We often confuse the User Experience (UX) with the User Interface (UI), which is associated only with the most visual part of a web or application.
In this article, we will briefly clarify what user experience refers to, and we will discuss the experience of my colleagues and myself providing solutions and improvements in this aspect of our application. We will also see how this has a direct impact on what is known as the Conversion Funnel. In short, we will understand how we can add value to our users, so we can get a better experience using our application and also, incidentally, end up improving our e-commerce sales.