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Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it.

“[Expletive] logo generators? We're doomed,” were his exact words.

I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out. And I stand by that, so hopefully, that gave him more faith in humanity and our friendship.

That said, I wanted to ask my friend for his perspective on AI in graphic design. So, here are some of Michael’s thoughts mixed in with my findings from other sources.

After reading, if you're curious about integrating AI into your own workflow, check out our various HubSpot AI tools to see if any can help with your next big campaign. 

AI Graphic Design: What is it?

AI graphic design is exactly as it sounds. It's the use of artificial intelligence to generate graphics such as infographics, ads, logos, and other forms of visual art.

The logos I created in my previous post via AI generators are examples of AI graphic designs.

How will AI affect graphic design?

According to Randall, many graphic designers already see AI's negative impacts on the industry and fear it could cause more future problems for artists and designers.

“Designers are getting pretty stressed,” he says. “Since the pandemic, there has been a shift. Many freelancers and independent business owners have lost work in a way you would expect because of the pandemic, but then AI started to really explode.”

Randall says AI is seen as more accessible or cheaper to business owners than hiring an actual graphic designer.

“Creating a brand identity for less than $5 is something most people would jump at compared to hiring a professional for hundreds of dollars—and the latter price is justified because graphic design is labor, but people don't think of it like this.”

Therefore, there‘s a concern that AI’s promises of accessible, affordable, and fast graphic designs could further devalue artists in the design industry.

However, some designers say the future of AI in graphic design is less clear and maybe even less dystopian. In a YouTube video, graphic artist Will Paterson said whether AI could replace designers is tricky, and no one truly has the answer.

“All I can say for certain is that despite your beliefs of generative AI—whether it's good or bad—to say competitive and to be in the industries that we want to be in, we need to see it as a tool that can change the art and design process,” he explains.

Paterson then sites new AI graphic tools and platforms like Adobe Firefly, which only uses licensed images as its data model.

“Adobe is, thankfully, turning the conversation to more of 'How can I make AI help creators create?' instead of 'How can I make AI create for us?'” he says. “I don't know whether we're being replaced in the future. I believe we won't be, but we'll just have to find out.”

The Pros and Cons of Using AI in Graphic Design

The future of AI in graphic design is a bit ambiguous, but one clear thing is that AI is here to stay.

According to Marq, last year saw an unprecedented surge in demand for AI design tools, with the search volume for AI design-related tools and software increasing by 1700% from 2022 to 2023.

Furthermore, a recent Canva survey found that 75% of global marketing and creative leaders agree that AI is essential to their creative toolset.

So, designers and business owners must weigh the pros and cons of using AI when integrating it into their marketing or designs.

One benefit of AI in graphic design is that it can help artists speed through repetitive or tedious tasks. Even my friend Michael has found a use for it in his work.

“I work in architecture, particularly signage and wayfinding,” he explains. “I take photos of existing spaces and do mock-ups. Instead of doing the hard task of removing a person or other existing elements in the photo I took, I can use the generative fill to cut through that task pretty easily.”

He stresses, "That's the only context in which I use AI in graphic design."

Another pro is that it can make graphic design more accessible for newbies and small business owners.

For example, I'm not the most design-savvy person. I like to think I have an eye for color and a strong enough sense of style to know how to fit different elements together like puzzle pieces.

However, I lack the expertise to make gorgeous designs like those of trained artists like my friend or other graphic designers.

So, I benefit greatly from platforms like Canva that boast various AI-driven design tools that help me create featured images, YouTube thumbnails, and high-quality social media graphics that are easy on the eyes.

I'm especially fond of its Resize and Magic Switch tool, which allows me to swap formats, languages, and dimensions in my designs in seconds.

However, one con is that an overreliance on AI in graphic design can result in materials devoid of creativity or originality. For example, I tested five AI logo generators and found that all their designs yielded similar results and created ultimately uninspired logos.

Another major con is that AI is flawed and can generate images that are, for lack of a better term, wonky. My colleague Ramona Sukhraj tested AI image generators recently, and they created some hilarious (and creepy) images.

When to Avoid Using AI in Graphic Designs

My friend Michael is pretty straightforward regarding the use of AI.

