts for making a complete and fully detailed business report. The template includes 36 page designs.

Colorful Business Report Template

Colorful Business Report Template

If you prefer to take a more creative and colorful approach to your business report design, this template is perfect for you. It has a beautiful page design with trendy layouts. There are 12 different pages in this template featuring editable colors, fonts, and text. It comes in A4 size.

Elegant Annual Business Report Template

Elegant Annual Business Report Template

This is one of the most elegant and beautiful business report templates on our list. It features a stylish page design that will surely make your brochures stand out. And it’s especially suitable for high-end brands and businesses. The template comes with 16 pages in A4 and US Letter sizes.

Modern Professional Business Report Template

Modern Professional Business Report Template

You can design a bold business report with a dark color theme using this professional InDesign template. It includes 20 unique page layouts with highly visual and modern designs. Of course, you can easily change the colors, fonts, and backgrounds to your preference as well.

Exeelo – Professional Report Template

Exeelo - Professional Report Template

This InDesign template has 28 different page designs with multipurpose layouts. You can use it to make all kinds of business brochures, including various types of business reports. The template has editable colors, paragraph styles, and easy-to-replace image placeholders.

Company Report Professional Template

Company Report Professional Template

This business report template uses a unique metallic color theme that adds a very sophisticated look to the design. It also has modern pages with simple paragraph styles and formatting. There are 24 page layouts included in the template. Use it to design bold business reports for modern brands.

Clean Annual Business Report Template

Clean Annual Business Report Template

Looking to make a minimal, clean, and professional business report brochure? Then start with this template. It gives you 20 unique pages with clean and minimal designs to help create attractive business reports for all kinds of projects. It features organized layers and free fonts too.

Minimal Business Report Template PDF

Minimal Business Report Template PDF

This brochure template comes with a minimalist page design and it’s available in InDesign and PDF formats. The template has 40 page layouts that you can customize to change fonts, colors, and more.

MS Word Business Report Templates

Microsoft Word is easy to use and it’s one of the most accessible software for professionals. Use these templates to create professional-looking business reports using your favorite word processor.

Annual Report Template Word & INDD

Annual Report Template Word & INDD

This brochure template is ideal for making annual reports for modern brands and businesses. It comes in both MS Word and InDesign formats with fully customizable page layouts. There are 24 different pages to choose from and each page has easily editable text, changeable colors, and image placeholders.

Business Report Template Word

Business Report Template Word

A business report template with a simple and minimal design. This Word template includes 20 unique page designs that have clean layouts to effectively showcase stats and data related to your business. It’s available in A4 and US Letter sizes as well.

Business Annual Report Word Template

Business Annual Report Word Template

With 16 beautifully designed pages, this annual report template allows you to make brochures that will look more attractive and professional. It has color themes and easily customizable design elements to help you create branded brochures for all types of businesses.

Dark Gradient Annual Financial Report for Word

Dark Gradient Annual Financial Report for Word

This Word template is perfect for your company’s financial reporting. The user-friendly design makes it easy to use and customize according to your needs. Available in MS Word and Canva formats, it features over 30 editable pages, changeable colors, texts, and images.

Annual Report Brochure Word Template

Annual Report Brochure Word Template

A sleek, professional Word template perfect for creating thorough annual reports. It’s carefully designed, fully customizable, and available in various formats including Adobe InDesign, Microsoft Word, and PDF. With 20 unique layouts and adaptable text, colors, and images, this template simplifies the presentation of your company’s yearly performance.

Minimal Annual Report Word Template

Minimal Annual Report Word Template

This Word template offers a professional layout for business reports. Easy to customize, this template boasts engaging photos, clear financial graphics, and streamlined narratives. Offering 20 distinct layouts, it includes organised layers and auto page numbering.

Simple Annual Report Word Template

Simple Annual Report Word Template

A professionally crafted, easy-to-customize Word template ideal for presenting your company’s yearly progress. With areas for engaging narratives, eye-catching images, and clear financial data, it ensures your report is comprehensive and compelling. It’s compatible with Adobe InDesign and Microsoft Word, and available in both A4 and US Letter formats.

Modern Business Report Template Word

Modern Business Report Template Word

Make modern business reports with a classic design using this Word brochure template. It features a traditional page design with a highly customizable layout. There are 48 different pages to choose from. And you can use it to make bold and attractive annual reports as well.

Professional Report Word Template

Professional Report Word Template

A clean and minimal business report template for Microsoft Word. This template has a design that’s most suitable for corporate business brochures. It has classic content formatting that gives a professional look to each page. The template comes with 16 unique pages.

Simple Business Report MS Word & InDesign

Simple Business Report MS Word & Indesign

Another minimalist business report template with a simple page design. This brochure template is ideal for business annual reports. And it has 24 flexible pages that you can customize using Word or InDesign. Everything from the colors to fonts and backgrounds is editable.

Annual Report Word Brochure Template

Annual Report Word Brochure Template

A professional MS Word brochure template that’s ideal for designing annual reports for modern businesses. This template has 16 page layouts. And it’s compatible with both older and new versions of Microsoft Word. The template is available in InDesign format too.

PowerPoint Business Report Templates

PowerPoint is one of the most versatile software there is. With these templates, you can create business report slideshows for presentations as well as printable documents.

Business Report PowerPoint Template

Business Report PowerPoint Template

This PowerPoint template has everything you need to make all types of business reports. It has charts, graphs, infographics, and more to design modern and colorful slides for your business report presentations. You can also customize the colors, edit the graphics, and change backgrounds to your preference too.

Maua – Aesthetic PowerPoint Business Report Template

Maua - Aesthetic PowerPoint Business Report Template

Maua is a beautiful PowerPoint template with an aesthetic feel. It includes 30 unique slides that are designed for making business reports with a stylish design. This template is ideal for businesses in the fashion, beauty, and lifestyle industries.

Planen – Business Report PowerPoint Template

Planen - Business Report Powerpoint Template

Another modern business report template for PowerPoint. This template comes with a professional slide design to showcase all your data and information in one place. There are 30 fully customizable slides in this template, which feature transition animations, image placeholders, editable graphics, and much more.

Venio – Stylish Business Report PowerPoint Template

Venio - Stylish Business Report PowerPoint Template

The stylish and fresh slide design of this template will surely set your presentations apart from the rest. This template has 30 slides with trendy designs. Each slide is filled with colors and cool content formatting designs. You can also edit them to change the colors and fonts too.

Financial Report PowerPoint Template

Financial Report Powerpoint Template

Grab this PowerPoint template to design professional presentations to showcase your business financial reports. There are 130 slides in this template that are available in 50 color schemes as well as in light and dark themes. It includes lots of infographics, charts, and graphs as well.

Neocore – Annual Report PowerPoint Template

Neocore Annual Report Powerpoint Template

You can use this PowerPoint template to design a professional presentation to showcase your business’s annual reports. It has 40 different slides with clean designs to include all the stats, data, and information related to the yearly review.

Corporate Report PowerPoint Template (500 Slides)

Corporate Report PowerPoint Template 500 Slides

This is a massive PowerPoint template that includes 500 unique slides. It’s designed for making business reports for corporate brands and companies. The slides feature minimal layouts with editable charts, text, graphics, and free fonts.

SVG Coding Examples: Useful Recipes For Writing Vectors By Hand

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Even though I am the kind of front-end engineer who manually cleans up SVG files when they are a mess, I never expected to become one of those people. You know, those crazy people that draw with code.

But here we are.

I dove deep into SVG specs last winter when I created a project to draw Calligraphy Grids, and even though I knew the basic structures and rules of SVG, it was only then that I fully tried to figure out and understand what all of those numbers meant and how they interacted with each other.

And, once you get the hang of it, it is actually very interesting and quite fun to code SVG by hand.

No <path> ahead

We won’t go into more complex SVG shapes like paths in this article, this is more about practical information for simple SVGs. When it comes to drawing curves, I still recommend using a tool like Illustrator or Affinity. However, if you are super into compounding your lines, a path is useful. Maybe we’ll do that in Part 2.

