Discussing seo strategies

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User Experience & Intent Matching
Google's algorithms increasingly emphasize matching search intent. Focusing on content that answers specific user queries effectively, with concise, clear responses, improves rankings.
On-page user experience (UX), including site navigation, accessibility, and content structure, is critical to SEO performance.

Two Ways to Create Custom Translated Messaging for HTML Forms

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HTML forms come with built-in ways to validate form inputs and other controls against predefined rules such as making an input required, setting min and max constraints on range sliders, or establishing a pattern on an email input to check for proper formatting. Native HTML and browsers give us a lot of “free” features that don’t require fancy scripts to validate form submissions.

And if something doesn’t properly validate? We get “free” error messaging to display to the person using the form.

These are usually good enough to get the job done, but we may need to override these messages if we need more specific error content — especially if we need to handle translated content across browsers. Here’s how that works.

The Constraints API

The Constraints API is used to override the default HTML form validation messages and allows us to define our own error messages. Chris Ferdinandi even covered it here on CSS-Tricks in great detail.

In short, the Constraints API is designed to provide control over input elements. The API can be called at individual input elements or directly from the form element.

For example, let’s say this simple form input is what we’re working with:

<form id="myForm">
  <label for="fullName">Full Name</label>
  <input type="text" id="fullName" name="fullName" placeholder="Enter your full name" required>
  <button id="btn" type="submit">Submit</button>
</form>

We can set our own error message by grabbing the <input> element and calling the setCustomValidity() method on it before passing it a custom message:

const fullNameInput = document.getElementById("fullName");
fullNameInput.setCustomValidity("This is a custom error message");

When the submit button is clicked, the specified message will show up in place of the default one.

A form field labeled "Full Name" with an input box to enter the name, a "Submit" button, and a displayed custom error message: "This is a custom error message" with a warning icon.

Translating custom form validation messages

One major use case for customizing error messages is to better handle internationalization. There are two main ways we can approach this. There are other ways to accomplish this, but what I’m covering here is what I believe to be the most straightforward of the bunch.

Method 1: Leverage the browser’s language setting

The first method is using the browser language setting. We can get the language setting from the browser and then check whether or not we support that language. If we support the language, then we can return the translated message. And if we do not support that specific language, we provide a fallback response.

Continuing with the HTML from before, we’ll create a translation object to hold your preferred languages (within the script tags). In this case, the object supports English, Swahili, and Arabic.

const translations = {
  en: {
    required: "Please fill this",
    email: "Please enter a valid email address",
 
  },
  sw: {
    required: "Sehemu hii inahitajika",
    email: "Tafadhali ingiza anwani sahihi ya barua pepe",
  },
  ar: {
    required: "هذه الخانة مطلوبه",
    email: "يرجى إدخال عنوان بريد إلكتروني صالح",
  }
};

Next, we need to extract the object’s labels and match them against the browser’s language.

// the translations object
const supportedLangs = Object.keys(translations);
const getUserLang = () => {
  // split to get the first part, browser is usually en-US
  const browserLang = navigator.language.split('-')[0];
  return supportedLangs.includes(browserLang) ? browserLang :'en';
};

// translated error messages
const errorMsgs = translations[getUserLang()];// form element
const form = document.getElementById("myForm");// button elementconst btn = document.getElementById("btn");// name input
const fullNameInput = document.getElementById("fullName");// wrapper for error messaging
const errorSpan = document.getElementById("error-span");

// when the button is clicked…
btn.addEventListener("click", function (event) {  // if the name input is not there…
  if (!fullNameInput.value) {    // …throw an error
    fullNameInput.setCustomValidity(errorMsgs.required);    // set an .error class on the input for styling
    fullNameInput.classList.add("error");
  }
});

Here the getUserLang() function does the comparison and returns the supported browser language or a fallback in English. Run the example and the custom error message should display when the button is clicked.

A form field labeled "Full Name" with a placeholder text "Enter your full name" is outlined in red with an error message saying "Please fill this" below it. There is also a "Submit" button next to the field.

Method 2: Setting a preferred language in local storage

A second way to go about this is with user-defined language settings in localStorage. In other words, we ask the person to first select their preferred language from a <select> element containing selectable <option> tags. Once a selection is made, we save their preference to localStorage so we can reference it.

<label for="languageSelect">Choose Language:</label>
<select id="languageSelect">
  <option value="en">English</option>
  <option value="sw">Swahili</option>
  <option value="ar">Arabic</option>
</select>

<form id="myForm">
  <label for="fullName">Full Name</label>
  <input type="text" id="fullName" name="fullName" placeholder="Enter your full name" required>
  <span id="error-span"></span>
  <button id="btn" type="submit">Submit</button>
</form>

With the <select> in place, we can create a script that checks localStorage and uses the saved preference to return a translated custom validation message:

// the <select> element
const languageSelect = document.getElementById("languageSelect");
// the <form> element
const form = document.getElementById("myForm");
// the button element
const btn = document.getElementById("btn");
// the name input
const fullNameInput = document.getElementById("fullName");
const errorSpan = document.getElementById("error-span");
// translated custom messages
const translations = {
  en: {
    required: "Please fill this",
    email: "Please enter a valid email address",
  },
  sw: {
    required: "Sehemu hii inahitajika",
    email: "Tafadhali ingiza anwani sahihi ya barua pepe",
  },
  ar: {
    required: "هذه الخانة مطلوبه",
    email: "يرجى إدخال عنوان بريد إلكتروني صالح",
  }
};
// the supported translations object
const supportedLangs = Object.keys(translations);
// get the language preferences from localStorage
const getUserLang = () => {
  const savedLang = localStorage.getItem("preferredLanguage");
  if (savedLang) return savedLang;

  // provide a fallback message
  const browserLang = navigator.language.split('-')[0];
  return supportedLangs.includes(browserLang) ? browserLang : 'en';
};

// set initial language
languageSelect.value = getUserLang();

// update local storage when user selects a new language
languageSelect.addEventListener("change", () => {
  localStorage.setItem("preferredLanguage", languageSelect.value);
});
// on button click
btn.addEventListener("click", function (event) {
  // take the translations
  const errorMsgs = translations[languageSelect.value];
  // ...and if there is no value in the name input
  if (!fullNameInput.value) {
    // ...trigger the translated custom validation message
    fullNameInput.setCustomValidity(errorMsgs.required);
    // set an .error class on the input for styling
    fullNameInput.classList.add("error");
  }
});

The script sets the initial value to the currently selected option, saves that value to localStorage, and then retrieves it from localStorage as needed. Meanwhile, the script updates the selected option on every change event fired by the <select> element, all the while maintaining the original fallback to ensure a good user experience.

A web form with a language selector set to Arabic, a text field for "Full Name," a "Submit" button, and an error message in Arabic that translates to "This field is required."

If we open up DevTools, we’ll see that the person’s preferred value is available in localStorage when a language preference is selected.

A screenshot of the Application tab in the Chrome DevTools interface. It shows the Storage section with "Local storage" for "http://127.0.0.1:5500" highlighted, and a key-value pair where the key is "preferredLanguage" and the value is "ar".

Wrapping up

And with that, we’re done! I hope this quick little tip helps out. I know I wish I had it a while back when I was figuring out how to use the Constraints API. It’s one of those things on the web you know is possible, but exactly how can be tough to find.

References


Two Ways to Create Custom Translated Messaging for HTML Forms originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

90+ Best Company Profile Templates (Word + PowerPoint) 2024

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Creating a company profile brochure or slideshow is a big responsibility. You especially need to pay careful attention to the design, arranging content in a readable and attractive way. These company profile templates can be a huge time-saver!

Designed by professionals, these templates allow you to easily create a company profile brochure or a PowerPoint presentation without having to spend hours on perfecting the design.

We handpicked a collection of the best company profile templates for Word and PowerPoint, to help you create a modern company profile for your business. These templates are all easily customizable to boot.

What Is A Company Profile Template?

A company profile is mainly a document containing a detailed description of a company or a business made to educate customers, investors, and employees. It’s a multi-page document that includes all the details about the company, its mission, services, and more. Company profiles come in various sizes as well.

A company profile template is a template you can use to craft such documents with ease. These templates come fully formatted with paragraphs, columns, shapes, image placeholders, and more to let you easily design company profiles without having to spend hours perfecting the design.

The templates are also easily customizable. You’ll be able to edit pages, change colors, fonts, and replace images to create your own documents with just a few clicks.

Top Pick

Modern Company Profile Word Template

Modern Company Profile Word Template 2

This is the perfect template for crafting a modern and stylish company profile for any business ranging from corporate businesses to creative agencies and more.

The template comes with 28 unique page layouts, which you can easily customize to your preference. It’s available in both US Letter and A4 size as well.

Why This Is A Top Pick

This template comes with a clean and professional design and you can easily edit it using Microsoft Word. As an added bonus, it also includes an InDesign template for editing the template using the Adobe app.

Best Company Profile Word Templates

We are starting the list with the greatest Word templates you can use to create company profile brochures. Keep browsing to find the company profile PowerPoint templates.

Modern Company Profile Word Template

Modern Company Profile Word Template

With this Word template, you can design a highly professional company profile to showcase your brand and business. It includes 18 page layouts with fully editable designs and colors. The template also comes in InDesign and EPS formats.

Professional Company Profile Word Template

Professional Company Profile Word Template

It’s simple, modern, and effective. This template comes with all the right elements for making more professional company profile brochures for your business. There are 20 unique page layouts in this template and you can fully customize them using MS Word.

Benmoo – Minimalist Company Profile Word Template

Benmoo - Minimalist Company Profile Word Template

Benmoo is a versatile and user-friendly brochure template perfect for updating your company or institution’s profile. With 20 editable pages, flexible fonts and text, and the ability to easily change colors, text, and images, it is highly customizable. Compatible with Office Word and Canva applications, it is an effective resource to articulate your company’s uniqueness.

Modern Company Profile Word Template

Modern Company Profile Word Template

This is a highly versatile, professional-looking brochure template with 24 customizable pages. It is user-friendly, allowing you to alter colors and content with ease, and the layout maintains its readability regardless of the volume of content added. Compatibility with Microsoft Word, Adobe InDesign, Illustrator, and Canva ensures flexibility in design methods.

Stylish Company Profile Word Template

Stylish Company Profile Word Template

A versatile choice for creating distinctive company profiles. This A4-sized brochure template features 24 customized pages with easily editable texts, colors, objects, and images. It supports high resolution printing in 300 dpi CMYK and includes both newer and older versions of InDesign files, along with a Word Docx file.

Company Profile Template for Word and InDesign

Company Profile Template for Word and InDesign

An innovative brochure template designed to give your brand a refined appearance. Ideal for displaying your company’s history, services, and accolades, it provides an advanced layout for both Word and InDesign users. The template supports customizability across text, colors, and images.

20-Page Company Profile for Word, Canva, & InDesign

20-Page Company Profile for Word, Canva, & InDesign

This is a versatile digital brochure template. Suited for Microsoft Word, Canva, and Adobe InDesign, it boasts a customizable design that’s easy to edit and is optimized for print with CMYK color settings. Although photos aren’t provided, the available text boxes, tables, and separate layers for text, graphics, and shapes offer plenty of options to make your content shine.

Company Profile Brochure for Word

Company Profile Brochure for Word

Another stylish brochure template ready for customization in Microsoft Word and Adobe InDesign. You’ll enjoy twenty pages of editable content, with styling options and auto page numbering. This A4 size document is ideal for both digital and print use. It comes with a detailed file guide for ease of use, including instructions for text and image edits.

Professional Company Profile Word Template

Professional Company Profile Word Template

Give your business an impressive edge with this Word brochure template. Highly versatile and customizable, this template is available in Adobe InDesign files and is compatible with various versions of Adobe Indesign. It offers 20 unique layouts, organized layers, and adjustable text, colors, and images.

Visual Colony Company Profile

Visual Colony Company Profile

A 20-page InDesign brochure template available in US letter and A4 size. It’s compatible with various Adobe Indesign versions and features master pages, paragraph and character styles, and text, images, and backgrounds on separate layers for easy customization. A help file is included and it utilizes free fonts for convenience.

Modern Company Profile Template

Modern Company Profile Template

The Modern Company Profile Template from Visual Colony is a sleek, 20-page Indesign template compatible with CS4 onwards. It presents a unique blend of images, infographics, and text in a stylish layout, perfect for creating compelling company profiles. Available in both A4 and US Letter sizes, this template also includes master pages and a grid-based layout. Note: photos are not included.

Construction Company Profile

Construction Company Profile

The BuilderArch Construction Company Profile is a versatile, multipurpose asset useful for businesses seeking an annual report, proposal, portfolio, presentation, and more. Easy to customize, it offers adjustable fonts, colors, and backgrounds, and provides space to insert your own photos. The ready-to-print profile comes with 16 Adobe InDesign pages, additional covers, and preference for both A4 and US letter format.

Black & White Company Profile

Black & White Company Profile

The Black & White Company Profile is a versatile 20-page InDesign template, accommodating both A4 and US letter sizes. Perfect for showcasing your images, infographics and text in a stylish manner, it is ultra-flexible, working seamlessly with multiple versions of Adobe InDesign. It also features a grid-based layout and master pages, however, photographs are not included. It uses the Gothic A1 font, available for free download.

Modern Business Profile Template

Modern Business Profile Template

The Modern Business Profile Template is a professional, user-friendly InDesign template, intended for designing your own company profile. With features like paragraph styles, editable swatches, and unique layouts, it also includes 16 customizable layout pages, free fonts, and maintains a 300 DPI resolution. The template is compatible with both A4 and US Letter print sizes. Please note, this package does not include photos or mock-ups.