“It can only be ethical when you are using it to do a task that is not particularly skill-based, you're shortening tedious work, or you're using it to do things that are impossible for a human to accomplish,” he says.

In other words, avoid using AI to replace human work. Instead, use it as an assistive tool that helps designers work efficiently.

So, what does the future hold for AI in graphic design? Who really knows? I believe AI will eventually become a commonplace tool for designers, like tablets and digital pens. But I don't believe it will be able to fully replace real graphic artists.

AI can generate but doesn‘t host creativity the same way the human mind can, and we’ll always need designers' creativity to craft images that will stand out against competitors.

That said, Paterson was right in that artists should use it as a tool to remain competitive.

The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.

If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO).

In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. The return potential is simply unmatched, with some experiments seeing conversion rate increases of 50-100%.

Now, I know what you’re thinking: CRO has been a marketing staple for decades.

And you’re right. But AI has turned the process completely on its head, offering new levels of personalization, scaling, and automation that weren’t even fathomable a year ago. The result? A faster, smarter way to turn curious visitors into loyal customers.

In a recent Marketing Against the Grain episode, Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy.

What is AI conversion rate optimization and why does it matter?

AI-powered Conversion Rate Optimization (AI CRO) uses artificial intelligence to increase conversion rates by analyzing massive amounts of data and identifying key customer patterns, like recurring behaviors or connections between different touchpoints.

Based on these insights, AI then identifies conversion opportunities — like adjusting landing page content, email messaging, or the sequence of campaign interactions — to better match user behaviors and preferences.

In our opinion, what makes AI CRO a particularly potent strategy is the scale of its impact. For example, at HubSpot, our AI-generated email campaigns delivered a 94% higher conversion rate than the non-AI test control. Now that’s what Kieran and I call a game changer.

3 Key Areas Where AI is Transforming CRO + Tool Recommendations

You’re probably already using Generative AI for marketing to some extent — but we’re here to tell you that you should be doing it more. Here’s how.

Chatbots and the User Journey

When it comes to delivering real-time, personalized support, AI chatbots are one of the most powerful tools in AI-powered CRO. These bots simulate human-like interactions, provide 24/7 assistance, and offer users the exact information they need, when they need it, in a way that feels personal and efficient.

For example, features like HubSpot’s AI Chatbot can handle everything from answering customer questions to making personalized content recommendations, all in real time, which ultimately improves the overall user experience.

While some companies worry that chatbots might feel impersonal, our AI chat experiment at HubSpot actually showed the opposite, with a >50% improvement in the value per chat, customer satisfaction (CSAT) scores that matched human-led interactions, and a 43% boost in chat conversion rates.

Email Personalization at Scale

“Personalization of messaging — and at scale — is a great AI CRO application,” says Kieran, explaining how AI helps marketers draft and tailor marketing and sales messages for different audiences. “Whenever you’re able to message customers in a personal way always works really well.”

Generative AI tools like GPT-4 and Claude AI make it easy to scale personalized email campaigns with minimal manual effort, ensuring that each message feels relevant and timely to the recipient.

Video Content Generation

We’ve often discussed how AI video is disrupting the marketing industry. So it should be no surprise that using AI video marketing tools to create and customize video content is a leading strategy in AI-powered CRO.

For example, tools like HeyGen and Infinity AI help marketers quickly create videos for campaign or product pages that lack them — or to personalize existing videos for different customer segments. Video content keeps visitors on your pages longer, leading to higher user engagement and conversion rates.

Our Advice for Navigating AI CRO

AI CRO has enormous potential, but without the right approach, it can fall flat. Here’s what Kieran and I have learned about harnessing AI to drive real conversion results.

1. Act early to gain an edge.

Incorporating AI into your CRO strategy now — not tomorrow or next week — gives you valuable time to experiment, iterate, and fine-tune your approach while others are still playing catch-up.

“If you look at companies that were truly early AI adopters and integrated it into their outbound prospecting systems … their growth has been pretty meaningful,” says Kieran. “But as AI becomes more mainstream, things will get saturated, and companies will all reach the same sort of level."

Get in early, and you won’t just be learning; you’ll also be defining how AI-driven CRO will shape your industry.

2. Think like Spielberg: Be a creative problem solver.

Things won’t always go as planned with your AI CRO strategy, especially in the early experimentation phases, so being able to pivot and creatively problem-solve is key.