Also, this guide focuses mostly on practical examples that illustrate some of the math involved when drawing SVGs. There is a wonderful article here that goes a bit deeper into the specs, which I recommend reading if you’re more interested in that: “A Practical Guide To SVG And Design Tools.”
Drawing With Math. Remember Coordinate Systems?

Illustrator, Affinity, and all other vector programs are basically just helping you draw on a coordinate system, and then those paths and shapes are stored in SVG files.

If you open up these files in an editor, you’ll see that they are just a bunch of paths that contain lots of numbers, which are coordinates in that coordinate system that make up the lines.

But, there is a difference between the all-powerful <path> and the other, more semantic elements like <rect>, <circle>, <line>, <ellipse>, <polygon>, and <polyline>.

These elements are not that hard to read and write by hand, and they open up a lot of possibilities to add animation and other fun stuff. So, while most people might only think of SVGs as never-pixelated, infinitely scaling images, they can also be quite comprehensive pieces of code.

How Does SVG Work? unit != unit

Before we get started on how SVG elements are drawn, let’s talk about the ways units work in SVG because they might be a bit confusing when you first get started.

The beauty of SVG is that it’s a vector format, which means that the units are somewhat detached from the browser and are instead just relative to the coordinate system you’re working in.

That means you would not use a unit within SVG but rather just use numbers and then define the size of the document you’re working with.

So, your width and height might be using CSS rem units, but in your viewBox, units become just a concept that helps you in establishing sizing relationships.

What Is The viewBox?

The viewBox works a little bit like the CSS aspect-ratio property. It helps you establish a relationship between the width and the height of your coordinate system and sets up the box you’re working in. I tend to think of the viewBox as my “document” size.

Any element that is placed within the SVG with bigger dimensions than the viewBox will not be visible. So, the viewBox is the cutout of the coordinate system we’re looking through. The width and height attributes are unnecessary if there is a viewBox attribute.

So, in short, having an SVG with a viewBox makes it behave a lot like a regular image. And just like with images, it’s usually easiest to just set either a width or a height and let the other dimension be automatically sized based on the intrinsic aspect ratio dimensions.

So, if we were to create a function that draws an SVG, we might store three separate variables and fill them in like this:

`<svg 
  width="${svgWidth}" 
  viewBox="0 0 ${documentWidth} ${documentHeight}" 
  xmlns="http://www.w3.org/2000/svg"
>`;

SVG Things Of Note

There is a lot to know about SVG: When you want to reuse an image a lot, you may want to turn it into a symbol that can then be referenced with a use tag, you can create sprites, and there are some best practices when using them for icons, and so on.

Unfortunately, this is a bit out of the scope of this article. Here, we’re mainly focusing on designing SVG files and not on how we can optimize and use them.

However, one thing of note that is easier to implement from the start is accessibility.

SVGs can be used in an <img> tag, where alt tags are available, but then you lose the ability to interact with your SVG code, so inlining might be your preference.

When inlining, it’s easiest to declare role="img" and then add a <title> tag with your image title.

Note: You can check out this article for SVG and Accessibility recommendations.

<svg
  role="img"
  [...attr]
>
  <title>An accessible title</title>
  <!-- design code -->
</svg>
Drawing SVG With JavaScript

There is usually some mathematics involved when drawing SVGs. It’s usually fairly simple arithmetic (except, you know, in case you draw calligraphy grids and then have to dig out trigonometry…), but I think even for simple math, most people don’t write their SVGs in pure HTML and thus would like to use algebra.

At least for me, I find it much easier to understand SVG Code when giving meaning to numbers, so I always stick to JavaScript, and by giving my coordinates names, I like them immeasurable times more.

So, for the upcoming examples, we’ll look at the list of variables with the simple math and then JSX-style templates for interpolation, as that gives more legible syntax highlighting than string interpolations, and then each example will be available as a CodePen.

To keep this Guide framework-agnostic, I wanted to quickly go over drawing SVG elements with just good old vanilla JavaScript.

We’ll create a container element in HTML that we can put our SVG into and grab that element with JavaScript.

<div data-svg-container></div>
<script src="template.js"></script>

To make it simple, we’ll draw a rectangle <rect> that covers the entire viewBox and uses a fill.

Note: You can add all valid CSS values as fills, so a fixed color, or something like currentColor to access the site’s text color or a CSS variable would work here if you’re inlining your SVG and want it to interact with the page it’s placed in.

Let’s first start with our variable setup.

// vars
const container = document.querySelector("[data-svg-container]");
const svgWidth = "30rem"; // use any value with units here
const documentWidth = 100;
const documentHeight = 100;
const rectWidth = documentWidth;
const rectHeight = documentHeight;
const rectFill = "currentColor"; // use any color value here
const title = "A simple square box";

Method 1: Create Element and Set Attributes

This method is easier to keep type-safe (if using TypeScript) — uses proper SVG elements and attributes, and so on — but it is less performant and may take a long time if you have many elements.

const svg = document.createElementNS("http://www.w3.org/2000/svg", "svg");
const titleElement = document.createElementNS("http://www.w3.org/2000/svg", "title");
const rect = document.createElementNS("http://www.w3.org/2000/svg", "rect");

svg.setAttribute("width", svgWidth);
svg.setAttribute("viewBox", 0 0 ${documentWidth} ${documentHeight});
svg.setAttribute("xmlns", "http://www.w3.org/2000/svg");
svg.setAttribute("role", "img");

titleElement.textContent = title;

rect.setAttribute("width", rectWidth);
rect.setAttribute("height", rectHeight);
rect.setAttribute("fill", rectFill);

svg.appendChild(titleElement);
svg.appendChild(rect);

container.appendChild(svg);

Here, you can see that with the same coordinates, a polyline won’t draw the line between the blue and the red dot, while a polygon will. However, when applying a fill, they take the exact same information as if the shape was closed, which is the right side of the graphic, where the polyline makes it look like a piece of a circle is missing.

This is the second time where we have dealt with quite a bit of repetition, and we can have a look at how we could leverage the power of JavaScript logic to render our template faster.

But first, we need a basic implementation like we’ve done before. We’re creating objects for the circles, and then we’re chaining the cx and cy values together to create the points attribute. We’re also storing our transforms in variables.

const polyDocWidth = 200;
const polyDocHeight = 200;
const circleOne = { cx: 25, cy: 80, r: 10, fill: "red" };
const circleTwo = { cx: 40, cy: 20, r: 5, fill: "lime" };
const circleThree = { cx: 70, cy: 60, r: 8, fill: "cyan" };
const points = ${circleOne.cx},${circleOne.cy} ${circleTwo.cx},${circleTwo.cy} ${circleThree.cx},${circleThree.cy};
const moveToTopRight = translate(${polyDocWidth / 2}, 0);
const moveToBottomRight = translate(${polyDocWidth / 2}, ${polyDocHeight / 2});
const moveToBottomLeft = translate(0, ${polyDocHeight / 2});

And then, we apply the variables to the template, using either a polyline or polygon element and a fill attribute that is either set to none or a color value.