Simple Business Plan Word Template

Simple Business Plan Word Template

This Word template comes with a multipurpose design, allowing you to create both business plans and company profiles. It also has simple and minimalist page layouts with customizable colors, fonts, and paragraph styles. The template is available in Word and InDesign formats.

Minimal Company Profile Word Template

Minimal Company Profile Word Template

A clean and minimal design is always a good approach for making professional brochures such as company profiles. This template has such a clean and attractive design that’s ideal for business brochures. The template includes 32 pages and comes in multiple file formats, including Word and InDesign.

Company Profile Word & InDesign Template

Company Profile Word & InDesign Template

This company profile template has a stylish and professional design across all its pages. There are lots of space for adding visuals and colorful shapes too. The template comes with 20 unique page layouts in MS Word and InDesign formats.

Modern Company Profile Word Template

Modern Company Profile Word Template

The red accents used in this brochure template make each page more attractive than the next. This Word template is ideal for making company profiles for both small and corporate businesses. It includes 20 pages and comes in Word and Adobe Illustrator formats.

RUNSHELL – Company Profile Word Template

RUNSHELL Company Profile Word Template

Runshell is a simple company profile template that features minimalist page layouts with fewer visual elements. It has 24 different pages for showcasing every aspect of your company. And it comes in Word and InDesign file formats.

Word Company Profile A5 Landscape Template

Word Company Profile A5 Landscape Template

This Word company profile template uses a landscape layout and it’s available in A5 size. There are 20 unique page layouts included in this template and they all have fully editable text, colors, and graphics.

Agency & Company Profile Word Template

Agency & Company Profile Word Template

A professional brochure template with a clean design. It’s a great choice for crafting company profile documents for agencies, small businesses, corporate brands, and more. The template includes 24 unique pages and it comes in both InDesign and Word formats.

ENERGY – Word Company Profile Template

ENERGY - Word Company Profile Template

This brochure template uses a stylish page design for creating company profiles for modern brands. It has 14 unique pages with paragraph styles, editable colors, and free fonts. The brochure comes in A4 and US Letter sizes.

Business & Company Profile Word Template

Business & Company Profile Word Template

Another professional company profile template that’s ideal for various types of corporate and creative businesses. This template lets you choose from 18 page layouts and master pages to create high-quality brochures. It’s also available in Adobe InDesign format.

Professional Company Profile Word Brochure Template

Professional Company Profile Word Brochure Template

This company profile template features a minimal and professional design that allows you to create brochures for various types of businesses. It includes 20 unique page layouts with fully customizable designs. The template is available in MS Word and InDesign formats as well.

Clean Company Profile Word Template

Clean Company Profile Word Template

If you’re working on a company profile for a corporate agency, this template is perfect for creating a high-quality brochure. It comes with stylish page designs with creative paragraph styles and lots of visual elements. It also comes in Word and InDesign file formats.

Landscape A5 Company Profile Word Docx Template

Landscape A5 Company Profile Word Docx Template

Design an elegant and stylish landscape brochure using this company profile template. It features 20 page designs in A5 size. Each page can be easily customized to your preference using MS Word or InDesign.

Blue – Company Profile Word Template

Blue - Company Profile Word Template

Use this Word template to create company profiles for modern agencies, brands, and corporate businesses. It features 25 page layouts in A4 size with easily editable paragraph layouts. You can also change its colors, fonts, and graphics to your preference.

Modern Company Profile Word Template

Modern Company Profile Word Template

This company profile template comes in both MS Word and InDesign file formats. It features 16 unique page layouts complete with paragraph formatting and image placeholders. You can use this to craft modern and professional brochures for all kinds of businesses.

DIVERSE Professional Company Profile Template

DIVERSE Professional Company Profile Template

This brochure template is great for making a professional company profile for a corporate brand or agency. It includes 24 different page designs to showcase and highlight all the important facts about your business. The template is available in InDesign and MS Word formats.

Krypton – Corporate Business Profile Template

Krypton - Corporate Business Profile Template

Krypton is a multipurpose business profile template you can use to create various styles of company profile brochures. It features a minimal design with 16 different page layouts to choose from. It comes in both A4 and US Letter sizes as well.

CLEVIO – Modern Company Profile for Word

CLEVIO - Modern Company Profile for Word

Clevio is a modern company profile template you can use in MS Word and InDesign. The template features clean page layouts with attractive content formatting. There are 24 customizable page layouts in the template. And you can easily customize it to change colors, fonts, and images.

Business Proposal & Profile Word Template

Business Proposal & Profile Word Template

This is a business profile template that you could easily customize and use to make company profile brochures. It features a minimalist and clean page design that will fit in well with almost any type of brand. There are 24 page layouts in A4 and US Letter sizes.

Company Profile & Proposal Word Template

Company Profile & Proposal Word Template

This elegant and creative Word template is also crafted for making company proposals. But the page layouts are totally appropriate for making company profiles as well. This template includes 20 beautifully designed pages in A4 size.

Company Profile Brochure Word Template

Company Profile Brochure Word Template

A simple and clean Word template for crafting professional company profiles and brochures. This template comes with 16 different page designs that you can customize however you like. It’s available in InDesign format as well.

Business Plan & Profile Word Template

Business Plan & Profile Word Template

You can use this template to create both business plans and proposals. It includes 20 different page layouts in A4 size. You can easily edit each page layout to change fonts, colors, and add images. It’s available in InDesign format as well.

Elegant Company Profile & Proposal Word Template

Elegant Company Profile & Proposal Word Template

The modern and elegant design of this Word template makes it a great choice for startups and high-end brands for crafting company profiles. It has an easily editable design with 24 unique page layouts.

HEXA – Corporate Company Profile Word Template

HEXA - Corporate Company Profile Word Template

If you’re looking for a template to design a physical brochure of your company profile, this template is for you. It comes in both MS Word and InDesign file formats. And features 24 unique page layouts in A4 and US Letter sizes. You can easily customize the template to add your own images, change colors, and text as well.

BLADE – Business Profile Word Template

BLADE - Business Profile Word Template

Another company profile brochure template for Word and InDesign. This template is ideal for making business profiles for various companies and corporations. It includes 24 unique page layouts with editable paragraph styles and colors. It’s available in both US Letter and A4 sizes.

Landscape A5 Company Profile Template for Word

Landscape Company Profile Template for Word

This professional company profile template comes with a clean and simple design. Making it perfect for creating company profiles for modern agencies and corporate brands. The template is available in landscape A5 size and in MS Word format.

BIGREDS – Professional Company Profile Word Template

BIGREDS - Professional Company Profile Word Template

This company profile brochure template comes with a simple and professional design. It’s most suitable for corporate brands and companies. The template includes 24 page layouts with changeable colors and text. You can edit the template using MS Word or Adobe InDesign.

ZENETA – Agency Company Profile Template

ZENETA - Agency Company Profile Template

This beautiful and modern company profile template is designed for creative agencies in mind. It comes in both MS Word and InDesign file formats. And the template includes 14 unique page layouts you can use to craft a professional company profile brochure.

Multipurpose Company Profile Brochure Template

Multipurpose Company Profile Brochure Template

This is a multipurpose and multi-format company profile template. The template is available in PowerPoint, Keynote, InDesign, Photoshop and more to let you customize the template using any app you want.

Creative Word Company Profile Template

Creative Company Profile Word Template

This Word template features a multipurpose design, which will allow you to create brochures for different types of company profiles with ease. The template features 16 professionally designed page layouts and comes in A4 size. You can edit this template using Word and InDesign.

Minimalist Company Profile Word Template

Minimalist Company Profile Word Template

Minimalist design is a great way to showcase professionalism. This simple and clean company profile template will help you achieve that goal. It includes 16 page designs for including company information with easily editable text, colors, and images. The template is available in A4 size.

A5 Landscape Company Profile Template – Word

A5 Landscape Company Profile Template - Word

This Word template comes in A5 size and landscape design. It supports both InDesign and Word so you can easily edit and customize the template using your favorite app. The template is most suitable for creating company profiles for agencies and corporate businesses.

Company Annual Report Word Template

Company Annual Report Word Template

If you’re working on a company profile showcasing the annual progress and the report of the company, this Word template will come in handy. It features 16 page designs in A4 size, specifically crafted for making annual reports and company profiles. It’s available in Word and InDesign file formats.

Free Company Brochure Template for Word

Free Company Brochure Template for Word

This free Word template comes in a half-fold design, which makes it a great template for crafting a simple company profile to briefly summarize your business. It’s available in A3 size.

Free Business Marketing Brochure Word Template

Free Business Marketing Brochure Template

This is a free tri-fold brochure template that comes in multiple formats, including Word, Pages, InDesign, Photoshop, and more. You’ll be able to design a simple company profile brochure using this free template.

Creative Landscape Company Profile Template

Creative Landscape Company Profile Template

A creative company profile template with a landscape design. This template features a highly visual design that will allow you to create a modern and stylish company profile brochure. It can be customized with MS Word and InDesign and the template includes 18 page designs in A4 and US Letter size.

Best Company Profile PowerPoint Templates

These are some of the best PowerPoint templates for making company profile slideshows. You’ll find a lot of free templates in there too.

Cabaq – Company Profile Powerpoint Template

Cabaq - Company Profile Powerpoint Template

Cabaq is the ideal PowerPoint template for making company profile presentations for modern agencies and businesses. It features 27 colorful slides with trendy designs. There are editable charts and infographics as well.

ORBISS – Company Profile PowerPoint Template

ORBISS - Company Profile PowerPoint Template

You can use this PowerPoint template to make a data-driven company profile presentation with a stylish design. The template has 32 fully customizable slides. And it comes in both PowerPoint and Google Slides formats too.

BEUGH – Modern Company Profile PPT Template

BEUGH - Modern Company Profile PPT Template

Beugh is a company profile PowerPoint template featuring a clean and modern design. It includes 30 different slide layouts with editable vector graphics, customizable colors, fonts, and much more.

Alpha – Company Profile PowerPoint Template

Alpha Company Profile PowerPoint Template

This creative PowerPoint template is ideal for making company profile slideshows for modern marketing agencies, fintech brands, and various other businesses. The template includes 20 different slide layouts with editable colors, fonts, images, and shapes.

Sigma – Company Profile PowerPoint Presentation

Sigma Company Profile PowerPoint Presentation

If you’re working on a company profile presentation for a tech brand, NFT, or cryptocurrency-related business, this PowerPoint template is perfect for you to get a headstart in your project. It features 20 unique slide designs with fully customizable layouts.

NEOS – Company Profile PowerPoint Template

NEOS - Company Profile PowerPoint Template

Neos is a bright and colorful PowerPoint template made with modern brands and creative businesses in mind. It comes with bright yellow slide layouts, which you can easily customize to change colors. There are 32 different slides included in this template.

Creative Gray Yellow Company Profile PowerPoint Template

Creative Gray Yellow Company Profile PowerPoint Template

The bright and colorful design of this PowerPoint template makes it an ideal choice for making company profiles for modern tech companies and startups. It features 25 unique slides with editable vector graphics, an icon pack, and master slide layouts.

Real Estate Business Company Profile PowerPoint Template

Real Estate Business Company Profile PowerPoint Template

Making a professional company profile for your real estate business will be much easier when you have this PowerPoint template. It features modern and creative content layouts made specifically for showcasing your services and property listings. There are 29 slides in this template.

Black Yellow Company Profile PowerPoint Template

Black Yellow Company Profile PowerPoint Template

This PowerPoint template uses a sleek black and yellow color theme across the entire slideshow. It makes the template look quite modern and professional. The template is perfect for crafting unique company profile slideshows for agencies and corporate businesses.

Impress – Company Profile PowerPoint Presentation

Impress - Company Profile PowerPoint Presentation

Whether you want to design a company profile using a dark or light color theme, or want the freedom to customize the design with 42 different color schemes, this template has got you covered. It includes over 80 unique slides as well.

Free Basic Company Profile PowerPoint Template

Free Basic Company Profile PowerPoint Template

This free PowerPoint template comes with a very simple design and it’s ideal for making basic company profile presentations. There are 30 unique slides in the template full of shapes, icons, graphs, and tables.

Hobbits – Business Company Profile PowerPoint Template

Hobbits - Business Company Profile PowerPoint Template

Download this PowerPoint template if you want to design a modern and minimal company profile for your business. It includes 27 unique slides with changeable colors and fonts as well as editable vector graphs, infographics, and more.

Creativox – Company Profile PowerPoint Template

Creativox - Company Profile PowerPoint Template

You can use this PowerPoint template to make company profile presentations for all kinds of businesses, including digital agencies, interior design firms, SaaS startups, and more. The template includes editable graphics, customizable colors, changeable fonts, and much more.

White Red – Company Profile PowerPoint PPT

White Red Company Profile PowerPoint PPT

Another minimalist and creative company profile template for modern businesses and brands. This PowerPoint template has 30 unique slides for you to choose from. And it comes with lots of vector graphics, infographics, data charts, and a unique icon pack as well.

Raunds – Company Profile PowerPoint Template

Raunds - Company Profile PowerPoint Template

This colorful and creative PowerPoint template is perfect for making company profile presentations for digital agencies and creative brands. The template includes 30 unique slides with easily editable layouts.

Company Profile Presentation Template PPT

Company Profile Presentation Template PPT

Download this PowerPoint template to create company profile slideshows with professional designs. It includes 30 customizable slides with modern designs. You can also change its colors, fonts, and images with just a few clicks.

Purplo – Business Profile PowerPoint Template

Purplo - Business Profile Powerpoint Template

A great PowerPoint design plays a key role in creating a winning presentation. With this stylish and modern slideshow template, you can design a more effective business profile to present your brand and company. The template comes with 36 unique slide designs with editable layouts. It includes image placeholders and master slide layouts as well.