Kieran shared an example of how Steven Spielberg faced a major setback when the mechanical shark broke while filming Jaws. Rather than letting the problem halt production, Spielberg rewrote the script overnight, using yellow barrels to represent the shark’s presence — a creative solution that is now an iconic part of cinematic history.

“So are you a problem solver?” asks Kieran. “Or do you let problems stop you from doing the thing you truly want to do?”

By staying agile, testing different strategies, and pushing forward, you’ll discover new — and sometimes, even better — solutions. 

3. Study the future and the past.

As marketers, it's easy to get caught up in the day-to-day and lose sight of long-term strategy. But if you really want to grow your AI CRO efforts, you need to focus on the future and the past — and not get stuck in the minutiae of the day-to-day.

Studying the great marketers from history can reveal patterns that inform your future strategy. For example, Kieran and I often discuss how Dietrich Mateschitz, founder of Red Bull, turned an energy drink into a $16 billion empire.

History tends to repeat itself, and those who understand the past will be better equipped to anticipate where the next big opportunities lie in an AI-powered future.

To learn more about how you can use AI to optimize CRO, check out the full episode of Marketing Against the Grain below:

This blog series is in partnership with Marketing Against the Grain, the video podcast. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Today, we are bringing you a collection of the best pin, button, and badge mockup templates to help you showcase your designs in a professional and polished way.

From enamel pins to button badges, these mockup templates allow you to customize and experiment with different designs effortlessly. Featuring various backgrounds, lighting, and perspectives, they’re perfect for making your pin and badge designs stand out.

Whether you want to create a playful and colorful presentation or something sleek and minimal, these templates will help you highlight your designs with style and precision. Have a look.

Circle Pin Badge Mockup

This is a highly versatile pin mockup with a realistic design. It provides two PSD files, a user-friendly interface, and a customizable color scheme, coupled with an impressive 4500 x 3000 pixel high-resolution output. Ideal for designers and marketers, this mockup offers an efficient platform to exhibit their designs and concepts with professional finesse.

Bold Pin Badge Mockup

A dynamic pin mockup featuring a chic, bold design. Powered by Smart Object, updates are seamlessly easy: just double-click, edit, save, and the settings automatically adapt. The package includes five 4K resolution PSD files and allows badge design customization.

Brand Pin Mockup Template

This is a highly customizable and organized pin mockup that includes four PSD files, along with their respective backgrounds. Perfect for playing around with your own designs, logos, and colors using a smart object system, this package even comes with a help file in PDF format.

Sweatshirt with Pins Mockup Scene

This is the perfect creative pin mockup for adding that final touch to your designs. This customizable, well-organized layered PSD scene allows you to add personalized logos or monograms to the pin badges. Adjust contour thickness and metallic color to suit your concept, all in a high-resolution format of 3600 x 2400 px at 300 dpi.

Glossy Flying Pin Button Badge Mockup

This is a highly realistic, adaptable badge mockup for previewing your pin or badge designs. Packaged as a user-friendly Photoshop file, it comes with handy features like smart object placement, object color and background color customization, and separate layers for closer control of object highlights and shadows.

Pin Button Badge Mockup Scene

A fantastic badge mockup scene for displaying multiple design concepts simultaneously. It boasts a photorealistic presentation and a professional, clean aesthetic that enhances your work spectacularly. Offered in three PSD files (4000 x 3000 pixels) with customizable background color, it effortlessly adapts to suit your style, and includes four photo filters.

Square Pin Badge Mockup

This is a high-quality, customizable pin mockup. With its meticulously organized layers, the package is user-friendly and integrates seamlessly with Smart-Objects—making it a cinch to swap out designs. The package includes a comprehensive help file and boasts a stunning resolution of 3000 x 2000 px at 300 DPI.

Metal Pin Mockup Scene

This is a customizable badge mockup that lets you design your own metallic pin badges. You can adjust every detail, from the contour thickness and color of the pins, to the design of your backing card or even remove the background if you wish. The well-organized and layered PSD scene ensures a high-quality result at 3600 x 2400 px and 300 dpi.