<svg
  width={svgWidth}
  viewBox={`0 0 ${polyDocWidth} ${polyDocHeight}`}
  xmlns="http://www.w3.org/2000/svg"
  role="img"
>
  <title>Composite shape comparison</title>
  <g>
    <circle
      cx={circleOne.cx}
      cy={circleOne.cy}
      r={circleOne.r}
      fill={circleOne.fill}
    />
    <circle
      cx={circleTwo.cx}
      cy={circleTwo.cy}
      r={circleTwo.r}
      fill={circleTwo.fill}
    />
    <circle
      cx={circleThree.cx}
      cy={circleThree.cy}
      r={circleThree.r}
      fill={circleThree.fill}
    />
    <polyline
      points={points}
      fill="none"
      stroke="black"
    />
  </g>
  <g transform={moveToTopRight}>
    <circle
      cx={circleOne.cx}
      cy={circleOne.cy}
      r={circleOne.r}
      fill={circleOne.fill}
    />
    <circle
      cx={circleTwo.cx}
      cy={circleTwo.cy}
      r={circleTwo.r}
      fill={circleTwo.fill}
    />
    <circle
      cx={circleThree.cx}
      cy={circleThree.cy}
      r={circleThree.r}
      fill={circleThree.fill}
    />
    <polyline
      points={points}
      fill="white"
      stroke="black"
    />
  </g>
  <g transform={moveToBottomLeft}>
    <circle
      cx={circleOne.cx}
      cy={circleOne.cy}
      r={circleOne.r}
      fill={circleOne.fill}
    />
    <circle
      cx={circleTwo.cx}
      cy={circleTwo.cy}
      r={circleTwo.r}
      fill={circleTwo.fill}
    />
    <circle
      cx={circleThree.cx}
      cy={circleThree.cy}
      r={circleThree.r}
      fill={circleThree.fill}
    />
    <polygon
      points={points}
      fill="none"
      stroke="black"
    />
  </g>
  <g transform={moveToBottomRight}>
    <circle
      cx={circleOne.cx}
      cy={circleOne.cy}
      r={circleOne.r}
      fill={circleOne.fill}
    />
    <circle
      cx={circleTwo.cx}
      cy={circleTwo.cy}
      r={circleTwo.r}
      fill={circleTwo.fill}
    />
    <circle
      cx={circleThree.cx}
      cy={circleThree.cy}
      r={circleThree.r}
      fill={circleThree.fill}
    />
    <polygon
      points={points}
      fill="white"
      stroke="black"
    />
  </g>
</svg>

And here’s a version of it to play with:

See the Pen SVG Polygon / Polyline (simple) [forked] by Myriam.

Dealing With Repetition

When it comes to drawing SVGs, you may find that you’ll be repeating a lot of the same code over and over again. This is where JavaScript can come in handy, so let’s look at the composite example again and see how we could optimize it so that there is less repetition.

Observations:

  • We have three circle elements, all following the same pattern.
  • We create one repetition to change the fill style for the element.
  • We repeat those two elements one more time, with either a polyline or a polygon.
  • We have four different transforms (technically, no transform is a transform in this case).

This tells us that we can create nested loops.

Let’s go back to just a vanilla implementation for this since the way loops are done is quite different across frameworks.

You could make this more generic and write separate generator functions for each type of element, but this is just to give you an idea of what you could do in terms of logic. There are certainly still ways to optimize this.

I’ve opted to have arrays for each type of variation that we have and wrote a helper function that goes through the data and builds out an array of objects with all the necessary information for each group. In such a short array, it would certainly be a viable option to just have the data stored in one element, where the values are repeated, but we’re taking the DRY thing seriously in this one.

The group array can then be looped over to build our SVG HTML.

const container = document.querySelector("[data-svg-container]");
const svgWidth = 200;
const documentWidth = 200;
const documentHeight = 200;
const halfWidth = documentWidth / 2;
const halfHeight = documentHeight / 2;
const circles = [
  { cx: 25, cy: 80, r: 10, fill: "red" },
  { cx: 40, cy: 20, r: 5, fill: "lime" },
  { cx: 70, cy: 60, r: 8, fill: "cyan" },
];
const points = circles.map(({ cx, cy }) => ${cx},${cy}).join(" ");
const elements = ["polyline", "polygon"];
const fillOptions = ["none", "white"];
const transforms = [
  undefined,
  translate(${halfWidth}, 0),
  translate(0, ${halfHeight}),
  translate(${halfWidth}, ${halfHeight}),
];
const makeGroupsDataObject = () => {
  let counter = 0;
  const g = [];
  elements.forEach((element) => {
    fillOptions.forEach((fill) => {
      const transform = transforms[counter++];
      g.push({ element, fill, transform });
    });
  });
  return g;
};
const groups = makeGroupsDataObject();
// result:
// [
//   {
//     element: "polyline",
//     fill: "none",
//   },
//   {
//     element: "polyline",
//     fill: "white",
//     transform: "translate(100, 0)",
//   },
//   {
//     element: "polygon",
//     fill: "none",
//     transform: "translate(0, 100)",
//   },
//   {
//     element: "polygon",
//     fill: "white",
//     transform: "translate(100, 100)",
//   }
// ]

const svg = document.createElementNS("http://www.w3.org/2000/svg", "svg");
svg.setAttribute("width", svgWidth);
svg.setAttribute("viewBox", 0 0 ${documentWidth} ${documentHeight});
svg.setAttribute("xmlns", "http://www.w3.org/2000/svg");
svg.setAttribute("role", "img");
svg.innerHTML = "<title>Composite shape comparison</title>";
groups.forEach((groupData) => {
  const circlesHTML = circles
    .map((circle) => {
      return &lt;circle 
          cx="${circle.cx}" 
          cy="${circle.cy}" 
          r="${circle.r}" 
          fill="${circle.fill}"
        /&gt;;
    })
    .join("");
  const polyElementHTML = &lt;${groupData.element} 
      points="${points}" 
      fill="${groupData.fill}" 
      stroke="black" 
    /&gt;;
  const group = &lt;g ${groupData.transform ?transform="${groupData.transform}": ""}&gt;
        ${circlesHTML}
        ${polyElementHTML}
      &lt;/g&gt;;
  svg.innerHTML += group;
});
container.appendChild(svg);

And here’s the Codepen of that:

See the Pen SVG Polygon / Polyline (JS loop version) [forked] by Myriam.

More Fun Stuff

Now, that’s all the basics I wanted to cover, but there is so much more you can do with SVG. There is more you can do with transform; you can use a mask, you can use a marker, and so on.

We don’t have time to dive into all of them today, but since this started for me when making Calligraphy Grids, I wanted to show you the two most satisfying ones, which I, unfortunately, can’t use in the generator since I wanted to be able to open my generated SVGs in Affinity and it doesn’t support pattern.

Okay, so pattern is part of the defs section within the SVG, which is where you can define reusable elements that you can then reference in your SVG.

Graph Grid with pattern

If you think about it, a graph is just a bunch of horizontal and vertical lines that repeat across the x- and y-axis.

So, pattern can help us with that. We can create a <rect> and then reference a pattern in the fill attribute of the rect. The pattern then has its own width, height, and viewBox, which defines how the pattern is repeated.

So, let’s say we want to perfectly center our graph grid in any given width or height, and we want to be able to define the size of our resulting squares (cells).

Once again, let’s start with the JavaScipt variables:

const graphDocWidth = 226;
const graphDocHeight = 101;
const cellSize = 5;
const strokeWidth = 0.3;
const strokeColor = "currentColor";
const patternHeight = (cellSize / graphDocHeight) * 100;
const patternWidth = (cellSize / graphDocWidth) * 100;
const gridYStart = (graphDocHeight % cellSize) / 2;
const gridXStart = (graphDocWidth % cellSize) / 2;

Now, we can apply them to the SVG element:

<svg
  width={svgWidth}
  viewBox={`0 0 ${graphDocWidth} ${graphDocHeight}`}
  xmlns="http://www.w3.org/2000/svg"
  role="img"
>
  <defs>
    <pattern
      id="horizontal"
      viewBox={`0 0 ${graphDocWidth} ${strokeWidth}`}
      width="100%"
      height={`${patternHeight}%`}
    >
      <line
        x1="0"
        x2={graphDocWidth}
        y1={gridYStart}
        y2={gridYStart}
        stroke={strokeColor}
        stroke-width={strokeWidth}
      />
    </pattern>
    <pattern
      id="vertical"
      viewBox={`0 0 ${strokeWidth} ${graphDocHeight}`}
      width={`${patternWidth}%`}
      height="100%"
    >
      <line
        y1={0}
        y2={graphDocHeight}
        x1={gridXStart}
        x2={gridXStart}
        stroke={strokeColor}
        stroke-width={strokeWidth}
      />
    </pattern>
  </defs>
  <title>A graph grid</title>
  <rect
    width={graphDocWidth}
    height={graphDocHeight}
    fill="url(#horizontal)"
  />
  <rect
    width={graphDocWidth}
    height={graphDocHeight}
    fill="url(#vertical)"
  />
</svg>

And this is what that then looks like:

See the Pen SVG Graph Grid [forked] by Myriam.