Creative – Company Profile PowerPoint Template

Creative - Company Profile Powerpoint Template

Making a presentation for a creative agency or a brand? Then this PowerPoint template will come in handy. It features a bright and attractive design that will allow you to craft an attention-grabbing slideshow to present your company profile. The template includes a total of 150 slides with 30 unique slides in 5 different color schemes.

Facile – Free Business Profile PowerPoint Template

Facile - Free Business Profile PowerPoint Template

This is a free PowerPoint template featuring a stylishly modern design. It includes 30 different slides with animations. You can use it to design various business-related presentations, including company profiles.

INDUXTRY – Company Profile PowerPoint Template

INDUXTRY - Company Profile Powerpoint Template

Induxtry is a PowerPoint template you can use to design presentations to showcase your company or business. It lets you choose from 30 unique slide layouts and customize them to make slideshows that suit your brand.

Company Profile PPT Presentation Template

Company Profile PPT Presentation Template

Another company profile PowerPoint template made with modern startups and corporate agencies in mind. This template includes 30 unique slides with master slide layouts. You can also customize each slide to your preference.

Barakuda – Free Company Profile PowerPoint Template

Barakuda - Free Company Profile PowerPoint Template

A free PowerPoint template for making company profile presentations. This template is most suitable for small agencies to showcase their services and business models. There are 28 slide layouts in this template.

Minimal Company Profile PowerPoint Template

Company Profile PowerPoint Presentation Template

If you’re looking for a simple PowerPoint template for making a clean company profile presentations, this template is made just for you. It includes a set of minimal slides that comes in 6 different pre-made color schemes.

Macari – Free Company Profile PowerPoint Template

Macari Company Profile PowerPoint Template

With this free PowerPoint template, you can design professional slideshows for making a company profile presentation. It comes with 39 unique slides with editable vector graphics and charts.

Consulting Agency Profile – Free PowerPoint Template

Consulting Agency Profile - Free PowerPoint Template

This is a free PowerPoint template you can use to create a basic company profile presentation for consulting and communication agencies. The template features 16 unique slides with customizable designs. It also comes with lots of editable graphics, maps, and a huge icon pack.

Martin – Business Profile PowerPoint Template

Martin – Business Profile PowerPoint Template

A business PowerPoint template featuring a dark and elegant design. This template is most suitable for designing company profiles and portfolio slideshows for luxury and high-end businesses. The template includes a total of 39 different slides that can be customized to your preference.

Balancer – Business PowerPoint Presentation Template

Balancer - Business PowerPoint Presentation Template

Balancer is another modern PowerPoint template you can use to make business and company profiles for all kinds of corporate brands. It comes with 30 unique slides featuring clean design and minimal layouts.

Dagon – Company Profile PowerPoint Template

Dagon - Company Profile PowerPoint Template

This colorful and stylish PowerPoint template will allow you to craft company profiles and many other business presentations with ease. It includes 39 different slides with editable graphics and vector shapes.

IDEA – Free Furniture Factory Company Profile

IDEA - Free Furniture Factory Company Profile

This is a free PowerPoint and Google Slides template you can use to design attractive slideshows for a furniture company. Of course, you can customize it to create presentations for other businesses as well. It includes 33 editable slides.

Digitech – IT & Technology Company Profile Template

Digitech - IT & Technology Company Profile Template

This company profile template is designed for businesses and brands in the tech and IT industries. It includes 37 unique slides featuring modern content layouts, editable colors, image placeholders, and master slides. You can use it to craft slideshows for various types of presentations including business showcase, portfolio, and more.

STARION – Startup Profile PowerPoint Template

STARION - Startup Profile Powerpoint Template

When talking about company profiles we can’t forget about startups. This is a unique PowerPoint template made specifically for making company profiles for startups. It not only features a colorful and stylish design but also comes with a casual design to match different types of startup concepts. The template itself includes 30 unique slides with editable designs.

Codora – Company Profile PowerPoint Template

Codora - Company Profile Powerpoint Template

A clean and minimal PowerPoint template for creating professional presentations. This template is perfect for making company profile presentations for various businesses, agencies, and brands. It lets you choose from 3 different pre-made color schemes and they are all available in light and dark themes as well.

Quick Beetle – Free Agency Profile PowerPoint Template

Quick Beetle - Free Agency Profile PowerPoint Template

You can use this free PowerPoint template to design a playful and creative presentation for a creative agency or a brand. The template features a set of colorful and beautiful slides filled with illustrations. It includes 15 unique slides and works with both PowerPoint and Google Slides.

ANTARA – Business Profile PowerPoint Template

ANTARA - Business Company & Profile PowerPoint Template

Antara is a creative PowerPoint template made specifically for crafting presentations for showcasing your business and company. The template includes 30 unique slide layouts in 5 different color schemes to choose from. It also features master slide layouts and image placeholders for easier editing.

Ovizer – Company Profile PowerPoint Template

Ovizer - Company Profile PowerPoint Template

Ovizer is a professional PowerPoint template that comes with a total of 36 slide designs. This template is also made with businesses in mind. You can easily customize its slides to create an effective presentation to highlight your business or agency.

Beexey – Free Business Profile PowerPoint Template

Beexey - Free Business Profile PowerPoint Template

This is a free business PowerPoint template you can use to create not just company profiles but many other types of professional presentations. It comes with 20 clean and modern slide designs featuring image placeholders and master slides.

Azurey – Corporate Profile PowerPoint Template

Azurey - Corporate Profile PowerPoint Template

Azurey is a modern PowerPoint template featuring a minimalist slide design. It’s perfect for designing company profiles for corporate brands. The template lets you choose from 39 different slides to create your own presentations.

Asmirah – Corporate Powerpoint Template

Asmirah - Corporate Powerpoint Template

This PowerPoint template is designed with modern corporate brands in mind. The colorful and highly visual design of this template will allow you to create more attractive presentations to showcase your company. The template features 40 different slides.

Snipship – Business PowerPoint Template

Snipship – Business PowerPoint Template

If you’re looking for a PowerPoint template with a clean and minimal layout to design a company profile presentation, this template is for you. It includes 39 slides with fully editable designs.

Ronin – Business PowerPoint Template

Ronin - Business PowerPoint Template

Ronin is a trendy and colorful PowerPoint template you can use to design company profiles and business portfolios for fashion and lifestyle brands. The template comes with master slide layouts, editable vector graphics, and much more.

Free Investment Fund Company Profile

Free Investment Fund Company Profile

Another free PowerPoint template for crafting company profile presentations for investment and financial companies. This template also comes with 34 different slides that you can easily customize to your preference.

INDUXTRY – Company Profile Powerpoint Template

INDUXTRY - Company Profile Powerpoint Template

This modern and colorful PowerPoint template is perfect for designing an effective company profile for presentations. The template includes 30 unique slide designs that can be easily customized to your preference.

Minimal Company Profile Presentation Template

Minimal Company Profile Presentation Template

This PowerPoint template features a clean and minimal design, making it a great choice for designing company profiles for modern businesses and agencies. The template comes with 30 unique slides with master slide designs.

LIBERO – Company Profile PowerPoint Template

LIBERO - Company Profile Powerpoint Template

Using a PowerPoint presentation to showcase your company profile is a great way to attract attention in meetings and conferences. This premium PowerPoint template will help you create a professional slideshow to present your company profile without an effort. It includes 30 unique slides in 5 different color schemes with image placeholders and editable designs.

Company Profile PowerPoint Template

Company Profile PowerPoint Template

This PowerPoint template comes with all the necessary slides you’ll need to make an effective company profile presentation. It includes slide designs for detailing company history, clients, objectives, finances, pricing, and much more. The template can be customized with 5 color designs and features a unique infographic as well.

MADDON – Company Profile Powerpoint Template

MADDON - Company Profile Powerpoint Template

Maddon is a PowerPoint template that comes with 30 slide designs featuring 5 different color schemes. The template is fully customizable and includes lots of editable graphics, master slides, and image placeholders for easier editing.

Clean Company Profile Presentation Template

Clean Company Profile Presentation

Another professional company profile PowerPoint template featuring a clean design. This template also lets you choose from 20 unique slide designs to create all kinds of company profile presentations.

Free Company Profile Powerpoint Presentation

Free Company Profile Powerpoint Presentation

With more than 20 unique slide designs to choose from, this free PowerPoint template will help you design a simple presentation to highlight your company profile. It includes master slide layouts and image placeholders as well.

Free Simple Company Profile PowerPoint Template

Free Simple Company Profile Presentation Template

A minimal PowerPoint template for crafting modern company profile presentations. This template comes with 20 unique slides with editable shapes and graphics. It’s also free to use.

FALCON – Company Profile Powerpoint Template

FALCON - Company Profile Powerpoint Template

Falcon is a creative PowerPoint template that comes with a total of 150 slide designs. You can choose from 5 different color schemes to create professional company profile presentations as well.

SINDE – Business Powerpoint Template

SINDE - Business Powerpoint Template

Sinde is a multipurpose PowerPoint template you can use to create all kinds of business presentations, including company profiles. The template includes 30 unique slides in 5 color schemes.

Business Pitch – PowerPoint Template

Business Pitch - Powerpoint Template

A great pitch deck is a must-have for presenting a startup or a business at an event or a meeting. This PowerPoint template is designed for creating those slideshows. It includes 30 unique slides with highly visual designs full of images, which you can easily edit and customize using drag and drop image placeholders.

QUANTUM – Company Profile PowerPoint Template

QUANTUM - Company Profile Powerpoint Template

Quantum is another powerful company profile template for making creative and modern slideshows for presenting your business. The template features a fully customizable design featuring a total of 150 slides and includes vector shapes, graphics, and much more.

Experience – PowerPoint Company Profile Template

Experience - Powerpoint Company Profile Template

This minimal and modern PowerPoint template features a complete slide deck you can use to create all kinds of company profiles for various presentations. It comes in 3 different color schemes as well as both dark and light color designs. The slide designs are easily editable as well.

Creative Company Profile PowerPoint Template

Creative Company Profile Powerpoint Template

This is a creative PowerPoint template that’s most suitable for making company profile slideshows for marketing agencies and businesses. The template comes with a total of 1200 slides featuring 5 different color variations. It’s available in both widescreen and standard sizes.

Informatics – IT Company PowerPoint Template

Informatics - IT Company PowerPoint Template

Informatics is a creative PowerPoint template designed for information and technology-related companies and businesses. The template is fully customizable and allows you to create all kinds of presentations slideshows, including company profiles. It comes with 54 unique slides with editable vector graphics, icons, and more.

AEGIS – Agency PowerPoint Template

AEGIS - Agency Powerpoint Template

Aegis is a company profile PowerPoint template made for small and corporate agencies. The template includes 30 unique slides in HD resolution and allows you to customize the slide designs with ease using its drag and drop image placeholders, editable charts, and other vector elements.

Porto & Profile PowerPoint Template

Porto & Profile Powerpoint Templatea

Porto is a multipurpose company profile PowerPoint template you can use to create both company profiles for corporations as well as to create personal profiles for creative professionals. The template includes 28 unique slides featuring portfolio slides, gallery slides, team profiles, and much more for making beautiful slideshow presentations.

Quin – Clean & Minimal Company Profile PowerPoint

Quin - Clean & Minimal Company Profile Powerpoint

This elegant and clean PowerPoint template features a total of 400 slides, allowing you to choose from 4 different color variations, easily edit images with placeholders, vector shapes, editable illustrations, and much more. This template is perfect for making a minimalist company profile presentation for modern businesses.

Check out our best Word brochure templates collection for more inspiration.

The Best AI Recruiting Tools in 2024

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Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.

Download Now: The Annual State of Artificial Intelligence in 2024 [Free Report]

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant.

As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too.

AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make recruiting easier.

I’ll be diving into the benefits and limitations of AI tools for recruitment and identifying some variables to assess before you select a tool. Then I’ll take a look at 12 industry-favorite AI recruiting tools.

Table of Contents

Why use AI recruiting tools?

For recruiters and HR professionals, AI recruiting software can relieve a long list of the tasks that make up their to-do list. But AI can’t do everything. Here’s a look at the benefits — and limitations — of AI recruiting software.

Benefits

  • Improved candidate matching. Recruiting tools can read hundreds of applications and find the ones that best meet your job description, sorting by skills and experience. Some experts have found that AI can cut down on the time spent screening candidates by up to 75%.
  • Improving cost per hire (CPH). AI tools minimize the need for excessive job advertising. They also reduce the manpower necessary to hire by automating large parts of the process, driving down CPH.
  • Reaching a wider talent pool. AI recruiting software can source talent from multiple platforms and siphon through more applications than a team member could on their own, allowing HR professionals and recruiters to consider a broader variety of talent.
  • Filling positions faster. AI recruiting tools speed up the hiring process at multiple points. The screening and interview phase moves quicker with AI augmentation, and many AI tools automate various administrative tasks. In fact, AI tools may cut overall hiring time by nearly 90%.
  • Improving candidate experience. AI recruiting tools personalize communication with candidates and provide information about the company and job. But most importantly, since AI tools lead to faster hiring times, candidates don’t need to wait nearly as long to hear whether or not they got the position.

Limitations

  • Lack of personal touch. AI tools are limited in their ability to mirror humans. While they can personalize communications, messages generally won’t feel as human as they would if a person wrote them. Not to mention, these tools can’t use intuition to analyze resumes.
  • Privacy concerns. Recruiting tools may collect, store, and analyze personal data, infringing on job applicants’ privacy rights.
  • Bias. Recruiting software may be trained on biased information, which actually furthers bias, rather than improving it. In fact, Bloomberg reported AI may be worse than humans when it comes to race and gender bias.
  • Waste of time for less frequent users. There’s a learning curve that comes with many of these tools, so if an organization is a one-time user looking to analyze a small set of applications, it may not be as much of a time-saver and so not worth the cost.
  • Accuracy. Because AI technology lacks human judgment, there are times when the tool may not make accurate conclusions about best-fit candidates for a job placement. AI model error, as well as human error in building the model, contribute to questionable accuracy at times.

