In today's digital economy, it is generally understood that businesses must become data-driven enterprises to improve business performance, create sustainable value for consumers, build and run more innovative and efficient businesses to deliver unprecedented levels of performance to remain competitive.
But How Exactly Does a Business Become Data-Driven Enterprise?
According to the McKinsey Global Institute report, data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain those customers, and 19 times more likely to gain in profitability.