Dot Grid With pattern

If we wanted to draw a dot grid instead, we could simply repeat a circle. Or, we could alternatively use a line with a stroke-dasharray and stroke-dashoffset to create a dashed line. And we’d only need one line in this case.

Starting with our JavaScript variables:

const dotDocWidth = 219;
const dotDocHeight = 100;
const cellSize = 4;
const strokeColor = "black";
const gridYStart = (dotDocHeight % cellSize) / 2;
const gridXStart = (dotDocWidth % cellSize) / 2;
const dotSize = 0.5;
const patternHeight = (cellSize / dotDocHeight) * 100;

And then adding them to the SVG element:

<svg
  width={svgWidth}
  viewBox={`0 0 ${dotDocWidth} ${dotDocHeight}`}
  xmlns="http://www.w3.org/2000/svg"
  role="img"
>
  <defs>
    <pattern
      id="horizontal-dotted-line"
      viewBox={`0 0 ${dotDocWidth} ${dotSize}`}
      width="100%"
      height={`${patternHeight}%`}
    >
      <line
        x1={gridXStart}
        y1={gridYStart}
        x2={dotDocWidth}
        y2={gridYStart}
        stroke={strokeColor}
        stroke-width={dotSize}
        stroke-dasharray={`0,${cellSize}`}
        stroke-linecap="round"
      ></line>
    </pattern>
  </defs>
  <title>A Dot Grid</title>
  <rect
    x="0"
    y="0"
    width={dotDocWidth}
    height={dotDocHeight}
    fill="url(#horizontal-dotted-line)"
  ></rect>
</svg>

And this is what that looks like:

See the Pen SVG Dot Grid [forked] by Myriam.

Conclusion

This brings us to the end of our little introductory journey into SVG. As you can see, coding SVG by hand is not as scary as it seems. If you break it down into the basic elements, it becomes quite like any other coding task:

  • We analyze the problem,
  • Break it down into smaller parts,
  • Examine each coordinate and its mathematical breakdown,
  • And then put it all together.

I hope that this article has given you a starting point into the wonderful world of coded images and that it gives you the motivation to delve deeper into the specs and try drawing some yourself.



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Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It

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On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits home for me. 

Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. 

Keep reading to learn her three favorite tips for marketers looking to get ahead during a time of such intense search volatility. 

Click Here to Subscribe to Masters in Marketing

Lesson 1: Don't sleep on Pinterest.

One of the most frustrating experiences for Jenna is chatting with marketing big-wigs and hearing Insta and TikTok and Google getting all the hype — without a peep about Pinterest. 

And I get it: When most people think of Pinterest, they probably think of the internet equivalent of a middle school collage. A hodgepodge of DIY projects, one-pot recipes, and wedding inspo — just without the Elmer’s glue. 

But when Jenna thinks of Pinterest, she thinks of dollar signs. 

giphy-1-1

Why?

Pinterest is Jenna's number one organic traffic driver for her business (far surpassing Instagram), and her most lucrative channel. 

Yep. You heard that right. And the reason boils down to longevity. 

"The average entrepreneur is spending 20 hours a week on marketing and eight hours on social media," Jenna told me. 

"By comparison, Pinterest takes me under an hour a week, and gives my content a longer shelf life. The average lifespan of a post on Instagram is 24 hours at best. The average lifespan of one pin on Pinterest is four months."

As Jenna points out, Pinterest is not a social media platform; it's a search engine. A visual-forward version of Google, if you will.

 

So lean in, B2B marketers: There's a massive opportunity here to get your content in front of new audiences, particularly in a time of extreme volatility on the SERPs. 

Lesson 2: Less strategy, more heart.

I'll admit, this lesson sounds suspiciously like a Friday Night Lights quote. 

But it's also a takeaway Jenna is passionate about sharing. 

"As creators, we need to get back into the creation of our content. We need to go back to what worked a decade ago and share our lives and what we love online," she tells me. 

"Too many business owners have created systems and teams and gotten too far away from the content, and their audiences feel that divide."

Case in point: How likely are you to respond, "OMG CUTE" to an Instagram reel from Lululemon's branded handle? I'm guessing not likely. 

But what about when a friend posts herself in new Lulu joggers? 

In the age of AI, people are desperate to connect with real humans.

Impressively, this means Jenna is the only person who creates IG content for her 1M+ followers. She also responds to all her own DMs and comments. 

Nobody on her team has access to her login because "that's the heartbeat of my connection with my audience." 

Jenna's advice here is simple, but not easy: "Take some of the strategy out, and put the heart back into it. Be off the cuff, and share things for the sake of sharing versus just looking for ways to monetize."

Lesson 3: Don’t overcomplicate it. 

"We overcomplicate marketing every single day," Jenna said. For her, every business should focus on only two things when it comes to marketing: 

  • Growing your email list
  • Getting people off of other platforms and onto your email list

Honestly, amen (from a fellow newsletter writer). 

Jenna has one goal when it comes to podcasting, social media, and Pinterest, and I was surprised to hear it's not “driving sales” — it's getting people to subscribe to her newsletter. 

"My goal is to get people into a space that I own and can control," she says. "I don't look at likes, follows, or engagement. I look at conversions to my list."

Why? Because, as Jenna points out, it’s the easiest way for her to provide value. She loves being that guaranteed-value-add in someone’s day, popping up in their inbox between all the Anthropologie ads and Asana notifications.

If you're a marketer who’s obsessed with mastering the algorithms on each platform and being everywhere at once, Jenna has some wisdom for ya: "Recognize that this is a rented space that you are fortunate to be renting, but it shouldn't be your end destination."

Click Here to Subscribe to Masters in Marketing

The Fastest Growing Social Media Platforms of 2024 [New Data]

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Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z?

If you’re looking for answers to those questions, I’ve got ‘em.

Download Now: The 2024 State of Social Media Trends [Free Report]

We asked 700+ U.S. adults about the social media platforms they use in May 2023 and again in January 2024 to find out which apps are growing and which are slowing down. Here’s what I gathered from the data. 

Table of Contents

Social Media Usage in 2023 vs. 2024

Unsurprisingly, 87% of US adults use social media. But what platforms are they using most?

usage of social media platforms by us adults infographic comparing 2023 and 2024 data

Here are a few fast facts about the top platforms US consumers use in 2024, keeping in mind that this list might be different in other countries.

  • Facebook (71%), YouTube (61%), and Instagram (42%) are the most popular social media apps. 
  • Lemon8 (+200%), Tumblr (+20%), and TikTok (+9%) saw the most growth since 2023.
  • The greatest declines in usage were seen on Reddit (28%), X/Twitter (23%), and LinkedIn (22%). 
  • While Facebook is the most popular social media platform for people over 28, Gen Z’s favorite platform is TikTok.

It’s interesting to compare these growth stats to social media marketers' predictions for 2024. In 2023, social media marketers rated Instagram as having the highest growth potential, followed by TikTok and Facebook. At that time, Instagram was used by 65% of marketers, TikTok by 36%, and Facebook by 67%. 

On the consumer side, out of those three apps, TikTok experienced the most growth (+9% YoY), then Instagram (+5% YoY) then Facebook (+4% YoY).

Social media marketers’ usage of the apps they predicted to have the most growth actually fell YoY: Instagram usage fell -20% YoY, TikTok by -5% YoY, and Facebook by -7% YoY.

With that, let’s take a deeper dive into the fastest-growing platforms.

The Fastest Growing Social Media Platforms

1. Lemon8

Lemon8 saw +200% YoY growth in usage from consumers we polled in our 2024 Consumer Trends Survey. It’s a photo-sharing app (owned by ByteDance, TikTok’s parent company) and is described as an Instagram-Pinterest hybrid.

It has only been available in the U.S. for a year and a half, so, why’s it so popular?

For starters, Lemon8 is more of a platform for consumers. It’s centered around user-generated and organic content, which is a welcome respite to consumers who might feel that the most popular social media platforms are brand-forward and too salesy. 