I spoke to Dan Kevin Roque, a senior recruiter from HRUCKUS, to hear his thoughts on the strengths and weaknesses of using AI at work.

“Anything that requires human interaction and empathy like interviews, addressing candidate concerns, deciding on who to hire, etc. — are things I will not entrust to AI,” said Roque. “But the majority of the stuff recruiters do, including sourcing and writing job descriptions, can be improved with AI.”

Each recruiter may have different reservations and comfort levels with various AI use cases, so it’s important to research your tool well so it helps — and does not hurt — your preferred hiring process.

How to Choose the Right AI Recruiting Software

Augmented vs. Automated

Before you can decide the exact right software for you, you need to consider the two broad types of AI technology: augmented or automated.

Augmented AI technologies assist humans in completing their tasks. If you’re using AI recruiting software, augmented technology would assist you in recruitment analysis and increase your productivity — but it wouldn’t replace you.

I find that augmented technology is generally a bit more comfortable to use — especially for folks who aren’t used to relying on AI. I can audit my results rather than sending them off without looking, which helps build trust for the tools.

Automated technologies complete tasks fully without any human intervention. In the case of recruiting technology, an automated tool could send emails, source profiles, and screen resumes without any human interaction.

Automated tools are faster than augmented tools, but result in lower rates of accuracy — but depending on the task, that may be okay. If your inbox is piling up with interviews to schedule or resumes to peek at, it might be worth considering finding a fully automated tool to lighten your workload.

Roque shared his preference between augmented and automated technology, stating that he likes “a combination of both.”

“I don't believe AI would truly be able to completely replace human input any time soon,” Roque continued, “but AI automation helps with minor tasks that can take a chunk of a recruiter's time, and AI augmentation helps support human decision-making and actions.”

Other Considerations

Some other variables I consider when I’m assessing an AI tool are:

  • Integration. Does the tool integrate well with your existing hiring process, or will it require a process overhaul?
  • Accuracy. How well does the tool identify and evaluate candidates — and how well do you need it to?

(If you’re using it as an augmentation, you won’t need as high a level of accuracy as you would if it’s fully automated.)

  • User interface. How easy is the tool to use and what’s the technological proficiency of the recruiting team using it?
  • Customization. Can the solution be tailored to fit your organization’s exact needs?
  • Support. Does the tool offer good customer support and resources for set-up, implementation, and troubleshooting?

The answers to these questions vary considerably based on the type of problem you’re tackling and the organization you’re working within. I generally prioritize user interface and accuracy when I’m assessing a tool.

Best AI Recruiting Tools

Now that you know the benefits and limitations of AI tools, as well as the type of tool you’re looking for, it’s time to find the right tool for your organization.

There are a lot of great recruiting tools on the market, so here’s a high-level list identifying the basics of the tool, what stood out to me about the software, and the pricing information.

1. iCIMS

ai recruiting tool, iCIMS screen with candidate list, interview scheduling, and offers graph.

iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM.

The software is extremely comprehensive, providing end-to-end assistance for recruiters and hiring teams.

There’s an analytics dashboard, applicant tracking, email and messaging capabilities, and a video suite that allows you to personalize and humanize your hiring process.

What I like: iCIMS is a long-standing vendor with a rich history of providing great tools to users. It’s easy to use and straight-forward, so it checks the box for teams who are a bit less tech savvy. I like its broad capabilities — it’s great for companies looking for a comprehensive tool.

Pricing: Custom

2. SeekOut

Screenshot of ai recruiting tool SeekOut’s Insight dashboard reading, “Am I meeting my diversity goals” with a percentage featured.

The SeekOut tool starts when you upload a job description. As talent applies, you can filter and sort results by things like skills, licenses, education, and diversity variables.

Once you’ve found the right candidates, you can take advantage of AI-powered engagement tools to create personalized outreach. The platform is also rich in analytics, with dashboards dedicated to helping you track your hiring goals.

What I like: SeekOut has exceptional filtering, so the tool relieves a lot of the work required to find the right candidates. I also like how the software emphasizes diversity in hiring, which shows up in multiple ways throughout their platform.

Pricing: Multi-tiered annual packages — discover price tag after demoing the software.

3. Paradox.ai

ai recruiting tool, paradox.ai’s messaging app

Paradox.ai offers a few different conversational tools, but their recruiting CRM lightens the administrative load for recruiters.

The AI tool can schedule interviews and respond to questions from candidates automatically. With an 82% decrease in time-to-hire and a 99% candidate satisfaction rating, Paradox.ai is clearly doing something right.

What I like: Everything about Paradox.ai is simple and candidate-centric. As much as I want a tool that’s easy for me to use, I also want to make sure it offers a great user experience to the end client or candidate. The Paradox.ai tool is really exceptional when it comes to creating a great candidate experience.

Pricing: Custom

4. Fetcher

ai recruiting tool, Fetcher hiring sequence screen

Fetcher combines AI tools with recruiting experts to source great candidates for your organization. Use Fetcher to manage and create a pipeline with AI automation, then gather insights about candidate activity and demographics.

You can also integrate tools like your ATS, email, calendar, CRM, and Slack to further improve your team’s productivity.

What I like: I love how Fetcher uses in-house experts to screen your candidates in conjunction with the AI tool. That means you get all the benefits of AI automation with added accuracy from human supervision.

The other thing I like about this tool is that you can add specific diversity initiatives to the search, battling the biases that AI tools sometimes have.

Pricing: Custom

5. Textio

ai recruiting tool Textio, form that reads “Let’s draft a job post.” Includes dropdowns for job title, role type, location, and company, as well as a text box for “Anything else that you want to include?”

Textio helps you improve the quality of your job listings by giving you insights into tone and word choice.

For recruiters, this means it can also help you choose language that appeals to specific age groups and demographics. It also learns as you use it, so the more frequently you rely on it, the better the output becomes.

What I like: Most AI recruiting tools are about screening automation, but Textio helps you optimize the actual content of your job descriptions. It’s a unique tool that could fit well with other AI software.

Pricing: Tiered packages starting at $15k annually for teams of 1-199.

6. HireVue

ai recruiting tool, an Overview dashboard featuring various KPI charts showing satisfaction and achievement in categories from HiveVue.

HireVue is a tool for interviewing and assessing candidates.

It has a video interview feature, as well as a rich library of AI assessments that allow recruiters to evaluate candidates comprehensively — looking for potential in addition to experience.

It also automates recruitment communication, significantly speeding up the hiring process. Finally, the tool offers analytics, reports, and great customer support.

What I like: HireVue does an exceptional job of reducing bias because of the type of algorithm they use. The tool doesn’t “learn” through increased use, which means that every candidate is assessed equally as time passes. As I start leaning more and more on AI tools, it’s important to me that they’re ethical, and HireVue does a great job of ensuring that.

Pricing: Packages start at $35K.

7. Manatal

best ai recruiting tools, Manatal’s candidate list screen

Manatal has a simple interface for sharing job posts and gathering a pipeline of qualified candidates.

The AI tool recommends candidates based on job requirements and helps you gather comprehensive information on the candidates from social media accounts.

What I like: Manatal pulls information from social media platforms like LinkedIn and Facebook to paint a full picture of the candidates applying to your job description. This makes for a really thorough understanding of candidates that recruiters would otherwise have had to create themselves.

Pricing: Plans start at $15 per user/month. For enterprise companies, the price reaches $55 per user/month — which is affordable compared to other options. There is also custom pricing.

8. Humanly

ai recruiting software, Humanly helping compose an email

Humanly is an automation platform for recruiters that value human interaction. It automates tasks that don’t need a human touch so recruiters can give more attention where it really counts.

The tool screens candidates and answers questions and then provides feedback for hiring teams. It’s great for companies that are hiring at scale who still want their candidates to have a personalized, positive experience.

What I like: Humanly is aptly named — it’s completely focused on a human-centric application of AI technology. The homepage of the site states that the tool is, “Loved by candidates and recruiting teams.”

I like AI tools that emphasize both the user and the customer and, for both parties to love the tool, they’re really doing something right.

Pricing: Custom

9. Arya

ai recruiting software, Arya, graphs displaying talent intelligence, education, industries, and skills.

Arya is an AI-driven candidate sourcing tool that finds great candidates quickly and automatically. The tool screens, scores, and ranks candidates based on hundreds of attributes and seven multidimensional data points to predict the candidate’s likelihood of success in the role.

What I like: Arya’s focus is data and analytics. As a result, you get extremely strategic outcomes from the tool. If you’re recruiting at scale, this sort of specificity and accuracy is incredibly important. I think Arya is a great choice for teams hiring lots of candidates on a frequent basis.

Pricing: Custom

10. Skillate

ai recruiting software, screenshot of the Skillate’s Customer Success Manager widget, displaying various candidates in the talent pool and their percentage of fitness for the role.

Skillate provides candidate prescreening, automatic scheduling, job description feedback, and predictive analytics to gauge a candidate’s likelihood of taking the offer. It’s a really comprehensive tool for recruiters looking to take a data-driven approach to the entire hiring process.

What I like: Skillate provides in-depth analysis of your company’s hiring trends. You can see insights based on location, experience, education, past companies, and skills. Finding trends like these can significantly speed up the hiring process so it’s great for companies hiring often or at scale.

Pricing: Custom

11. TurboHire

ai recruiting software, screenshot of TurboHire’s Candidate Calibration screen. The user is on the “Skills” form, which asks the user to define the capabilities and skills of their ideal candidate.

TurboHire is an end-to-end tool that optimizes the entire recruitment process from candidate sourcing to final selection.

The AI recruitment software sources talent from across channels, screens candidates, and provides workflow management. Interviews are automatically scheduled and the tool integrates with any ATS.

What I like: TurboHire claims to reduce time to hire by 78% and cost to hire by 65% while improving the quality of the hire by 5x. It’s hard not to appreciate a tool that can offer such staggering results!

Pricing: Custom

12. Workable

ai recruiting software, Workable’s automation capabilities

Workable helps you source, interview, and communicate with candidates throughout the hiring process.

You can use the AI tools in the recruiting software to generate job descriptions and interview questions, as well as automate time-consuming tasks like interview scheduling.

Plus, Workable helps you manage signed-on employees at no extra cost.

What I like: With one-click, your job posting can land on 200+ sites. If you’re looking for a highly specialized candidate, or if you want your applications to come in from a diverse number of pools, Workable is a great option.

Pricing: Workable offers a 15-day free trial plan followed by a tiered pricing plan that starts at $189/month.

Finding the Right Tool

There’s clearly no shortage of AI recruiting software on the market — which means teams can be confident there’s a tool out there that’s a perfect fit for their organization.

I think recruiters and HR hiring teams should start by determining what they’d like streamlined before they dive into finding the exact right tool.

Some of these tools target communication, others target job description prep, and others are more focused on administrative automation. If you can clearly define what you’d like done, you’re going to have an easier time finding the right tool.

5 Dos and Don’ts When Making a SMART Goal [+ Examples]

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When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each, my entire perception of success changed.

Download your free marketing goal-setting template here. 

As long as I didn‘t set clear goals with reasonable deadlines, I was bogged down in mountains of work, seeming to have no light at the end of the tunnel.

I was extra-achieving, but I didn’t feel it was enough, which led to wrong priorities and piling up tasks in a backlog.

Only after reading books on SMART goals did I realize how amazing clear objectives could be for soaring productivity in less time.

So in this article, I will explain the five dos and don’ts of making a SMART goal, complete with examples and hands-on experience.

In this article:

What are SMART goals?

SMART goals are concrete targets that you aim to hit over a certain period.

These goals should be carefully drafted by a manager and their direct report to set them up for success. “SMART” is an acronym that describes the most important characteristics of each goal.

“SMART” stands for “specific,” “measurable,” “attainable,” “relevant,” and “time-bound.” Each SMART goal should have these five characteristics to ensure the goal can be reached and benefits the employee.

Find out what each characteristic means below and how to write a SMART goal that exemplifies them.

In the working world, the influence of SMART goals continues to grow. The reason why successful marketing teams always hit their numbers is that they also set and write SMART goals.

Research shows that 48% of people who set goals always write them down. It can help you get clear on what you want, stay focused, and track your progress.

Writing goals down turns vague ideas into concrete plans, and, of course, makes them easier to achieve.

48% of goal-setters always write their goals down

Image Source

Use this template to follow along and create your own SMART goals.

SMART Goal Acronym

Most trace the SMART acronym back to a 1981 paper by George Doran, "There’s a S.M.A.R.T. way to write management goals and objectives."

His colleagues Arthur Miller and James Cunningham are also credited for their work on this paper.

The “Objectives” section of this paper asks, “How do you write meaningful objectives?” Then goes on to define the SMART acronym as the following:

  • Specific — target a specific area for improvement.
  • Measurable — quantify or at least suggest an indicator of progress.
  • Assignable — specify who will do it.
  • Realistic — state what results can realistically be achieved, given available resources.
  • Time-related — specify when the result(s) can be achieved.

The meaning of each letter in this acronym can shift based on the user and how they want to apply this framework to their business. You can see the most popular terms and their best-known alternatives below:

SMART goals acronym

Image Source

The paper also states that not every goal needs to meet all five criteria. Instead, the goal was to use this acronym to create a benchmark for management excellence.

But today, the SMART acronym usually looks like this:

Measurable goals: Smart goals

SMART goals are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

This framework continues to be useful because it's easy to remember and can help streamline the goal-setting process.

I’ll now talk more about each part of the SMART acronym and how you can apply this as you create measurable goals for yourself and your team.

S — Specific

Specific goals are clear and include precise details. Specificity makes your goal easy to understand and carry out.