Editable Badge Button Mockup

A versatile and easy-to-use pin mockup for customizing your own badge designs. The asset provides four well-organized PSD files with an inclusive smart object system, where you can conveniently insert your logo, illustration, adjust the background color, and more. It’s compatible with Photoshop CC 2021, and includes a helpful PDF guide.

Custom Domed Badge Logo Mockup

Check out this stunning custom domed badge mockup featuring a horizontal design, perfect for flaunting a range of branding designs from logos to brand labels. This easy-to-use, fully customizable PSD mockup provides adjustable backgrounds, organized layers, and custom effects.

Metal Pin Text and Logo Mockups

This bundle offer high-quality, premium Photoshop mockup templates ideal for creating shiny, cool metal pins in a variety of contexts such as on a table, wood surface, or jeans texture. Offering 3 views, 3 types of metals, and 5 different color paints, this set provides 9 PSD in total for a highly detailed end result.

Stylish Pin Mockup Scene

This is a customizable pin badge mockup perfect for showcasing your unique pin designs or logos. It features 8 editable metal pins, allowing the adjustment of color, hue, and rotation. It comes in a PSD file format with a 3000 x 2000 px resolution and well-organized layers for easy editing.

Pin Button Badge Mockup Set

This is a high-quality, photorealistic mockup representation of your badge designs. This professional set, consisting of 3 PSD files at a 4000 x 3000 px resolution, allows for a changeable background color and comes with four photo filters, creating a realistic look on your website or portfolio.

Modern Pin Mockup Template

A contemporary and minimalist pin mockup that can effectively display your design on a pin badge. This clean and easily editable template comes complete with Smart Objects for simple editing. Other key features include a customizable background color and well-organized layers for swift changes.

Cutomizable Pin Button Mockup

Featuring a customizable pin button, this polished mockup, provided in three PSD files at a crisp resolution of 400 x 3000 px, offers a photo-realistic presentation of your work. It comes with a changeable background color, clean design, and four photo filters. It’s perfect for impressing clients and enhancing your website or portfolio.

Square Pin Button Badge Mockup

This is a photorealistic, professional-grade pin mockup perfect for showcasing your unique works. This high-quality mock-up can seamlessly elevate presentations for clients and enhance the aesthetic of your website or portfolio. The pack comes with 3 PSD files, a customizable background color, a clear instruction manual, and offers 4 photo filters for versatility.

Vitnage Button Badge Mockup Set

A high-quality pin mockup pack to elevate your projects. With high-resolution images taken in a professional studio, and separate light and shadow layers, you can effortlessly create a vintage style pin badge that impresses. Background easily changeable, and integrating your own images is made simple through Photoshop Smart Objects.

Square Pin Badge Mockup Scene

This is a photorealistic professional mockup ideal for showcasing your incredible square pin badges. Offered with three PSD files of 4000 x 3000px, it boasts a changeable background color, a sleek design, and four photo filters, promising a realistic depiction of your badges. It’s not only client-pleasing but also a visually stunning addition to your website or portfolio.

Perspective Pin Mockup

This is a creative pin mockup offering a high-quality, 300 dpi, perspective view of a pin badge. Thanks to a smart object, you can easily adjust your design with a simple drag and drop, and even recolor effortlessly using solid color layers. Ideal for commercial use, this mockup combines simplicity with supreme quality.

Creative Pin Mockup Template

A unique mockup package that includes three items each with well-organized PSD files and intelligently arranged layers. Fully customizable, you can easily replace existing designs with your own in just seconds, thanks to its seamless integration with smart objects. With a high resolution of 3000 x 2000 px at 300 DPI, this pin badge mockup guarantees immaculate quality.

Assortment of Pin Badges Mockup

This is a creative pin mockup offering a selection of pin designs for customization. Its user-friendly Smart Object feature lets you seamlessly adjust and recolor your designs. With a high resolution of 300 dpi, this mockup is ideal for commercial use.

Editable Pin Mockup Set

A highly realistic and luxurious collection perfect for showcasing logo designs by graphic designers. The set, made available in Photoshop files (PSD), offers a high resolution, realistic texture, and organized layers. The editable files, equipped with a smart object, make it easy for users to paste, save, and preview their designs in a user-friendly way.