Consumers also care that the content they see on social media is authentic and relatable, so the content they see from other users speaks directly to that interest. A majority of people who use the app say they do so to get ideas and inspiration and to share their own pictures/videos. 

As with all emerging platforms, there’s no guarantee that Lemon8 will last, so my advice for brands/businesses is to get on the platform to secure your handle and see what’s trending for users interested in your niche. 

You can also leverage the platform for influencer marketing. If you make an account and find popular influencers/creators in your niche, you can form partnerships with them to build awareness for what you offer to its users.

2. Tumblr

Tumblr, launched in 2007, is a microblogging site where users can share text and multimedia posts. It’s grown +8% since 2023, and its users say they use the platform to find entertaining content (28%) and keep up with news/cultural trends (28%). 

So, 17 years in, how is it still going strong? 

I think Tumblr is so popular because it is a community-based platform. You’re almost 100% guaranteed to find people who share your same interests, and to be able to fill your feed with content that only speaks to your interests. 

It’s also a personality-driven platform, which gives users the advantage of feeling like they can be themselves, especially if they’re heavily involved in the communities they’re most interested in. 

Tumblr is essentially fandom central — a judgment free zone for people to find their people.

3. TikTok

Despite TikTok's ongoing regulatory concerns, people are starting to use the channel for the first time, and people who love it stick around. 

Between May of 2023 and January of 2024, TikTok usage among our surveyed consumers grew by +20% YoY. Usage also grew across all generations, especially older ones that once seemed totally uninterested. 

The number of Boomers using TikTok grew by +60% YoY and +12% YoY for Gen X, showing again that they’re catching on to many viral Gen Z trends and apps. From our research, we estimate that one in three American adults now uses TikTok.

I’m attributing this growth to the popularity of short-form video, which has stolen the show completely in recent years. Consumers told us that, of all types of content they see on social media, they enjoy short-form videos the most—exactly what TikTok offers. 

Consumers are also doing more social shopping, which TikTok offers. In fact, TikTok is the second-most likely app for consumers to have used to make a purchase in the past three months. 

If you aren't on TikTok yet, you should keep it on your radar and consider whether the app makes sense for your brand. Just keep in mind that building a successful strategy will require some video-related time and resources, as well as user research into all the trends going on there. 

If you use it, you’ll likely reap the benefits: social media marketers are more likely to rate TikTok as having high ROI and say that short-form videos (which TikToks are) have resulted in the highest ROI this year. 

You can learn more about TikTok marketing here.

6. Instagram

It's no shocker that Instagram is one of the favorites among multiple generations. Between May and January, usage by consumers we surveyed grew by +5%.

While the channel continues to win over Gen Z and gain attention from Boomers, it might be losing some of its Millennial audience. Below are just a few fast facts.

  • Around 42% of U.S. adults use Instagram, up 5% from last May.
  • Instagram grew the most with Baby Boomers with a +53% increase (from 15% to 23%). 
  • There was an 8% drop in usage among Gen X, from 51% to 47%. 
  • Despite being among Gen Z and Millennials' top three favorite apps, growth was relatively low, with 1% and 2% increases, respectively.

4. Facebook

Facebook turned 20 this year, and usage among consumers grew +4% YoY. As of April 2024, it is the most popular social network worldwide and the favorite platform for consumers over the age of 28. 

consumers-favorite-platforms

Despite the major privacy issues it faced (Mark Zuckerberg was required to testify in Congress about a data leak), it’s still going strong. I think its continued growth and interest from consumers are due to its novelty—it was one of the first three modern social media platforms (after LinkedIn and Myspace).

Now that we’ve covered some of the fastest-growing social media platforms, here are the ones slowing down in 2024.


Which platforms are losing steam?

The most significant change from 2023 is that BeReal, which led the pack with 313% usage growth, had a 0% change this year.

Twitch, LinkedIn, and X/Twitter were also part of the group with high growth, but all three experienced significant drops. 

I was surprised to see LinkedIn and Twitch drop off, but not X/Twitter. Its 22% decline aligns with Elon Musk’s controversial takeover

To dive deeper into the shifts, Click here to learn why Reddit, Pinterest, and YouTube might be losing steam compared to their competition.

Want more social media insights? I also recommend checking out these helpful resources: 

More Social Media Insights

If you’re looking for even more social media insights, I recommend diving into your 2024 State of Social Media reporting. 

It’s based on results from a survey we ran of 1,500+ social media marketers. You’ll learn all about how to drive community, sales, and virality, and the best part is that the report is free to download.

Check out our 2024 Social Media Trends Report for free below.

22 Best Free Marketing & Sales Templates for Microsoft Excel

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In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.

Download 10 Excel Templates for Marketers [Free Kit]

To help those of you looking for a way to sharpen your Microsoft Excel skills, I've put together a detailed list of templates you can start using to simplify your sales and marketing tasks.

Know what's even better? You can download an Excel template kit in one fell swoop.

Jump ahead:

Why use sales and marketing Excel templates?

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”

And then, we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do. At least, that’s true for me when it comes to digital marketing and sales.

The trouble is that many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. And making them from scratch can be especially intimidating.

While I won't argue with that, I will say that the advantages of using Excel to organize information and streamline tasks are unparalleled.

Benefits of Microsoft Excel Templates

Microsoft Excel has many capabilities, formulas, and shortcuts:

  • It stores data and has tools for data analysis.
  • It performs calculations and allows you to use code for automation.
  • It allows you to create social media schedules, editorial calendars, campaign trackers, and more.

Before I start talking about all things Excel templates, now’s your chance to refresh your knowledge with this helpful crash course on Microsoft Excel fundamentals.

Marketing Excel Templates

Whether you need a source of truth for stakeholders to look at or a way to track the progress of a specific marketing plan or campaign, here’s a list of my favorite Excel templates to help get the job done.

1. Marketing Planner Excel Template

marketing plan template excel

Download Your Free Excel Marketing Planner Template

This marketing planner template for Excel contains everything you need to plan a wide variety of email marketing campaigns. It contains specific columns for the email’s topic, owner, status, and subject line.

You can supplement this template with a full-on marketing plan, written in Word or Google Docs format.

What I like: You can easily use this template to plan any other progressive marketing effort, such as blogging, content writing, or social media marketing. Simply change the titles of the columns to fit your specific marketing plan, and use the column to the left to track the dates of implementation.

Pro tip: If you struggle to get and stay organized with your email marketing, this is the template for you. Use it to stay on top of your audience segments, the various A/B tests you’re running, and high-level results.

Featured Resource: Microsoft Word Marketing Plan Template

Excel marketing plan template

Download Now

2. Excel Marketing Budget Templates

HubSpot Excel Marketing Budget Templates

Download Free Marketing Budget Templates for Excel

If you want to avoid a budgeting mess at the end of the month or quarter, take a look at this collection of marketing budget templates designed to help you better organize your marketing spend.

Check out the master marketing budget template, which allows you to generate a high-level visualization of your monthly and quarterly marketing budget.

There are eight templates to choose from, so you can truly customize the template(s) you choose to your goals. Whether you’re looking to stay on top of product marketing, branding, web redesign, content, or PR, these templates give you a great budgeting starting point.

What I like: From product marketing and website redesign to content marketing and events, these templates serve as a guide for marketers to visualize and track their expenses to avoid overspending.

Pro tip: Choose one area first and get started. Don’t bite off more than you’re prepared to chew — starting simple and slow is the best way to start tracking your expenses.

3. Marketing Dashboard for Excel

marketing dashboard template for excel

Download Your Free Excel Marketing Dashboard

This particular tool allows you to enter metrics by campaign to auto-populate visual and easy-to-read charts. As a result, you can visualize the effectiveness of spending and activity across multiple initiatives.

You can also track the progress of different campaigns and marketing efforts, such as website content and email marketing, as well as ad spend and sales by platform.

What I like: There is no shortage of data to monitor when it comes to marketing. This template makes it easy to understand your marketing ROI and prove the effectiveness of your campaigns to stakeholders and leaders at your company.

