The central requirement for a successful CRM/ERP undertaking is the quality of the stored data. Data like the customer’s contact details are pivotal in any CRM system. In this blog, we will shed some light on the data quality in CRM, its importance, and how you can ensure that the data is worth your time and effort.
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CRM Data Quality
Data quality is often understood to be just data accuracy. However, it’s more about the value it adds to your CRM goals. After making all the effort to enter the data, it’s pointless if the data is not making a difference to your business. Bad data makes it impossible to come up with meaningful data analysis, eventually forcing your CRM plans down the drain.