Recently, concern has been aired around just what kind of information devices such as Amazon’s Alexa is consuming as it sits quietly in our homes. While various people have voiced concern about such a possibility, recent research from Penn State suggests that consumers are pretty relaxed by it all.
The research finds that people are generally more willing to trust machines with private information than we are human beings. The authors believe that the ‘machine heuristic’ imbues people with greater trust in technology than humans, as people are capable of dishonesty and fraud.