Pro tip: Use this dashboard in your next report to show off your department’s success.

4. Excel Monthly Marketing Reporting Template

free excel monthly marketing reporting template

Download Free Excel Marketing Reporting Templates

Tracking your budget is part of the game. Justifying it is something entirely different. However, every marketing department is under increased scrutiny and pressure to drive ROI.

I find having a tool to stay on top of the results you’re driving makes it easier to focus on your job, so you spend less time managing the admin and reports.

To simplify your reporting, check out these monthly marketing metrics templates and the corresponding PowerPoint template. Each month, you can update them quickly and easily to reflect your monthly visits, leads, customers, and conversion rates.

From there, you'll have everything you need to track and report on which channels are performing best.

What I like: I mean, come on — is there a feeling sweeter than hitting all of your goals for the month? Leadership loves to see ROI, and these spreadsheets can prepare comprehensive reports of your marketing metrics to send to your boss.

Pro tip: Reporting is the least fun part of marketing for most people, but it’s hyper-important to leadership. Use this template to create impactful visuals perfect for those monthly check-ins that allow you to highlight the value your team brings.

5. SMART Goal Excel Marketing Template

free Excel SMART goal template for your marketing plan

Download Your Free Excel SMART Goal Template

Whether you're planning for a new year, quarter, or month, defining a clear set of goals is critical for driving the direction of your marketing efforts.

Start with these SMART goal planning templates. Rooted in specificity, measurability, attainability, relevancy, and timeliness, these templates will help you set your team up for success.

What I like: Its user-friendly and readable format makes it one of the most shareable options on this list. You can easily send it over to your stakeholders without worrying about formatting.

Pro tip: While this template is designed for marketing, you can adapt it for any planning or goal setting, individually or with your team.

6. Excel On-Page SEO Template

Free excel on page SEO marketing template

Download Your Free Excel SEO Marketing Template

When it comes to SEO, there‘s a lot for marketers to remember to see results. If you’re looking for the light at the end of the tunnel, I suggest pulling up this handy SEO template created in Excel.

Designed to make the process of managing your SEO efforts a whole lot easier, marketers can use this template to guide their strategy step-by-step or pass it off to their webmaster to serve as a helpful guide.

What I like: This template focuses on keywords and SEO best practices, while also providing tips and tricks to identify nuances and increase productivity.

Pro tip: Use color-coded cells to help prioritize your next steps and highlight success. But remember, SEO isn’t one-and-done. Because it’s ongoing, you’ll need to monitor even your most successful efforts on an ongoing basis.

7. Google Ads Campaign Excel Tracker

Free marketing plan template excel tracker for google ads campaigns

Download Your Free Excel PPC Campaign Tracker

If you’re doing your Google Ads campaigns right, they probably aren't “walks in the park.” This Google Ads tracking template is a marketing campaign template that can keep you on top of your Google Ads game.

It‘ll help you catch mistakes and implement best practices across all the different campaigns and ad groups you’re running — for the top, middle, and bottom of the funnel.

What I like: I think it’s a perfect complement to that SEO template you've started using. Plus, this tracker will help you get the most bang for your buck from all of those ad campaigns you’re running.

Pro tip: Use your success with Google Ads to drive future campaigns. If you find that “Golden Delicious Apples” is performing well, it’s probably a good idea to create some content or assets related to the topic to support your users’ search intent.

8. Excel Search Insights Report Template

Free excel search insights report template for marketing plan

Download Your Free Excel Search Insights Template

Ever wished you had a way to identify gaps in your content, do keyword research, and find competitors … then put your findings into a dashboard that makes sense?

You’re in luck. The Excel Search Insights Template is a must-have marketing plan resource for anyone looking to increase organic traffic.

What I like: This is the perfect template to accompany your on-page SEO template. In addition to giving you a solid place to track your SEO efforts, it has a dashboard you can use to report on progress.

Pro tip: I know search insights can feel like a hefty topic to tackle, and this template goes deep. So, if you’re ready to level up your SEO know-how but, after looking at this template, realize you need a refresher, check out this guide.

9. Excel Lead Tracker Template

free excel marketing plan template for leads

Download Your Free Excel Marketing Template for Lead Tracking

It's no secret that sales and marketing have a pretty rocky relationship history.

With this customizable lead tracking template in your toolbox, you'll have the information you need to reduce tension and define a concrete monthly lead generation goal. You’ll also be able to track and measure the success of specific lead generation channels and keep close tabs on your current sales close rates.

What I like: You can easily supplement this lead tracker with a marketing-sales SLA template to better align your sales and marketing teams — and get one step closer to crushing your goals.

Pro tip: Take a few minutes to look back at all of your past proposals. Send emails that didn’t get to the proposal stage and enter them in your tracker. You might find your new tracker pays off with sales in the first few days.

Featured Resource: Microsoft Word SLA Template for Marketing & Sales

Free Microsoft Word SLA template for marketing plan and sales

Download Now

10. Excel Sales Conversion and Close Rate Calculator

free excel marketing plan template and conversion calculator

Download Your Free Excel Conversion Calculator

You have to set a conversion goal, but you don't know where to start. It sounds like you could use a hand in calculating your leads and traffic goals. Let me suggest the Excel template for that.

What I like: You won’t have to sort through these numbers on your own. This template will take care of the math and give you a clear picture of what you need to accomplish to achieve your conversion goals.

Pro tip: Close rates are a great way to identify holes in your process, find quick wins, and celebrate them. Use this tracker to look for regular ebbs and flows as well as surprise changes so you can dig deeper to find out why.

11. Excel KPI Dashboard Template

free excel KPI dashboard template

Download Your Free Excel KPI Dashboard

If you’re a fan of the monthly metrics template, you might want to grab a copy of this template as well. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail.

What I like: Using this template, you can assign specific employees to each KPI, define the frequency at which you'll monitor each KPI’s performance, and assign each KPI a color that reflects the quality of that KPI’s performance.

Pro tip: Need an example? Let’s say one of my company’s KPIs is organic traffic. I could set up my template such that 100 page views per month are red (poor performance), 500 page views per month are yellow (stable performance), and 1,000 page views per month are green (great performance).

12. Excel Marketing Plan Graphs Templates + 50 Hacks

Free marketing plan template for excel graphs

Download Your Free Excel Graphs Templates

Pretty graphs make it easier to illustrate your success — and you don’t have to have decades of Excel experience to create and use them. In addition to our guide offering 50+ Excel hacks to shorten the time between beginner and proficient professional, you can snag our easy-to-use graph generator template. Your team and leadership will love the way you represent data.

What I like: I love looking at well-designed graphs — but I hate spending time creating them. That’s why this resource jumps off the page at me.

Pro tip: While usually, I encourage people to take it slow, this can be a lot of fun to play around with. Download this now so it’s ready next time you need to tackle a report. And, it’s never a bad idea to have your brand colors handy so you can create something that wows the company leadership (or your clients).

Sales Excel Templates

Sales is a number-heavy field. Whether we’re talking about sales goals or closed-won ratios, here are a few of my top templates to help expedite the process.

13. Excel Ecommerce Planning Template

free excel ecommerce marketing plan template

Download Your Free Excel Ecommerce Planner Template

Ecommerce stores come with many moving parts. This template, which also includes an ecommerce sales plan and go-to-market template, includes dedicated space for each of your ecommerce vendors.

The kit also includes a marketing plan that guides you through market research, target market analysis, channels and vendors, and more.

What I like: Once your ecommerce store is live and running, you can use the conversion template to track performance across vendors and platforms where products are listed to give you a holistic view of your efforts.

Pro tip: Whether you’re new to ecomm or have a ton of experience, you can use the specifics in this Excel template to spot-check your marketing plan and identify any new initiatives or opportunities.

14. Excel Contact List Template

free excel contact list template

Download Your Free Excel Contact List Template

In a business, the most important people are your customer or client base. Although your current customers constantly need to be nurtured, focusing on your contact or prospect list is also essential.

The information needed to build a prospect list is elementary. You can use this template to start building this list with the person's name, title and company, location, and contact information. Additional information could include their industry, employee size, company description, and pain points.