To check if your goal is specific, I recommend you ask more than one person to review your goal and rephrase what you are trying to do. If your proofreaders come up with more than one idea of your final goal, it isn't specific enough.

M — Measurable

Measurable goals are targets that you can calculate and track over time. Goals that include a set measurement or metric are more concrete than anecdotal goals or plans based on someone’s opinion.

Measurable goals give you and your team a chance to track progress toward a goal and make changes over time. It also gives you a clear and specific picture of success.

To figure out how to make your goal measurable, look closely at your ultimate goal. Ask yourself:

  • How can we control this goal?
  • Is this goal clear and actionable?
  • Is there anything subjective about this goal?

Then, choose the metrics that most directly connect to your final goal. If you're not sure which metrics to choose, I think this is a useful guide to KPIs to help you get started.

A — Attainable

Attainable goals are challenging but achievable. This aspect of goal-setting should consider your team's unique qualities as well as the problems and blockers you work on together.

To set ambitious but attainable goals, start by thinking big. Create a list where you imagine the best possible outcomes.

Take a break for a day or two, then come back and edit your list with every question, challenge, and critique you can think of.

Goals that are too easy to meet won‘t motivate your team or lead to growth. But goals that are unrealistic can demoralize your team and strain resources. It’s important to find the right balance.

“Make your goal ambitious but achievable. Your goal should feel like a little bit of a stretch for you, so you stay motivated. If you set a goal that‘s too easy, you won’t feel inspired to do the work. On the other hand, the goal can't be impossible, or you will get frustrated.

To find the balance, take into account where you are today and what’s reasonable for you. Given the time and resources available to you, what is a goal that feels like a little bit of a stretch?” – Bernard Marr, CEO and Founder of Bernard Marr's Wine Cellar.

R — Relevant

Relevant goals support the mission, vision, and priorities of your business.

Start the goal and objective-setting process with a quick review to ensure that your SMART goals connect to your business goals.

I suggest reading through your company's mission and vision statements, or print and post them on the wall in a shared space. Then review quarterly business reports, recent memos, or any recent communication about business goals.

This will mean you start the process with what's relevant at the top of your mind.

After you draft your SMART goals, do another quick scan of these documents and review your goals for relevance.

It‘s easy to get excited about a new idea, even if it doesn’t align with company priorities. But the best ideas will support your most essential business goals.

T — Time-Bound

Time-bound goals have a specific deadline or timeframe. In my experience, without deadlines, assignments are uncompleted, and processes stagnate.

Human nature always seeks comfort and procrastination. Deadlines hold us accountable and pinpoint the lack of resources, knowledge, or other hurdles in a timely manner.

Also, adding a time constraint to your goal creates a sense of urgency.

Urgency combines importance with a need for action. This is sometimes because there‘s a fear of consequences. Other times employees feel it because they’re eager to prepare for the future or meet an exciting goal.

Time constraints are important to your goal-setting process. Tasks that are time-sensitive often feel more important than tasks without a timeframe attached.

This means that, no matter how essential a project is, it will drop in priority without a deadline.

Luckily, it's easy to create a feeling of urgency. Just add a realistic timeframe to your goal. I find that time-bound goals also set clear expectations for stakeholders, which improves communication.

Why are SMART goals important?

SMART goals are important to set as they:

  • Help you work with clear intentions, not broad or vague goals.
  • Provide a method to gauge your success by setting benchmarks to meet.
  • Give sensible objectives that are realistic and achievable.
  • Cut out unnecessary or irrelevant work that could take away from what’s important.
  • Set a clear beginning and end to adhere to in reaching your goals.

When you set specific, measurable, attainable, relevant, and time-bound goals, you increase your odds of success by verifying that the goal is achievable, identifying the metrics that define success, and creating a roadmap to reach those metrics.

If your goals are abstract, if you don‘t know what it will take to achieve success, or if you don’t give yourself a deadline to complete steps, you may lose focus and fall short of what you want to accomplish.

Do SMART goals actually work?

In short — yes, if done correctly.

I polled roughly 300 participants in the U.S. and found that 52% believe SMART goals help them achieve their goals more often than if they didn't use a SMART framework.

SMART goals statistic showing people believe SMART goals work

Setting unrealistic goals and trying to measure them without consideration of previous performance, overly short time frames, or including too many variables will lead you off course.

My experience shows how it works (and fails) in practice.

Prior to starting work with the District #1 Charitable Foundation, I drafted a consultant proposal that outlined services by priority, timeframe, and OKRs.

The purpose was to find and attract new donors for livelihood and development projects for people affected by the war in Ukraine.

Having extensive experience in cold and outbound sales for tech startups, I considered it possible to engage 15 new partners in the conversation in under three months from the database I'd built.

I misjudged the resources needed and the time required to build genuine relationships. As a result, I couldn’t finish all the work within the planned hours.

However, I did manage to establish connections with seven new partners, sign one contract, and attain several memorandums.

That said, I fell short of the desired 15 meetings but succeeded in building long-lasting partnerships.

Why am I telling you all this?

Well, even if your SMART goal doesn’t work out to the fullest, it will bring other positive outcomes or at least valuable lessons for the future. If you encounter failure, don’t give up on this approach just because of one setback.

And here’s how I set realistic goals.

First, I start from the top down, where I state my final and biggest goal. Then, I break down the process to achieve the goal through subsequent steps and tasks. Once I get to the bottom and my first task, I run it through the SMART methodology. Taking that, I do the following:

  • I rely on my past experience and lessons learned.
  • I estimate the time spent on a specific action item and record the actual time spent on a task.
  • If I have no relevant experience, I try to find benchmarks and speak to colleagues.
  • If there's no data on the web, I rely on the first two steps and my gut feeling and make tweaks on the go.
  • I also try to lay out roadblocks that might appear during the task and the time or resources it will take to resolve.

Let’s now discuss the data-backed benefits of SMART goals.

Benefits of SMART Goals

Offer Focus and Clarity

The process of goal completion is often more complicated than it seems. Distractions, side tasks, and other projects can all steer you away from completing your projects.

But SMART goals improve focus because they simplify the to-do list and offer an immediate reminder of why those specific tasks are important.

Boost Motivation

It's not unusual to experience stress or be overwhelmed in the workplace. One contributor is often a lack of clear goals. And that combination can make a serious impact on your motivation.

But a SMART goal can boost energy, improve direction, and motivate you and your team because:

  • It gets everyone more involved in the process.
  • It helps employees understand why their work is important.
  • It offers a new challenge and direction for people who are feeling stuck.

But, even with SMART goals, motivation levels can drop — sometimes really low. And it’s completely normal. We’re only humans after all. 🙂

Blending freelance writing with part-time work at a charitable fund can be draining. When this happens, here’s how I handle it — I focus on what I enjoy, excel at, and learn from.

When I feel overwhelmed, I pause to remind myself why I do it and what I gain. If I stepped back, would I pivot? The answer is no.

Motivation drives me, so I rely on precise goal setting and tracking to reach new heights, improve the quality of my work, and open more doors.

Improve Accountability

Fear of failure often stops people from doing their best work. To avoid this stressor, you might avoid making a commitment in the workplace.

But accountability is essential for high-growth teams. It helps you and your team engage, take ownership of your work, and take responsibility for progress.

In my experience, SMART goals improve accountability because they give teams and managers a simple way to track progress toward shared objectives.

This makes it easier for teams to understand the learning, coaching, and feedback they need to optimize performance.

According to Persuasion Nation research, people who submit weekly accountability reports tend to achieve 40% more than those who don’t.

Committing to your goals with these reports can really boost your chances of success. Weekly reports help you build a routine and reflect on your progress.

That’s how you get a clear view of what’s working and where you might need to adjust.

Persuasion Nation report on how SMART marketing objectives help you achieve your goals

Image Source

Strengthen Communication

According to 2023 data from Project.co, 68% of businesspeople have wasted time due to communication issues.

And only 7% of businesses rate their communication as “excellent.”

Clearly, effective communication is both difficult and essential to any business.

SMART goals help with effective communication. This is because they're goals that multiple coworkers, teams, and departments can quickly understand. This improves knowledge-sharing, collaborative efforts, and communication.

Help Manage Resources

Proper resource management can reduce costs, make processes more efficient, and increase productivity. But managing resources is tough.

Put simply, a business is a group of people, each with distinct knowledge and experience, working toward individual goals.

These individual goals eventually come together to meet common goals, but in the process, things can get a little wonky.

But SMART goals are great for resource management. This is because they offer a structure that makes it easier for teams to see where a process is creating blocks or challenges.

I’ve found this helps teams understand when priorities and resources are out of sync. It also creates a shared purpose that can inspire people to make necessary but difficult changes.

Increase Innovation

Innovation is a process that combines creativity and problem-solving skills to get original ideas. You may have heard the common belief that creativity requires a lack of boundaries.

And some critiques of SMART goals say that they can have negative impacts if goal-setting is too rigid or narrowly defined.

But there's extensive data, including this research from Harvard Business Review, that says constraints often positively impact innovation. SMART goals boost innovation because they create motivational challenges.

The motivation comes in part from the constraints teams need to work within.

Planning to create goals for the week, month, quarter, or year? Use this template to simplify the process of setting, calculating, and evaluating your SMART goals.

Enhance Performance

For managers, SMART goals offer a useful framework for improving employee performance. They make progress toward project goals clear.

This goal-setting framework can also apply to long-term personal goals for each member of your team.

For individuals, SMART goals can make it easier to balance and track work projects. I’ve found they can boost performance because they help you:

  • Measure progress.
  • Identify strengths and weaknesses.
  • Build positive momentum.

Setting and working toward SMART goals can also help you develop new behaviors that can improve performance.

So now, it’s time to examine some realistic examples of SMART goals to better understand them.

1. Blog Traffic Goal

  • Specific I want to boost our blog's traffic by increasing our weekly publishing frequency from five to eight times a week. Our two bloggers will increase their workload from writing two posts a week to three posts a week, and our editor will increase her workload from writing one post a week to two posts a week.
  • Measurable: Our goal is an 8% increase in traffic.
  • Attainable: Our blog traffic increased by 5% last month when we increased our weekly publishing frequency from three to five times a week.
  • Relevant: By increasing blog traffic, we'll boost brand awareness and generate more leads, giving sales more opportunities to close.
  • Time-Bound: End of this month.
  • SMART Goal: By increasing our weekly publishing frequency from five posts to eight posts, our blog will see an 8% lift in traffic by the end of this month.

smart marketing objective example on blog traffic

2. Facebook Video Views Goal

  • Specific: I want to boost our average views per native video by cutting our video content mix from eight topics to our five most popular topics.
  • Measurable: Our goal is a 25% increase in views.
  • Attainable: When we cut down our video content mix on Facebook from 10 topics to our eight most popular topics, our average views per native video increased by 20%.
  • Relevant: By increasing the average views per native video on Facebook, we'll boost our social media following and brand awareness, reaching more potential customers with our video content.
  • Time-Bound: In six months.
  • SMART Goal: In six months, we'll see a 25% increase in average video views per native video on Facebook by cutting our video content mix from eight topics to our five most popular topics.

3. Email Subscription Goal

  • Specific: I want to boost the number of email blog subscribers by increasing our Facebook advertising budget on blog posts that historically acquire the most email subscribers.
  • Measurable: Our goal is a 50% increase in subscribers.
  • Attainable: Since we started using this tactic three months ago, our email blog subscriptions have increased by 40%.
  • Relevant: By increasing the number of email blog subscribers, our blog will drive more traffic, boost brand awareness, and drive more leads to our sales team.
  • Time-Bound: In three months.
  • SMART Goal: In three months, we'll see a 50% increase in the number of email blog subscribers by increasing our Facebook advertising budget on posts that historically acquire the most blog subscribers.

4. Webinar Sign-Up Goal

  • Specific: I want to increase the number of sign-ups for our Facebook Messenger webinar by promoting it through social, email, our blog, and Facebook Messenger.
  • Measurable: Our goal is a 15% increase in sign-ups.
  • Attainable: Our last Facebook Messenger webinar saw a 10% increase in sign-ups when we only promoted it through social, email, and our blog.
  • Relevant: When our webinars generate more leads, sales have more opportunities to close.
  • Time-Bound: By June 1, the day of the webinar.
  • SMART Goal: By June 1, the day of our webinar, we'll see a 15% increase in sign-ups by promoting it through social, email, our blog, and Facebook Messenger.

smart marketing goal example on webinar sign-ups

5. Landing Page Performance Goal

  • Specific: I want our landing pages to generate more leads by switching from a one-column form to a two-column form.
  • Measurable: My goal is a 30% increase in lead generation.
  • Attainable: When we A/B tested our traditional one-column form versus a two-column form on our highest-traffic landing pages, we discovered that two-column forms convert 27% better than our traditional one-column forms, at a 99% significance level.
  • Relevant: If we generate more content leads, sales can close more customers.
  • Time-Bound: One year from now.
  • SMART Goal: One year from now, our landing pages will generate 30% more leads by switching their forms from one column to two columns.

6. Link-Building Strategy Goal

  • Specific: I want to increase our website's organic traffic by developing a link-building strategy that gets other publishers to link to our website. This increases our ranking in search engine results, allowing us to generate more organic traffic.
  • Measurable: Our goal is 40 backlinks to our company homepage.
  • Attainable: According to our SEO analysis tool, there are currently 500 low-quality links directing to our homepage from elsewhere on the internet. Given the number of partnerships we currently have with other businesses, and that we generate 10 new inbound links per month without any outreach on our part, an additional 40 inbound links from a single link-building campaign is a significant but feasible target.
  • Relevant: Organic traffic is our top source of new leads, and backlinks are one of the biggest ranking factors on search engines like Google. If we build links from high-quality publications, our organic ranking increases, boosting our traffic and leads as a result.
  • Time-Bound: Four months from now.
  • SMART Goal: Over the next four months, I will build 40 additional backlinks that direct to www.ourcompany.com. To do so, I will collaborate with Ellie and Andrew from our PR department to connect with publishers and develop an effective outreach strategy.