A Bunch of Pin Badges Mockup

Check out this creative bundle featuring multiple pin mockups with a smart object, making design adjustments a breeze. Recoloring is easy using solid color layers. Its high resolution (300 dpi) makes it perfect for commercial use. Enjoy the premium quality of this simple and easy-to-use mockup.

Free Pin & Badge Mockups

Free Realistic Pin Button Badge Mockup (PSD)

You can download this pin mockup to showcase your design in a clean and realistic-looking scene. The mockup features a modern design with an easily editable layout and smart objects.

Free Round Button Pin Badge Mockup

Another beautiful and free button mockup you can use to present your designs. The template includes a round button mockup that works perfectly for showcasing both sides.

Free Glossy Button Pin Mockup

This free button mockup is ideal for showcasing your designs in a realistic way. It includes multiple styles of pin and button mockups that you can easily edit and customize to your preference.

Free Round Pin Badge Button Mockup

A simple yet effective pin badge mockup for showcasing designs in a simple and minimalist way. The mockup features gold and silver button mockups with a high-quality glossy look. It’s easily customizable as well.

When my app loads I need to establish the membership "status" of a user. Their "status" will determine how the app behaves. Do I query the database for the "status" value each time the app loads, or can it be sourced from cache? The "status" could change for a user, not not very often. Thanks.

What’s in a word? Actions. In the realm of user interfaces, a word is construed as the telltale of a control’s action. Sometimes it points us in the correct direction, and sometimes it leads us astray. We talk a lot about semantics in front-end web development, but outside of code, semantics are at the heart of copywriting where each word we convey can mean different things to different people. Words, if done right, add clarity and direction.

As a web user, I’ve come across words in user interfaces that have misled me. And not necessarily by design, either. Some words are synonymous with others and their true meaning depends entirely on context. Some words are easy to mistake for an unintended meaning because they are packed with so much meaning. A word might belong to a fellowship of interchangeable words.

Although I’m quite riled up when I misread content on a page — upset at the lack of clarity more than anything — as a developer, I can’t say I’ve always chosen the best possible words or combination of words for all the user interfaces I’ve ever made. But experience, both as a user and a developer, has elevated my commonsense when it comes to some of the literary choices I make while coding.

This article covers the words I choose for endings, to help users move away, and move on, without any confusion from the current process they are at on the screen. I went down this rabbit hole because I often find that ending something can mean many things — whether it be canceling an action, quitting an application, closing an element, navigating back, exiting a chat interaction… You get the idea. There are many ways to say that something is done, complete, and ready to move on to something else. I want to add clarity to that.

Getting Canceled

If there’s a Hall of Fame for button labels, this is the Babe Ruth of them all. “Cancel” is a widely used word to indicate an action that ends something. Cancel is a sharp, tenacious action. The person wants to bail on some process that didn’t go the way they expected it to. Maybe the page reveals a form that the person didn’t realize would be so long, so they want to back off. It could be something you have no control over whatsoever, like that person realizing they do not have their credit card information handy during checkout and they have to come back another time.

Cancel can feel personal at times, right? Don’t like the shipping costs calculated at checkout? Cancel the payment. Don’t like the newsletter? Cancel The Subscription. But really, the person only wants to undo an incorrect action or decision leaving no trace of it behind in favor of a clean slate to try again… or not.

The only times I feel betrayed by the word cancel is when the process I’m trying to end continues anyway. That comes up most when submitting forms with incorrect information. I enter something inadvertently, hit a big red Cancel button, yet the information I’ve “saved” persists to the extent that I either need to contact customer support or start looking for alternatives.

That’s the bottom line: Use “cancel” as an opportunity to confirm. It’s the person telling you, “Hey, that’s not actually what I meant to do,” and you get to step in and be the hero to wipe the mistake clean and set things up for a second chance. We’re not technically “ending” anything but rather starting clean and picking things back up for a better go. Think about that the next time you find yourself needing a label that encourages the user to try again. You might even consider synonyms that are less closely associated with closed endings, such as reset or retry.

Quitting or Exiting?

Quit window, quit tab, quit app — now we’re talking about finality. When we “quit” or “exit” something, we’re changing course. We’ve made progress in one direction and decide it’s time to chart a different path. If we’re thinking about it in terms of freeway traffic, you might say that “quitting” is akin to pulling over and killing the engine, and “exiting” is taking leaving the freeway for another road. There’s a difference, although the two terms are closely related.