What I like: Once you’ve used a template like this one, you’re ready to upgrade to a CRM, which stores the same information in a more user-friendly format.

Pro tip: Even if you’re using a CRM for most contacts, consider creating a printable book of important contacts to have at the office…just in case.

15. Excel Sales Forecasting Template

Free excel sales forecasting templates

Download Your Free Excel Template for Sales Forecasting

Sales forecasting is similar to weather forecasting. Without the proper tools, it’s impossible to get an accurate idea of what’s ahead.

Excel sales forecasting helps with business planning, budgeting, and risk management. Using this template will help you track business sales, accurately predict your sales revenue, and plan for future growth.

What I like: Sales forecasting is challenging, but this spreadsheet formula makes the process easier. Ultimately, it helps strengthen the sales strategy that you build for your company.

Pro tip: You’re not in this alone. Your bookkeeper or financial team can help you track down the data you need so you can understand what it means.

16. Excel Sales Metrics Calculator Template

Excel sales metrics calculator template

Download Your Free Excel Sales Metrics Calculator

Sales are complex. Once you add sales metrics into the picture, the complications increase.

Not only does this template help you keep track of sales, but it keeps track of your salespeople too. With the sales metrics calculator template, you can calculate customer retention rate, win rates, product revenue, and employee turnover rate.

What I like: I know there are many numbers and figures to calculate, track, record, and document when it comes to sales. This interactive Excel spreadsheet will help you get the job done.

Pro tip: Use this as an opportunity to identify holes in your onboarding and offboarding processes. Yes, sales metrics are important, but if people either leave in the first 90 days or stay for years, it’s time to ask questions. You may have an onboarding or training issue, and it’s an opportunity to give your team training and tools (like these killer Excel templates) to help them succeed.

Project Management Excel Templates

Specific projects require a specific setup, but sometimes, the setup itself can be the most exhausting part. I’ve compiled the following templates to help you manage general projects and track your progress for specific tasks.

17. Excel Social Media Planning Template

Free excel social media planning template

Download Your Free Excel Social Media Planner

You might already use a social media scheduler to manage and publish your posts every week, but you still need a place to draft your social copy and decide which posts will go to which social networks.

I like that this social media posting schedule allows you to draft each social post — the time it will post, the message you want to publish, and any link you want to accompany your message (blog post, registration page, an ebook landing page, etc).

What I like: Most social media schedulers allow you to upload social post copy in bulk from a spreadsheet. Once you've drafted all of your social posts for the week, month, or quarter, you can easily sort them by social network and import them into your social media platform of choice.

Pro tip: Use this social media marketing plan template to get organized and stay ahead of the game. If you truly are able to plan a quarter at a time, your entire team will thank you for working ahead.

18. Excel Blog Editorial Calendar Template

Free excel blog editorial calendar marketing plan template

Download Your Free Excel Editorial Calendar Template

Blogging plays a significant role in your ability to attract visitors and leads to your website. But managing a blog is one of those responsibilities that's easier said than done.

Use this editorial calendar template as the starting point for keeping track of all of your business’s content. It’ll help you be more mindful of topic selection, buyer personas, keyword inclusions, and CTA alignment.

What I like: When I’m struggling with ideation, consistency, or simply just lacking organization, an editorial calendar helps me refocus my blogging efforts to generate even more traffic and leads.

Pro tip: While there is a lot of fancy project management software out there, sometimes simple is best (and hardest to break). You don’t need fancy tools. You just need to get and stay organized.

19. Excel Work Log Template

free excel work log template

Download Your Free Excel Work Log Template

How do you keep track of the day-to-day progress of your company, especially when there are people, tasks, and timelines to monitor? A work log template is essential to keeping track.

This template provides you with a project overview that makes tracking easier than ever. The work log template tracks tasks, time, status, and comments.

What I like: If you’re not ready to commit to project management software, you can still monitor the life cycle and progress of your projects with this spreadsheet.

Pro tip: Use conditional formatting based on the status column to help you pay attention to tasks that need additional follow-up. Also, consider adding a team column to track who is responsible for each update, and identify who is knocking out tasks like a superstar.

20. Excel Social Media Content Calendar Template

Free excel marketing plan template for social media content calendar

Download Your Free Excel Social Media Calendar

Since you’re probably generating tons of clicks from your Google Ads campaigns and writing amazing content, I’d imagine you'll need some help figuring out how to spread the love on social media.

The social media calendar template is the perfect resource for helping you scale and streamline your social media marketing.

What I like: When you use Excel to break out separate worksheets for each social network you‘re using, you’ll be able to keep a repository of content ideas, so you’re never struck by writer’s block and always have something to post.

Pro tip: Once your calendar is defined, it’s incredibly easy to link related files to each item or to track links after they’re published. When that social media ebook scheduled for the second Tuesday is ready, you can link to wherever you’re stashing the content (another Excel marketing plan template, perhaps?) or link it to the live posts.

21. Excel Campaign Planner Template

Free excel marketing campaign planner template

Download Your Free Excel Campaign Planner Calendar

Most campaigns have a lot of working parts, so it’s important to stay on top of the tasks that comprise your campaign.

The campaign planner template is the perfect starting point for keeping track of quarterly, monthly, and special campaign deliverables and progress.

What I like: There are great ideas and sample timelines in each of the three main tabs, which helps you evaluate the different aspects you may need to consider.

Pro tip: This is effective if you’re trying to keep all your ducks in a row, or you’re just starting out and need a place to brainstorm and braindump all of the components. From there, you can use this as a project tracker or shift it to project management software.

22. Excel Product Launch Plan Template

Free excel product launch marketing plan template

Download Your Free Excel Product Launch Plan Template

A well-executed product launch can be a key differentiator for successful marketing and early adoption. This product launch plan can help you organize your thoughts around competitive analysis, positioning, and product strategy.

What I like: This template even goes so far as to help you brainstorm pains, proof points, and key messaging for campaigns. That’s a huge win in my book.

Pro tip: Launches are a LOT of work, so use this template to help you create a single place for your messaging and strategy.

Excel your marketing process.

Data is any marketer‘s friend. Even though spreadsheets seem like they’ve been around forever, Microsoft Excel has so many capabilities that still make it an amazing resource for displaying, organizing, analyzing, and parsing data, in my opinion.

With a little bit of Excel magic, you can streamline your workflow and arrive at some a-ha moments from data insights.

Editor's note: This post was originally published in March 2019 and has been updated for comprehensiveness.

20+ Best Square Fonts for Blocky Designs

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Square fonts, known for their geometric precision and modern aesthetic, are perfect for projects that require a strong, edgy look.

Whether you’re working on branding, posters, website headers, or packaging, these blocky fonts deliver a clean, impactful design that stands out. They evoke a sense of strength, stability, and contemporary style, making them a favorite for tech brands, gaming designs, and any project aiming for a futuristic or industrial feel.

In this post, we’ve compiled the best square fonts that combine boldness with versatility. Each font offers something unique, whether it’s ultra-sharp edges for a striking appearance or more rounded, minimalist styles for a subtler approach. Have a look.

Higrah – Bold Square Font

Higrah - Bold Square Font

Higrah is a distinctive monospace font with a square letter design. It comes with a robust, masculine aesthetic, thanks to its unique capitalization and character styles. Higrah’s square lettering can be customized to your design preferences, providing accuracy and uniqueness to your work. Ideal for titles, logos, book covers, and more.

Trones – Techno Sci-Fi Font

Trones - Techno Sci-Fi Font

Trones, a futuristic techno sci-fi font, adds an innovative charm to your projects, ideally suited for futuristic-themed designs. Providing comprehensive features like uppercase, lowercase, numerals, punctuations, and multilingual support, this font is easy to use and adaptable.

Black Square – Tall Square Font

Black Square - Tall Square Font

Black Square is a striking and genuine display font that can add a bold edge to any branding initiative like logos, posters, sports merchandise, and more. Adaptable in various backdrops, it’s available in three formats: OTF, TTF, and WOFF, making it a versatile creative asset for design projects.