7. Reducing Churn Rate Goal

  • Specific: I want to reduce customer churn by 5% for my company because every customer loss is a reflection of our service’s quality and perception.
  • Measurable: Contact 30 at-risk customers per week and provide customer support daily for five new customers during their onboarding process.
  • Attainable: Our product offering has just improved and we have the means to invest more into our customer support team, and could potentially have five at-risk customers upscale monthly.
  • Relevant: We can set up a customer knowledge base to track customers’ progression in the buyer’s journey and prevent churn by contacting them before they lose interest.
  • Time-Bound: In 24 weeks.
  • SMART Goal: In 24 weeks, I will reduce the churn rate by 5% for my company. To do so, we will contact 30 at-risk customers per week and provide/invest in customer support to assist five new customers during onboarding daily and track their progress through a customer knowledge base.

8. Brand Affinity Goal

  • Specific: I want to increase our podcast listener count as we are trying to establish ourselves as thought leaders in our market.
  • Measurable: A 40% increase in listeners is our goal.
  • Attainable: We can increase our current budget and level our podcaster’s cadence to have the means to hold insightful conversations for our listeners to tune into.
  • Relevant: We created a podcast and have dedicated a team to source interesting guests, sound mixing, and eye-catching thumbnails to get it started.
  • Time-Bound: In four months.
  • SMART Goal: In four months, we'll see a 40% increase in average listener count in Apple Podcasts by providing our team the budget and cadence to make insightful podcasts with quality sound mixing and eye-catching thumbnails.

9. Podcast Listener Count Goal

  • Specific: I want to boost our podcast's listener count by promoting our podcast across social channels. We will post four quotes related to new podcast episodes throughout the month on our X account, and we will post six short videos of our podcast conversations with guests on our Instagram account throughout the month.
  • Measurable: Our goal is a 20% increase in podcast listeners.
  • Attainable: Our podcast listener count increased by 5% last month when we published two short videos of our podcast conversation on Instagram.
  • Relevant: By increasing podcast listener count, we'll boost brand awareness and generate more leads, giving sales more opportunities to close.
  • Time-Bound: End of this month.
  • SMART Goal: At the end of this month, our podcast will see a 20% increase in listeners by increasing our promotions from two Instagram posts to four X posts and six Instagram posts. So, if we achieve these numbers, we can say that we have met our SMART social media goals.

10. In-Person Event Attendee Goal

  • Specific: I want to boost attendance at our upcoming in-person event by 50% by sending out three email reminders to our subscriber lists each week before the event.
  • Measurable: Our goal is a 50% increase in attendees.
  • Attainable: Our attendee number increased by 20% last year when we sent out one email reminder to our subscriber lists.
  • Relevant: By increasing attendee count, we'll increase brand loyalty by providing value to our existing customers and generate more leads.
  • Time-Bound: August 30.
  • SMART Goal: By the time of our event on August 30th, our attendee number will increase by 50% from where it's at now (250 attendees), by sending out three email reminders to our subscriber lists.

Now that you’ve seen examples of SMART goals, let’s dive into how to make your own.

How to make a SMART goal: Do’s and Don’ts

1. Use specific wording.

When writing SMART goals, keep in mind that they are “specific” in that there‘s a hard and fast destination the employee is trying to reach.

"Get better at my job" isn’t a SMART goal because it isn't specific.

Instead, I suggest you ask yourself: What are you getting better at? How much better do you want to get?

If you're a marketing professional, your job probably revolves around key performance indicators (KPIs). Therefore, you might choose a particular KPI or metric that you want to improve on — like visitors, leads, or customers.

You should also identify the team members working toward this goal, the resources they have, and their plan of action.

In practice, a specific SMART goal might say, “Clifford and Braden will increase the blog's traffic from email...” You know exactly who‘s involved and what you’re trying to improve on.

Common SMART Goal Mistake: Vagueness

While you may need to keep some goals more open-ended, you should avoid vagueness that could confuse your team later on.

For example, instead of saying, “Clifford will boost email marketing experiences,” say “Clifford will boost email marketing click rates by 10%.”

2. Include measurable goals.

SMART goals should be “measurable” in that you can track and quantify the goal‘s progress. "Increase the blog’s traffic from email," by itself, isn‘t a SMART goal because you can’t measure the increase.

Instead, ask yourself: How much email marketing traffic should you strive for?

In my experience, if you want to gauge your team's progress, you need to quantify your goals, like achieving an X-percentage increase in visitors, leads, or customers.

Let‘s build on the SMART goal we stated above. Now, our measurable SMART goal might say, "Clifford and Braden will increase the blog’s traffic from email by 25% more sessions per month... " You know what you're increasing, and by how much.

Common SMART Goal Mistake: No KPIs

This is in the same vein as avoiding vagueness. While you might need qualitative or open-ended evidence to prove your success, you should still come up with a quantifiable KPI.

For example, instead of saying, “Customer service will improve customer happiness,” say, “We want the average call satisfaction score from customers to be a seven out of ten or higher.”

3. Aim for realistically attainable goals.

An “attainable” SMART goal considers the employee's ability to achieve it. Make sure that the X-percentage increase is rooted in reality.

If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, rather than a lofty 25%.

I think it‘s crucial to base your goals on your own analytics, not industry benchmarks, or else you might bite off more than you can chew.

So, let’s add some “attainability” to the SMART goal we created earlier in this blog post: “Clifford and Braden will increase the blog's traffic from email by 8-10% more sessions per month... ” This way, you're not setting yourself up to fail.

Common SMART Goal Mistake: Unattainable Goals

Yes. You should always aim to improve. But reaching for completely unattainable goals may knock you off course and make it harder to track progress.

Rather than saying, “We want to make 10,000% of what we made in 2022,” consider something more attainable, like, “We want to increase sales by 150% this year,” or “We have a quarterly goal to reach a 20% year-over-year sales increase.”

4. Pick relevant goals that relate to your business.

SMART goals that are “relevant” relate to your company‘s overall business goals and account for current trends in your industry.

For instance, will growing your traffic from email lead to more revenue?

And, is it actually possible for you to significantly boost your blog’s email traffic, given your current email marketing campaigns?

If you're aware of these factors, you’re more likely to set goals that benefit your company — not just you or your department.

So, what does that do to our SMART goal? It might encourage you to adjust the metric you‘re using to track the goal’s progress.

For example, maybe your business has historically relied on organic traffic to generate leads and revenue, and research suggests you can generate more qualified leads this way.

Our SMART goal might instead say, “Clifford and Braden will increase the blog's organic traffic by 8-10% more sessions per month.” This way, your traffic increase is aligned with the business's revenue stream.

Common SMART Goal Mistake: Losing Sight of the Company

When your company is doing well, I know it can be easy to say you want to pivot or grow in another direction. While companies can successfully do this, you don't want your team to lose sight of how the core of your business works.

Rather than saying, “We want to start a new B2B business on top of our B2C business,” say something like, “We want to continue increasing B2C sales while researching the impact our products could have on the B2B space in the next year.”

5. Make goals time-bound by including a timeframe and deadline information.

A “time-bound” SMART goal keeps you on schedule.

Improving on a goal is great, but not if it takes too long. Attaching deadlines to your goals puts a healthy dose of pressure on your team to accomplish them.

I’ve found this helps me make consistent and significant progress in the long term.

For example, which would you prefer: increasing organic traffic by 5% every month, leading to a 30-35% increase in half a year? Or trying to increase traffic by 15% with no deadline and achieving that goal in the same timeframe?

If you picked the former, you're right.

So, what does our SMART goal look like once we bind it to a timeframe?

“Over the next three months, Clifford and Braden will work to increase the blog's organic traffic by 8-10%, reaching a total of 50,000 organic sessions by the end of August.”

As Frederik Binow, CEO at Walor, says, achieving goals is most effective when you set ambitious deadlines for yourself and your team. Without deadlines, tasks often lack specificity, leading to a decrease in motivation and urgency.

Deadlines serve as a motivating force and push individuals to overcome personal barriers through teamwork and determination.

And by consistently raising the bar, we foster a mindset where more goals seem attainable. In short, deadlines drive action and personal growth.

Common SMART Goal Mistake: No Time Frame

Having no timeframe or a really broad span of time noted in your goal will cause the effort to get reprioritized or make it hard for you to see if your team is on track.

Rather than saying, “This year, we want to launch a major campaign,” say, “In quarter one, we will focus on campaign production in order to launch the campaign in quarter two.”

Make Your SMART Goals SMART-er

Now that you know what a SMART goal is, why it‘s important, and the framework to create one, it’s time to put that information into practice.

Whether you‘re setting goals for a personal achievement or as part of hitting important marketing milestones, it’s good to start with what you want to achieve and then reverse-engineer it into a concrete SMART goal.

What I consider very important about setting goals is not to push yourself too hard. Don’t set limits beyond your capabilities.

Yes, we want to step out of our comfort zones, but that doesn’t mean we should destroy ourselves mentally and physically.

And worst of all, if you don’t achieve that goal in the end, it will eat you up inside.

This happened to me, and that’s why I’m trying to explain it to everyone now. Set your goals step by step. Don’t look for shortcuts. It doesn’t work that way.

Step by step. Realistic goals. Smart expectations. And, if things don’t go as planned, see it as a chance to learn from your mistakes.

Editor's note: This post was originally published in December 2019 and has been updated for comprehensiveness.

How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]

Featured Imgs 23

I remember the first time I was asked by a client to create an infographic to support an article I was about to write.

→ Download Now: 15 Free Infographic Templates

I was new to content writing at the time and was not yet familiar with using graphics tools to create visuals, so I scoured the internet, where I found different tips from different authors. I eventually created the infographic, but it took me three days and multiple headaches to get it done.

But now I know that creating infographics doesn't have to take a lot of time, effort, and skill. There are a plethora of affordable and user-friendly tools that make it easier to create impactful graphics, especially if you’re working with a budget or are not very tech-savvy.

That, combined with the importance of visual content in marketing today, means that even if it’s overwhelming, you shouldn’t throw in the towel just yet.

In this article, you’ll learn different ways to create an infographic in under an hour.

Table of Contents

Creating an Infographic

Research from DemandSage shows that readers retain 65% of information when it's paired with a relevant infographic.

And, Venngage’s 2023 survey revealed that 43% of marketers found original graphics, like infographics and illustrations, to be the best-performing type of visual content.

Knowing how effective infographics are at helping readers digest your writing and understand the importance of a product, HubSpot created some Free Infographic Templates in PowerPoint, which makes it easy to create high-quality, professional infographics in no time.

Creating an infographic template from hubspot

With these templates, you can add your own content to premade outlines in a cinch. And if you need a helping hand, I’ll show you how to personalize your infographic in PowerPoint (and other tools).

If you prefer watching, this video shows the process of creating an infographic step-by-step:

1. Choose your desired infographic template.

First, choose an infographic template appropriate for representing your data.

The important thing is to choose a template that specifically works for the type of data set/content you want to present.

As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose the template that will best help you communicate your data.

HubSpot 15 free infographic templates resource

Download for Free

Choosing a template before creating a goal for your infographic can speed up your infographic creation process.

I find it can help you visualize how you will organize and present your data. This can help you narrow your focus before you get into designing your infographic.

Infographic templates also have premade sections or modules to help you structure your content. This makes it easy to understand how your information will fit within each section to give your infographic a logical flow.

Starting with a template can also spark creative ideas for your infographic and inspire original ways to tell your visual story.

Other important qualities I recommend considering as you choose a template include:

  • Whether your infographic is using quantitative, qualitative, or categorical data.
  • How complex your data set is.
  • Whether the infographic design elements align with your brand.
  • Accessibility, including readability for all audiences.

Some of your template options in the offer linked above include a timeline, flowchart, side-by-side comparison, and a data-driven infographic.

Pro tip: Choose a template that offers a range of layout options for different types of information. A template with diverse layouts can help you create more visually engaging and informative infographics.

Types of Infographics

If, like me when I was a new content writer, you’re not familiar with infographics, you might be wondering if there are different kinds of infographics.

So, I’ve compiled a list of some of the most common so you can choose an infographic template that suits the story you want your data to tell.

Side-By-Side Comparison Infographic

This infographic design can help prove the advantage of one concept over another. Or, you can simply explain the differences between two competing entities.

How to make an infographic example: Side-By-Side Comparison Infographic, HubSpot

Download this Template

Use this type of infographic for: Showing the head-to-head differences between two options or ideas.

Flowchart Infographic

This design is perfect for presenting a new workflow for your organization, how a linear or cyclical process works across your industry, or walking people through a decision.

I love seeing these types of flowcharts when brands have a humorous take on something. They also ramp up the fun factor with a playful way to show how one conclusion is completely obvious.

Creating an infographic example: Flowchart Infographic, HubSpot

Download this Template

Use this type of infographic for: Highlighting a decision tree or process.

Pro tip: If your brand is playful, your conclusions could be “Yes” and “Yes, but in red.”

Timeline Infographic

This design can tell a chronological story. This is great for showing the history of a business, industry, product, or concept.

How to make an infographic example: Timeline Infographic, HubSpot

Download this Template

Use this type of infographic for: Sharing a timeline to illustrate a journey from where you were to where you are now.

Graph-Based Infographic

This design is perfect if you’re publishing a high volume of data and statistical information, making it a good fit for expert-level audiences.

I love looking at these because they make it easy to review data and see how different categories or responses compare.

Creating an infographic example: Graph-Based Infographic, HubSpot

Download this Template

Use this type of infographic for: Simplifying or comparing massive amounts of data.