As far as we’re concerned as developers, quit and exit are hard stop points in an application. It’s been put to rest. Nothing else beyond this should be possible except its rebirth when the service is restarted or reopened. So, if your page is capable of nuking the current experience and the user takes it, then quit is the better label to make that point. We’re quitting and have no plans to restart or re-engage. If you were to “quit” your job, it’s not like your employer is expecting you to report for duty on Monday… or any other day for that matter.

But here’s my general advice about the word quit: only use it if you have to. I see very few use cases where we actually want to offer someone a true way to quit something. It’s so effective at conveying finality in web interfaces that it shuts the door on any future actions. For instance, I find that cancel often works in its place. And, personally, I find that saying “cancel payment” is more widely applicable. It’s softer and less rigid in the sense that it leaves the possibility to resume a process down the road.

Quit is also a simple process. Just clear everything and be gone. But if quitting means the user might lose some valuable data or progress, then that’s something they have to be warned about. In that case, exit and save may be better guidance.

I consider Exit the gentler twin of Quit. I prefer Quit just for the ultimatum of it. I see Exit used less frequently in interfaces than I see Quit. In rare cases, I might see Exit used specifically because of its softer nature to Quit even though “quitting” is the correct semantic choice given that the user really wants to wipe things clean and the assurance that nothing is left behind. Sometimes a “tougher” term is more reassuring.

Exit, however, is an excellent choice for actions that represent the end of human-to-human interactions — things like Exit Group, Exit Chat, Exit Streaming, Exit Class. If this person is kindly saying goodbye to someone or something but open to future interactions, allow them to exit when they’re done. They’re not quitting anything and we aren’t shoving them out the door.

Going Back (and Forth)

Let’s talk about navigation. That’s the way we describe moving around the internet. We navigate from one place to another, to another, to another, and so on. It’s a journey of putting one digital foot in front of the other on the way to somewhere. That journey comes to an end when we get to our destination… or when we “quit” or “exit” the journey as we discussed above.

But the journey may take twists and turns. Not all movement is linear on the web. That’s why we often leave breadcrumbs in interfaces, right? It’s wayfinding on the web and provides people with a way to go “back” where they came from. Maybe that person forgot a step and needs to head back in order to move forward again.

In other words, back displaces people — laterally and hierarchically. Laterally, back (and its synonym, previous), backtracks across the same level in a process, for instance, between two sections of the same form, or two pages of the same document. Hierarchically, back — not to mention more explicit variants like “home” — is a level above that in the navigation hierarchy.

I like the explicit nature of saying something like “Home” when it comes to navigating someone “back” to a location or state. There’s no ambiguity there: hey, let’s go back home. Being explicit opens you up to more verbose labels but brevity isn’t always the goal. Even in iconography, adding more detail to a visual can help add clarity. The same is true with content in user interfaces. My favorite example is the classic “Back to Top” button on many pages that navigate you to the “top” of the page. We’re going “back to the top” which would not have been clear if we had used “Back” alone. Back where? That’s an important question — particularly when working with in-page anchors — and the answer may not be as obvious to others as it is to you. Communicating that level of hierarchy explicitly is a navigational feature.

While the “Back to Top” example I gave is a better illustration of lateral displacement than hierarchical displacement, I tend to avoid the label back with any sort of lateral navigation because moving laterally typically involves navigating between states more than navigating between pages. For example, the user may be navigating from a “logged in” state to a “logged out” state. In this case, I prefer being even more explicit — e.g., Save and Go Back, or Cancel and Go Home — than hierarchical navigation because we’re changing states on top of moving away from something.

Closing Down

Close is yet another term you’ll find in the wild for conveying the “end” of something. It’s quite similar to Back in the sense that it serves dual purposes. It can be for navigation — close the current page and go back — or it can be for canceling an action — close the current page, and either discard or save all the data entered so far.

I prefer Close for neither of those cases. If we’re in the context of navigation, I like the clarity of the more explicit guidance we discussed above, e.g., Go Back, Previous, or Go Home. Giving someone an instruction to Close doesn’t say where that person is going to land once navigating away from the current page. And if we’re dealing with actions, Save and Close affirms the person that their data will be saved, rather than simply “closing” it out. If we were to simply say “cancel” instead, the insinuation is that the user is quitting the action and can expect to lose their work.