Delimo – Square Letters Font

Delimo - Square Letters Font

Delimo is a playful, contemporary square display font with bold strokes and eye-catching ligatures. It comes with multiple formats, accommodating 100+ languages for a versatile range of applications. Use it for logo designs, social media, movie or book titles, or pair it with script or serif for contrast in longer text.

TAMPOOL – Creative Square Font

TAMPOOL - Creative Square Font

TAMPOOL is a dynamic creative square font with a blocky appeal. The identical, robust shape of each character lends your text a powerful impact, making it ideal for sports-themed posters, motivational prints, t-shirts, headlines, and more. Try TAMPOOL font to amplify your message and leave a lasting impression.

Pocky Block – Cool Block Letter Font

Pocky Block - Cool Block Letter Font

Introduce a daring edge to your designs with Pocky Block, a crisp and modern block letter font. Offering a sporty and assertive vibe, it’s perfect for projects themed around sports, adventure, or the future. With two styles – Regular and Slanted, and over 100+ ligatures for dynamic textual design – this bold font brings energy to stickers, posters, logos and more.

The Tide – Modern Block Letter Font

The Tide - Modern Block Letter Font

The Tide is a modern block-letter font inspired by surf and beach culture. Ideal for aquatic-themed games, posters, or YouTube covers, this font captures the rebel energy and carefree philosophy of the surfer lifestyle. The Tide font family offers basic Latin characters, numbers, and punctuation.

Quabork – Futuristic Square Font

Quabork - Futuristic Square Font

With Quabork, a futuristic square font, transport yourself into a neon-drenched, pixelised space. It’s not simply a font, but an embodiment of retro-gaming arcade culture, radiating bold, blocky strokes that resemble neon lights and pulsating energy. Fully equipped with precision, Quabork comes in several formats, making it widely adaptable across platforms.

Kibrom – Urban Block Letter Fonts

Kibrom - Urban Block Letter Fonts

Showcase the vibrant pulse of city life with Kibrom, a collection of urban block letter fonts. Kibrom draws inspiration from the gritty reality of street culture, helping your work reflect the raw, unapologetic spirit of urban landscapes. Ideal for murals and gig posters, these blocky fonts will make your creations pop.

Block Qlock – Thick & Condensed Font

Block Qlock - Thick & Condensed Font

Block Qlock is a robust, original display font that lends itself well to various branding projects, from logos to sports merchandise and even posters. Adaptable across different contexts, it offers OTF, TTF, and WOFF formats for comprehensive coverage. With its distinct thick and condensed design, Block Qlock brings a unique edge to your creative expression.

KARL zone – Modern Block Letter Font

KARL zone - Modern Block Letter Font

The KARL Zone asset offers a modern block letter font that encapsulates power, speed and resilience. This bold, square font provides high impact and graphic aesthetics without compromising legibility. It’s perfect for larger prints (above 72pt), making it ideal for magazine headlines, posters, gym ads, music covers, or anywhere you want to command attention.

Knob – Modern Square Font

Knob - Modern Square Font

Presenting Knob, a modern square font with a fat and bold style that’s perfect for enhancing your designs. Ideal for use on mediums such as posters, magazines, books, vinyl, CDs, and flyers, this display typeface will make your messages stand out. The package includes otf and ttf files for convenience.

Black Block – Gaming Font

Black Block - Gaming Font

Black Block is a lively, bold font designed specifically for entertaining projects. Its blocky structure makes it the perfect fit for creating fun video games, interactive kids apps, engaging board games or even educational school materials. This unique, square font instinctively adds a playful touch to any project.

Greks Webol – Block & Bold Font

Greks Webol - Block & Bold Font

The Greks Webol is a distinct, bold display font that brings an authentic edge to your branding projects. Whether for logos, posters, or sports collateral, its blocky aesthetic works beautifully across a range of uses. The font includes uppercase and lowercase types, ligatures, numerals, punctuations, multilingual support, and an extended character set. Formats offered are OTF, TTF, and WOFF.

Lock Block – Block Display Font

Lock Block - Block Display Font

Lock Block is another square font featuring a block style display font that amplifies the robustness in design work. Crafted with geometric shapes, its powerful aesthetic is ideal for eye-catching headlines or posters. It houses three styles including regular, extrude, and shadow, and provides multilingual support.

Urban Blocking – Block Letter Font

Urban Blocking - Block Letter Font

Urban Blocking is a unique, dual-font aesthetic that masterfully blends the boldness of display type with the expressiveness of brush lettering. Its block-style uppercase letters have a bold, commanding presence, counterbalanced by the lively strokes and textured edges of the brush font. These versatile fonts come with features like ligatures, stylistic sets, and multilingual support, and are suited for various design projects such as headlines, logos, and printed media.

BLOKEE – Modern Blockletter Font

BLOKEE - Modern Blockletter Font

Check out BLOKEE, a modern blockletter font that’s eye-catching due to its bold and striking character. With its full block upper case and striped cut lower case, BLOKEE adds a strong and effective touch to your posters. Embrace its simplicity and strength to make your presentations stand out.

ASHOKA – Classic Square Font

ASHOKA - Classic Square Font

ASHOKA, a classic square font, delivers a unique 80s feel that commands attention and incites intrigue. More than just a standard Sans-Serif, this striking font gives a bold edge to headlines, logos, and business materials. Ideal for use in mature, provocative projects, this font enhances everything from economic posters to YouTube thumbnails.

Porcine Bosk – Modern Block Letter Font

Porcine Bosk - Modern Block Letter Font

The Porcine Bosk typeface is a modern block letter font with a unique wooden texture. It is versatile and perfect for various applications such as headlines, posters, logos and web designs. Designed by Michel Iona, this Sans Serif font has a classic and decorative appeal. The pack comes with OTF, TTF, and web fonts, and even includes a font demo page.

Goblock – Heavy Square Letters Font

Goblock - Heavy Square Letters Font

Goblock is a powerful font that adds a bold touch to your branding. Crafted with robust strokes and detailed characters, this fat, striking font leaves a memorable impression. It strikes the perfect balance between strength and authority. Featuring Latin glyphs, uppercase and lowercase letters, numerals, punctuation, and multilingual support, it’s versatile for any use.

Glubby – Fun Display Font

Glubby - Fun Display Font

Glubby is a distinctive display font that is sure to add a delightfully playful touch to your creative projects. Ideal for children-themed designs like posters, book covers, and headlines, this font, with its chunky and bold look, can turn large titles and letterings into kid-friendly texts. From English to Italian and Finnish, Glubby’s language versatility further enhances its appeal.

Bob – Chunky Square Letter Font

Bob - Chunky Square Letter Font

Bob is a chunky square-letter font that loves the spotlight. Ideally suited for large-scale uses like posters and prints, Bob boasts about 200 glyphs, comfortably accommodating basic Latin and more. Make room for Bob and let him add a bold and spacious edge to your projects.

Free Square Fonts

Angle Square – Free Block Letter Font

Angle Square - Free Block Letter Font

This font comes with a unique square-shaped letter design that will make your typography look modern and creative. The font features blocky letterforms and bold strokes. It’s free to use with personal projects.

Square Technocrat – Free Square Font

Square Technocrat - Free Square Font

This free square font comes in multiple styles. It includes blocky letters featuring narrow and condensed designs as well as in multiple weights. This font is free to use with your personal projects.

Double Square – Free Block Font

Double Square - Free Block Font

Double Square is another free block letter font you can use to craft stylish personal projects. This font also comes with square-shaped characters but also with unique textured designs.

Iamblock – Free Square Letter Font

Iamblock - Free Square Letter Font

This free block font is perfect for adding a creative look to your trendy design projects. It includes strong extruded characters with square-shaped letterforms. The font only includes uppercase letters. The font is free to use with commercial projects.

Block Stereo – Free Square Font

Block Stereo - Free Square Font

Block Stereo is another free font that comes with square letters. This font includes letterforms with stylish geometric shapes and an edgy look. It’s perfect for poster titles, flyers, banners, and much more. It’s free to use with personal and commercial projects.