Image-Heavy Infographic

This design caters to content creators who are trying to reveal trends and information from shapes, designs, or photography — rather than just numbers and figures.

They usually fall on the complex side of things, but these infographics are worth the effort. You can compare and contrast multiple types of information in one image.

How to make an infographic example: Image-Heavy Infographic, Information is Beautiful

Image Source

Use this type of infographic for: Displaying a variety of information sources and categories to paint a comprehensive picture.

A word of caution: Be sure to consider where people will interact with your infographic so you can determine if it’s an appropriate size and sufficiently readable on different types of devices. Something like this image may work better in print than online.

2. Decide on a goal for your infographic.

Once you have the template you want to use, it’s time to get into the details. Without a clear goal, your infographic may include too much information or fail to convey your message.

Your goal should include the purpose of your infographic. Do you want to educate, persuade, inform, or inspire your audience?

An infographic can help you:

  • Quickly summarize complex topics.
  • Simplify complicated processes.
  • Highlight research or survey results.
  • Condense long-form content, like blog posts or case studies.
  • Analyze and compare different products or concepts.
  • Boost awareness about a topic.

And an infographic is for more than just presenting information. So, your goal should also include a desired action or response you want to elicit from your audience.

Do you want them to sign up for a newsletter, visit a website, or take another desired action?

Critically thinking about goals for your infographic helps you align each infographic with larger marketing targets.

3. Identify the audience for your infographic.

One of the most important parts of creating an infographic is defining your audience.

Image Source

Infographics don’t sell themselves on design alone.

They’re ultimately about communication. You need to deliver “info” that’s just as compelling as the “graphic,” and to do that, you need to know the audience your infographic intends to reach.

According to Harvard Business Review, five possible audiences can change how you choose and visualize your data: novice, generalist, managerial, expert, and executive.

Start by comparing your infographic’s ideal reader with one of these five audiences — which one applies to your reader?

Another way to look at this is that by identifying your audience, you can determine how advanced your information should be. For example:

  • A novice audience might need data that has a more obvious meaning.
  • A generalist may want to see how the information ties into the big picture.
  • A managerial audience might need to see how different groups or actions affect one another.
  • An expert might be more interested in getting into the weeds of your numbers and posing theories around them.
  • An executive has more in common with a novice audience in that they only have time for the simplest or most critical information and the impact it’ll have on the business.

In my experience, the audience is the most important part of communicating your data and information. So, once you identify who you want to see your infographic, dig deeper into that persona.

You should understand what interests that audience, what motivates them, and what specific information they need.

Then, think about how and where they’ll see your infographic. Will it be on a website, shared on social media, or presented at a conference? Then, I like to look at the potential ways to leverage the heck out of my content.

To that end, I recommend that you take time to consider how you might repurpose your infographic with your different channels in mind.

The bottom line here? The platform and situation should influence the design and format of your infographic. Keeping these details in mind will make your infographic stand out and make an impact.

Pro tip: Take audience awareness a step further by conducting research or gathering feedback from your target audience. These details make it easier to tailor your infographic to their specific needs.

4. Collect your content and relevant data.

Creating an infographic that is effective means collecting the data.">

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Using the audience you’ve chosen above, your next step is to organize all the content and data you’ll use in the infographic. You can either collect third-party data or use your own original data.

Choose your data.

For your data to be compelling, you must provide proper context. So, when collecting your data, make sure you have an idea about the story you want to tell. Data for the sake of data won’t add value to your infographic at all.

Choose data that’s interesting and gives a good understanding of the topic. You can compare numbers or look at trends over time to tell a story with your data.

I always like to look at abnormalities and see what might have caused them.

For example, a spike in website traffic from one month to the next doesn’t mean much — until, say, you reveal that traffic was on a steady decline over the previous three months.

Suddenly, you have a story of how you were able to reverse a downward trend.

Organize your data.

Creating an infographic means organizing your data in a way that makes sense to your audience.

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Make sure to organize your data in a way that makes sense so your audience can understand the story without having to work too hard.

To do this, spend some time thinking about what data points are most important and create a structure that emphasizes that data.

One of my favorite strategies is starting with a quick outline of your data story. Then, I match data points with each relevant section of the outline.

Cite your sources.

Most importantly of all, if you use third-party data, be sure you properly cite your sources — just like you would in any other good piece of content.

Beyond that, try to keep your infographic uncluttered by a ton of different source URLs. A great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site.

You can also list the individual stats used in your infographic and their sources on a landing page. But if you do, don’t forget to link your landing page to an offer that includes your free infographic.

With these tips, your infographic will look clean and professional, and people will be able to access the sources no matter where the infographic gets shared or embedded. It may even drive visitors back to your site.

Pro tip: Think about different types of charts and graphs to present your data. Look for chances to turn complex statistics or concepts into easy-to-understand visualizations.

5. Download your template to PowerPoint.

For the sake of time (remember, our mission is to create an infographic in under an hour), I’m going to create an infographic with PowerPoint.

This is the easiest tool to use because it’s widely accessible software that’s already on most computers, so you can work on your infographic even without an internet connection.

The user interface is also familiar and user-friendly, making it easy for beginners.

This example is based on steps and best practices from our guide, How to Create Effective Inbound Marketing Campaigns.

I’ve picked the “World’s Greatest Timeline” infographic template from our collection of infographic templates.

This template is best suited for my data set since it will allow me to outline each step of the campaign creation process in chronological order.

creating an infographic, world’s greatest timeline infographic template example

If you’re ready to get started, just open the infographic template in PowerPoint.

This will create a new presentation based on the selected template. Then, you can start customizing.

6. Customize your infographic.

This is the most time-consuming part — plugging in the content you already have. With the right template, this step will go fast. All you need to do is replace the placeholder text and graphics with your own information.

Come up with a catchy title, plug in your data/content, and adjust your font sizes and formatting. Feel free to switch up the graphics and colors, too, so they’re relevant to your brand and the data you’re providing.

To customize the look of the infographic even more, you might add or change the colors or font styles to your liking.

Take a peek at the example below to see how I changed the text and updated the font colors to match HubSpot’s branding:

how to make an infographic, running an inbound marketing campaign infographic example

Remember, the template is just a starting point, and you can customize it however you want, using PowerPoint’s tools to create different types of visuals to support your data.

(Want a cheat sheet on how to use PowerPoint’s tools? Download our free infographic templates.)

As you adapt the template, focus on making sure the visuals are readable, make sense in the order they’re shared, and support and enhance your data.

Pro tip: I recommend using consistent visual cues such as icons, color schemes, or illustrations to create a consistent visual language for your infographic and reinforce your brand. What’s more, if you plan to use infographics on a regular basis, consider creating a style guide for your infographics.

7. Include a footer with your sources and logo.

Finally, include a link to your source (mine is here) and the company logo. This way, people will recognize your content if it gets shared on social media or embedded on other websites.

After all, one of the main benefits of creating infographics is their shareability. These details will also make your infographic feel more credible and authentic.

creating an infographic, header and footer example

Pro tip: Contributor details or acknowledgments can also boost the trustworthiness of your infographic.

8. Promote and publish your infographic.

The only thing left to do is to publish and promote your awesome new infographic. A few recommendations for promotion:

Publish your infographic on your blog.

Publishing an infographic on your blog improves the visual appeal of your content and gives your audience a tool to understand complex or new concepts.

But that’s not all. It can also give your SEO and user engagement a boost. (And, don’t forget to include your list of sources!)

Add a Pinterest button.

Want to go viral? Making it easy for people on your site to “pin” can give you added exposure. And if you’re going this route, don’t forget to add a caption for Pinterest sharing to help draw interest and boost engagement.

creating an infographic, running an inbound marketing campaign infographic made in under an hour

Create and add an embed code.

The easier you make it for people to share your infographic, the more likely you are to get those shares. Check out how I did it below.

Share This Image On Your Site

<p><strong>Please include attribution to blog.hubspot.com with this graphic.</strong><br /><br /><a rel=“noopener” target=“_blank” href=‘https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates’><img src=‘https://blog.hubspot.com/hs-fs/hubfs/free_infographic_template_custom-1.png?t=1519094621186&width=1138&height=3412&name=free_infographic_template_custom-1.png’ alt=‘free_infographic_template_custom-1’ width=‘660px’ border=‘0’ /></a></p>

With the infographic complete and published, that’s a wrap. It won’t take you long to create some impressive infographics of your own once you get started — but before you begin, I’ve got some tools to make the creative process even smoother.

How to Make an Infographic for Free

Now, you may be wondering how much making an infographic will cost.

The good news is you can make engaging and effective infographics for free with many tools on the market.

Here are some of my favorites, and I’ll be testing one of them to show you how easy the process is.

1. Canva

creating an infographic, free infographic templates: Canva template

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Canva is a design platform that can help you create a variety of media like presentations, blog graphics, and posters in addition to infographics. It’s easy to get started using one of their templates.

The tool works by simply dragging and dropping the elements that you’d like to use into place. Once you’re satisfied with your graphic, you can easily download it in a variety of formats to share with your team.

What I like: Since I discovered Canva a couple of years ago, I’ve been obsessed with it. I love how easy it is to use and how much Canva is doing to stay ahead of the curve with new capabilities and tools that, in turn, make it easy for creators to develop trendy visual content.

2. HubSpot

creating an infographic, free infographic templates: HubSpot

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As I showcased earlier, HubSpot’s free, customizable infographic templates make it easy to quickly create new visuals for your project. Simply download the template and open it in PowerPoint.

From there, you can replace text by typing into the template and change the colors to suit your brand’s palette. Our offer comes with step-by-step directions to ensure a hiccup-free experience.

Branding and color schemes are crucial in creating a memorable and cohesive visual identity for organizations. They help establish brand recognition, build trust, and communicate the desired message to customers.

HubSpot’s color palette generator is a tool that allows you to select a primary color. It then automatically generates a complementary palette, ensuring consistency and professionalism in branding across various marketing channels.

What I like: Well, I may be biased, but our templates are pretty great. They give people with limited design know-how and less time the ability to create impactful graphics that wow their colleagues and clients.

3. Piktochart

creating an infographic, free infographic templates: Piktochart

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Piktochart is a free online tool to help you create infographics with zero design experience required. Where Piktochart shines is its many offerings to help visualize data.

The free version gives you access to pie charts, maps, bar charts, and pictographs to display data in a variety of formats.

Users have the option to upload a CSV, Google Sheet, or Excel file into the graph maker. They can also copy/paste data into the template. The brand stands by its user-friendliness, aiming to help novices create infographics in 30 minutes or less.

Piktochart makes creating an infographic easy with built-in methods for importing data.

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What I like: Piktochart offers a ton of different designs and styles and has an easy learning curve. I’ve found that creating professional-looking infographics is as easy as choosing a style and updating it.

Plus, with built-in chart-making capabilities, it takes my numbers and turns them into graphics that make sense with little to no manipulation on my part.

4. Snappa

how to make an infographic, free infographic templates: Snappa

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Snappa’s infographic maker pushes the limits of creating media on the fly — claiming users can make infographics in just five minutes.

Snappa offers a variety of ready-made templates and an easy drag-and-drop builder to help users quickly create the content they need.

Users have the option to add and take away graphics, text, and stock images to customize their creations. Once completed, the finished product can be easily downloaded for use.

Snappa also makes it easy to repurpose the infographics you’ve made by offering several formats for social sharing.

What I like: Snappa has (dare I say) a “Snappy” how-to video demonstrating how to repurpose their templates into something that fits your brand. Their templates are fresh and easy to use.

5. Venngage

how to make an infographic, free infographic templates: Venngage

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Similar to others on this list, Venngage uses a drag-and-drop editor and infographics maker to help users create infographics without any design experience.

Start with a template, then customize colors, text, and shapes as you see fit.

Venngage also has a robust stock photo library, with an impressive 40,000 icons and images available for use, plus another 3 million from Pixabay.

The only drawback is that the collaboration features and brand kit are only available with paid tiers.

What I like: When you first sign up, Venngage asks a few questions about how you plan to use its designs and tailors the page based on your preferences, making it easy to quickly find an infographic template to customize.

6. Visme

how to make an infographic, free infographic templates: Visme

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Visme helps users make graphics in three easy steps: choose a template, upload or input your data, and customize.

If you prefer to start a graphic from scratch, there is also an option to swap specific portions of your infographic using blocks instead of using a full template.

Once finished, users can opt to share their project with a link or download the infographic in a variety of formats. While the basic version of Visme is free, you’ll need to opt for a paid tier for access to the brand kit feature.

What I like: In addition to Visme’s templates, I love that they have design blocks you can use to quickly assemble your infographic, which makes it easy to pick and choose parts of a template that work for you and adapt other areas.

What’s more, if you plug in your website, it can extract your logo, fonts, and brand colors and start adapting templates to fit your brand.

Testing It Out

I’ve already shown how to use HubSpot’s free infographic templates to create your own infographics. But if you’d like to try out other free tools like the ones listed above, I’ll be testing Canva to show you how it works (the process is similar with the other tools).

The infographic I’ll create is one that explains how to create an infographic in no time (see what I did there?). Let’s proceed.

1. Create an account on Canva.

I already have a Canva account, so all I have to do is navigate to canva.com and start the process of creating the infographic. But if you don’t have an account yet, go ahead and sign up.

2. Choose a blank infographic canvas.

Once you’re done creating your account, your Canva dashboard will look like the image below.

create new infographic canvas

The next thing I do is click on Create a design and type “Infographic” into the search field, which results in a list of pre-built infographic options.

I choose the regular infographic canvas, which is the first option (it’s the one you’ll usually use, unless you want to create something more specific, like a resume or a video).

3. Choose an infographic template.

After clicking on Infographic, here’s what my screen looks like:

creating an infographic, blank infographic canvas on canva

There’s a blank rectangular canvas on which I can design my infographic on the right, and on the left, there are tons of free infographic templates I can choose from to create the infographic.