The one time I do feel that “Close” is the ideal label is working with pop-up dialogues and modals. Placing “Close” at the top-right (or the block-start, inline-end edge if we’re talking logical directions) corner is more than clear enough about what happens to the pop-up or modal when clicking it. We can afford to be a little less explicit with our semantics when someone’s focus is trapped in a specific context.

The End.

I’ve saved the best for last, right? There’s no better way to connote an ending than simply calling it the “end”. It works well when we pair it with what’s ending.

End Chat. End Stream. End Webinar.

You’re terminating an established connection, not with a process, but with a human. And this is not some abrupt termination like Quit or Cancel. It’s more of a proper goodbye. Consider it also a synonym to Exit because the person ending the interaction may simply be taking a break. They’re not necessarily quitting something for good. Let’s leave the light on the front patio for them to return later and pick things back up..

And speaking of end, we’ve reached the end of this article. That’s the tricky, but liberating, thing about content semantics — some words may technically be correct but still mislead site visitors. It’s not that we’re ever trying to give someone bad directions, but it can still happen because this is a world where there are many ways of saying the same thing. Our goal is to be unambiguous and the milestone is clarity. Settling on the right word or combination of words takes effort. Anyone who has struggled with naming things in code knows about this. It’s the same for naming things outside of code.

I did not make an attempt to cover each and every word or way to convey endings. The point is that our words matter and we have all the choice and freedom in the world to find the best fit. But maybe you’ve recently run into a situation where you needed to “end” something and communicate that in an interface. Did you rely on something definitive and permanent (e.g. quit) or did you find that softer language (e.g. exit) was the better direction? What other synonyms did you consider? I’d love to know!

End Article.

Close, Exit, Cancel: How to End User Interactions Well originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

Having a mobile app for your brand has become a necessity. A well-designed app can improve customer engagement, brand loyalty, and provide a competitive edge in your industry. Whether you’re a small business owner or a marketer in a large corporation, building an app can seem scary. However, by following a structured approach, you can create an app that not only meets your needs but also delights your users.

In this article, we’ll walk you through the essential steps to build a mobile app for your brand.

1. Define Your Goals

Before you get into the technical aspects, take a moment to define the purpose of your app. Ask yourself:

• What problem does my app solve?
• Who is my target audience?
• What features will my users find most valuable?

Clearly outlining your goals will help you stay focused throughout the development process and guide decisions about design and functionality.

2. Research Your Market

Understanding your competition and market trends is crucial. Analyze existing apps in your niche to identify strengths and weaknesses. Look for opportunities where your app can stand out. Conduct surveys or interviews with potential users to gather insights into their preferences and pain points. This research will inform your app’s features and design.

If you’re targeting a global audience, you will want to conduct surveys that include as wide a range of customers as possible. In that case, using VPN for Chrome will help you reach worldwide customers and secure the data you collect through surveys and interviews.

3. Create a Wireframe

A wireframe is a blueprint of your app, showcasing its layout and navigation. This step lets you visualize the user experience without getting bogged down in design details. Use simple tools to create wireframes that outline each screen and how users will interact with your app. Focus on the flow from one screen to another, ensuring it’s intuitive and user-friendly.

4. Design the User Interface (UI)

Once you have a wireframe, it’s time to bring your app to life with a user-friendly design. Choose a color scheme, typography, and icons that align with your brand identity. Tools like Adobe XD or Figma can help you design stunning interfaces. Keep the following design principles in mind:

Simplicity : A clean and straightforward design helps users navigate easily.

Consistency : Use the same styles and elements throughout the app for a cohesive look.

Feedback : Provide visual feedback for user actions (like button presses) to enhance the experience.

5. Develop the App

At this stage, you can either code the app yourself or hire a developer. If you’re not tech-savvy, consider using app builders like Appy Pie or Adalo, which allow you to create apps without extensive coding knowledge. If you choose to hire a developer, ensure they understand your vision and requirements.

6. Test Your App

Testing is a critical phase in the app development process. It helps you identify bugs and usability issues before launching. Conduct various tests, including:

Functionality Testing : Ensure all features work as intended.