After browsing through the available options, I settle on a timeline infographic design as it will help me clearly outline the steps to take. Once I click on the design, it replaces the blank canvas like so:

choose your infographic template

4. Customize the design.

Now, I can start replacing the text and changing elements in the infographic to suit my needs.

After customizing it, here’s what it looks like:

customize the design of the infographic template

5. Download the infographic.

Finally, I give the infographic a name, How to create an infographic, and click the Share button on the top-right corner of my screen.

In the dropdown menu that pops up, I click Download, like so:

creating an infographic, download your infographic

Canva suggests that I download the infographic as a PDF document. If I want to go that route, I’d just click the purple Download button, and that’s it.

But I’d rather download it as a PNG image, so I click the dropdown arrow on the File type field and choose PNG. Then tap the purple Download button and, voila — my infographic’s ready.

If you’d like to create more complex infographics that include elements like charts (pie charts, bar charts, bubble charts, stacked charts, line charts, donut charts), progress bars (radial progress bars, progress rings), pictograms, maps, and hierarchies, Canva allows you to do that with templates like this:

creating an infographic with canva and adding charts/graphs

Tips for Creating a Great Infographic

Are you ready to get started on creating your own infographic? Here are some guidelines to keep in mind as you proceed.

1. The information you communicate matters more than its design.

You can make the most visually appealing infographic of the year, but if it doesn’t clearly communicate a purpose or message, then what’s the point?

Not to say that the infographic’s design is unimportant, but the information available on it should always be the priority.

A good infographic tells the audience what they need to know and adds more depth or dimension when coupled with a good design.

So when I develop content for infographics, I start with that exactly — the content — and ask three questions:

  • Why am I creating this infographic?
  • What do I want the person looking at it to walk away knowing?
  • What is the minimum amount of information that they need to get the story?

2. Know who you’re making the infographic for.

I realize I’ve already touched on the different types of audiences you write for, but it’s such an integral part of content creation that I wanted to reiterate it once more.

Regardless of what type of content you’re creating, it’s important to know your audience. This is true for copy, content, audio, video, and images.

That’s why before I start writing or creating anything, I spend some time thinking about the audience profile:

  • Who are they?
  • What do they already know?
  • What do they want to know or do?
  • How will this piece of content help them along the way?

Armed with that, it’s much easier to create content that appeals to your audience.

3. Avoid adding clutter to your infographic.

It’s easy to get carried away with icons, graphics, and word art. Trust me. I know — been there, done that, got the t-shirt. But, here’s the thing: If it’s distracting your reader, then it defeats the purpose of the infographic in the first place.

So, how do you keep it simple?

To keep my infographics looking clear and skimmable, I keep the reader in mind. They shouldn’t have to think too hard to find the information they need. Your infographic can also point to an “aha!” moment.

Truthfully, infographics aren’t always something you throw into your content. Once I see the infographic in a designed format, I often pare down the information to simplify it even further.

And, if I’m not sure if it’s simple enough or has the right information, I find that stepping away from the design for a bit can give me the clarity I need. When in doubt, I ask a trusted friend to take a look and share their perspective.

4. Ensure the visuals add value to your data.

Echoing my last point, the visuals that do make it to your infographic should be there to add value to the data beside it — this is the concept behind information design.

Whether you’re using graphs, diagrams, icons, or real-life imagery, I always remind clients that the goal is to take the key messages and provide enough context to tell the story.

This is especially true when you’re using numerical values. This way there’s an emotional element behind the messaging, not just bolding percentages.

5. Test for readability and user experience.

Web accessibility is becoming an increasingly important conversation, so it’s something that every design should take into consideration.

So, before you share your infographic, make sure it’s legible and accessible to a wide range of users. Test the font size, color contrast, and readability on different screens and devices.

I always keep in mind that a huge amount of people are looking at content on their mobile devices, which means it’s important to make sure the information is as clear on a small screen as on a large desktop monitor.

To that end, also make sure you’re considering any usability factors like navigation and calls-to-action.

Share Your Professional Infographic Today

This whole thing took me under an hour to put together — much less time (not to mention more professional looking) than it would’ve taken if I’d started from scratch.

Plus, it’s less expensive than hiring a designer and using the resources you might want to save for larger campaigns.

With these tools in hand, you’ll be able to start churning out professional and informative infographics, too!

Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

25+ Best Magazine Fonts for Stylish Titles & Cover Designs

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Typography design is a fine balance of aesthetics and readability, and fonts play a crucial role in achieving that harmony. From sleek and modern typefaces to elegant serif fonts, the right typography can add character and distinction to your content.

In this post, we’ve gathered the best magazine fonts that will help you craft stunning, professional layouts that stand out on any print or digital platform. You’ll find fonts that excel in different aspects of magazine design, from bold and striking display fonts for headlines to clean and sophisticated fonts for body text.

Whether you’re working on a lifestyle magazine, fashion editorial, or business publication, these fonts offer the versatility and style you need to create polished, eye-catching designs.

Magazine – Elegant Serif Font

Magazine - Elegant Serif Font

This is an upscale and chic type font that adds sophistication to any branding and logo design. This multifaceted font is ideal for a variety of uses, like social media posts, packaging, photography, and invitations. Its high-level legibility ensures seamless integration across projects.

Vaqoeng – Modern Magazine Font

Vaqoeng - Modern Magazine Font

Vaqoeng offers a modern magazine and logo font that exudes elegance and authenticity. Provided in both OTF and TTF files, this distinct display font can be used to craft attractive titles for posters, book covers, magazines, and more. Vaqoeng is set to redefine your design aesthetics with its contemporary appeal and charming simplicity.

Display Magazine – Modern Title Font

Display Magazine - Modern Title Font

Brighten your creative projects with the Display Magazine font. This versatile font is perfect for both digital platforms and prints, ideal for anything from social media posts to personal projects. Similar to a Vogue magazine font, it lends a touch of sophistication to posters and branding. The set includes OTF, WOFF, and TTF files.

Biomorph – Magazine Font

Biomorph - Magazine Font

Biomorph is a versatile, newly-released sans font family, perfect for all your design needs. Ideal for branding, publishing, titles, books, and websites, Biomorph comes in a range of weights including thin, extra light, light, regular, medium, semibold, and bold. Its variety and sleek design give you the freedom to design just the way you want.

Stinker – Modern Magazine Font

Stinker - Modern Magazine Font

Stinker is an excellent choice for projects requiring a touch of elegance and style. Ideal for crafting striking logos, impressive magazine headers, or chic quotes, it offers a wealth of features including a variety of formats (TTF, OTF & WOFF), both uppercase and lowercase letters, ligatures, numerals, and punctuations, as well as regular and italic versions.

Daily Magazine – Serif Display Font

Daily Magazine - Serif Display Font

Discover our newest typography offering, Daily Magazine Serif Display Font. A sophisticated and modern choice for a multitude of creative projects, this font offers a versatile range of uses from logos to book covers and fashion branding. The design delicately balances both masculine and feminine tones making it a well-rounded choice.

The Real Magazine – Stylish Title Font

The Real Magazine - Stylish Title Font

The Real Magazine is a unique, dry-brushed marker font perfect for various applications. Use it to add flair to logos, packaging, t-shirts, posters, book covers, hipster designs, and greeting cards. It’s also ideal for any project requiring brush lettering. This stylish title font makes every creation stand out.

Aloha Magazine – Logo & Title font

Aloha Magazine - Logo & Title font

The Aloha Magazine logo and title font is a uniquely playful sans serif family boasting nine weights. Perfect for various design projects, it provides seamless typographic harmony, enhancing logos, branding, social media posts, advertisements, or product designs. The package includes Aloha Magazine .otf, .ttf, and .woff files.

Yoshida – Stylish Magazine Font

Yoshida - Stylish Magazine Font

Yoshida is an elegant, stylish magazine font that provides a distinguished look to your editorial content. Primarily intended for magazines or tabloids, it adds a classic yet fresh appeal to extended paragraphs. This font will significantly enhance readability and aesthetic appeal in your print or online publication.

CS Arthemis – Magazine Blackletter Font

CS Arthemis - Magazine Blackletter Font

CS Arthemis – Magazine Blackletter Font is a stunning blend of gothic charm and historical elegance. This Medieval display serif font features intricate design details, making it the perfect choice for projects requiring a combination of tradition, authority, and classic appeal. Ideal for luxury branding, formal invitations, and themed designs, CS Arthemis ensures your creations have a distinctive, timeless aesthetic.

Dickson – Geometric Magazine Fonts

Check out Dickson, a versatile sans font with a slim and bold style. Spanning 10 font styles, Dickson boasts of 10 straight-weight variations, perfect for any type of brand, logo, magazine, or movie. Its outlined copy ensures a modern feel to your projects while also offering multilingual support for languages including French, German, Spanish, and more for global accessibility.

Fancyou – Sharp Serif Magazine Font

Fancyou - Sharp Serif Magazine Font

Fancyou font elegantly merges vintage charm with contemporary dimensions. Its distinguishing feature lies in its sharp, stylish serifs, which are ideal for modern vintage designs. Available in eight diverse styles, this open-type format font is versatile enough for logos, websites, business cards, or branding initiatives.

Bolognia – Classic Serif Magazine Font

Bolognia - Classic Serif Magazine Font

The Bolognia is a sophisticated serif typeface, drawing inspiration from both classic and contemporary design elements. With a tall x-height, modern proportions, and contrasting strokes, Bolognia stands out in all the right ways. Versatile across six weights, it’s perfect for editorial content and headline creation that demands clarity and impact.

Merauq – Creative Magazine Font

Merauq - Creative Magazine Font

Merauq is a creative magazine font that provides strikingly harmonious typography across varied design projects. Available in 5 weights, it’s ideal for use in logos, branding, social media posts, advertisements, and product designs. The asset includes Meraq otf, ttf, and woff files, offering a great foundation for diverse and captivating designs.

RNS Miles – Trendy Magazine Font

RNS Miles - Trendy Magazine Font

RNS Miles is a versatile, modern magazine font family, featuring geometric and open forms for a harmonious, low-contrast look. It’s ideally suited for headlines and titles, with seven weights and matching italics. Extended OpenType features, like alternate glyphs and fractions, add to its utility.

Mouzambik – Narrow Magazine Font

Mouzambik - Narrow Magazine Font

Meet Mouzambik, a condensed sans-serif magazine font with a unique and intricate personality, designed to make your projects stand out. Available in regular, Inktrap, and Smooth styles, each with italics, it’s perfect for anything from headlines and branding to websites and posters. It shines in all sizes and includes an array of ligatures, alternates, and features.

Certia – Magazine Font

Certia - Magazine Font

Certia is a masterfully designed sans-serif font family boasting a blend of elegance and functionality. It includes 16 fonts, providing extensive language support for global communication needs. Ideal for editorial endeavors, branding projects, or digital interfaces, Certia maintains a consistent, readable form while exuding sophistication, closely aligning with varied design settings.

Etnier – Modern Display Magazine Font

Etnier - Modern Display Magazine Font

Etnier is a captivating modern display font perfect for magazine layouts. This sans-serif typeface offers a striking, squared appearance for superior readability. With a dynamic range of widths, italics, and a bold, robust quality, Etnier is excellent for UI, UX designs. Included in the package are 14 versatile styles available in OTF, TTF, WOFF formats.

Vangeda – Modern Serif Magazine Font

Vangeda - Modern Serif Magazine Font

The Vangeda is a modern and elegant serif font that comes in two styles: regular and italic. It has alternate and ligature glyph variations and supports multilingual input. Perfect for various design projects including logos, branding, advertising, and more, it adds a touch of sophistication to your work. Useful for both print and digital mediums, the Vangeda font is an asset to any designer.

Ricordo – Magazine Font

Ricordo - Magazine Font

Ricordo, a next-generation Magazine Font, is meticulously crafted for optimal engagement. This typeface has the flexibility to be used across all corporate tasks and a multitude of projects, from logos and headlines to digital ads. With nine weights and multiple file formats, including TTF, OTF, WOFF, and EOT.

Salmond – Clean Magazine Font

Salmond - Clean Magazine Font

Salmond is a clean, geometric, modern sans serif magazine font. With its tightly packed lettering and minimalist allure, it’s perfect for creating striking titles, brand logos, and impactful editorial work. Salmond offers six weight options, including Light, Regular, News, Medium, Semibold, and Bold.

Clover – Bold Magazine Font

Clover - Bold Magazine Font

A derivative of the Olive Typeface Family, the Clover display font is a distinctive, modern, and elegant asset delivering a bold magazine font ideal for Time Magazine-style title designs. It’s crafted with 16 versatile styles and comes in various formats like TTF, OTF, WOFF. Its strong capitals, smooth lowercase, and quirky warmth make it perfect for branding, headlines, or text overlays.

Free Magazine Fonts

Moderniz – Free Magazine Font

A beautiful, elegant display font for crafting attractive cover designs for magazine concepts. This free font comes with a stylishly bold letter design that will fit perfectly for bold magazines. It’s free to use with personal projects.

Risbeg – Free Magazine Font

Risbeg is another great free font you can use to craft magazine-style titles and headings for your design projects. This font has a professional-looking serif letter design. And it’s free to use with your personal projects.

Angrela Display – Free Magazine Font

This font is ideal for designing elegant magazine-like typography. The font comes with serif letters featuring beautiful curves and swashes. It’s free to use with personal projects.

Free Classic Magazine Font

You can download this font for free to craft stylish magazine-style titles with a classic feel. The font features a professional and minimalist design that will create a bold look for your typography. It’s free for personal use only.

Keryla – Free Magazine Font

A creative and unique font that comes with an elegant aesthetic. This font features a serif letter design with curves and serifs. The font is ideal for a modern magazine look. It’s free to use with personal projects.