Usability Testing : Gather feedback from real users to identify areas for improvement.

Performance Testing : Check the app’s speed and responsiveness on different devices.

7. Launch Your App

Once you’re satisfied with the app’s performance, it’s time to launch it on app stores. Prepare a marketing strategy to promote your app using social media, email newsletters, and your website. Engaging visuals and clear descriptions in the app store will attract potential users.

8. Gather Feedback and Iterate

After launching your app, encourage users to provide feedback. Monitor reviews and analytics to understand user behavior. Use this information to make improvements in future updates. Continuous iteration is key to keeping your app relevant and engaging.

Remember, this process takes time, so be patient and open to learning along the way. With dedication and the right approach, your app can become a powerful tool for connecting with customers and improving your brand’s presence in the digital space.

The post Essential Steps for Building a Mobile App for Your Brand appeared first on CSS Author.

I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.

While I do enjoy a Saturday shopping spree with friends, nothing beats the convenience of browsing a company’s website for the same (and many more!) items.

I also never make a purchase without first reading reviews — and 91% of U.S. online shoppers surveyed in 2023 agree, saying they always or regularly read reviews — which are much easier to find on a company’s website.

While in-store shopping is still the overall most popular form of shopping (64% of surveyed consumers prefer shopping in-store), shopping through an online retailer like Amazon (50%) and a company’s website (30%) are the second and third most preferred methods of shopping.

Having an updated, user-friendly website is a key aspect of any business if you want to continue to attract sales.

Whether you’re starting a new business venture, developing a personal brand, or updating an outdated website, there’s no need to build web pages from scratch, which can be complicated and expensive.

I’ve shared some tips below on how to make a website using a website builder or CMS.

Table of Contents

• How to Build a Website
• The Easiest Way to Make a Website
• How to Build a Website With a Website Builder
• How to Build a Website With a CMS
• How to Build a Website With HubSpot
• How to Make a Website: 6 FAQs
• Build Your Website: 36 Tips

The Easiest Way to Make a Website

Use the following comprehensive, step-by-step guide to create a website without the need for a coder, web designer, or big budget.

In general, carry out these steps before launching the site. But first, choose a platform.

Start building your website by choosing a platform.

The first thing you’ll need to decide is whether you want to create a website using a website builder or a CMS.

Let’s take a look at the definitions of each below.

Both website builders and CMS platforms provide the out-of-the-box features, pre-designed templates, and extensions required to create a custom site without coding but offer different experiences for creating and managing a website.

Website Builders vs. Content Management Systems

Here are some examples of website builders and CMS platforms you could use.

How to Build a Website With a Website Builder

A website builder is the easiest way to make a website if you’re a beginner.

I myself have used free website builders such as Wix and WordPress.com in college when writing for campus blogs and magazines, and I felt the interfaces were always straightforward for newcomers to learn.

Follow the below steps to create a site using a website builder.

1. Choose a website builder.

First up, choose a website builder that fits your needs and budget. Consider the following:

• Cost: Your budget will be, by far, the most important factor when choosing a website builder. Most require a paid subscription to include premium features such as domain names and increased storage.
• Features: Website builders typically offer different features depending on their target market. Shopify, for example, is specifically designed for ecommerce websites, while WordPress.com is primarily known for blogging.
• Extensions: Check out the extensions and add-ons library for each website builder you’re considering. If they don’t offer something required for your site, skip that builder.
• Themes and Templates: Some website builders provide more themes and templates, while others have less variety but more well-designed choices. Check out the template library to see how the site may look when completed.
• Ease-of-use: All website builders are designed to be easy to use, but some are more intuitive than others.
• Support: Is the website builder’s support team known for its responsiveness? Research beforehand to ensure a premium subscription will also provide premium support.

No matter what, always start with a free trial. I enjoy using free plans or trials to create a generic “test” website. This may not end up being your official business web page, but it’s a great way to test out some of the website builder’s features before committing.

I recommend checking out HubSpot's Website Builder for free.

While most website builders come with a free subscription tier, they typically won’t offer a free domain name or the advanced features needed to produce a strong, consumer-facing website. I recommend opting for a paid subscription once you have decided which platform you prefer.

2. Sign up for a subscription plan that meets your budget and needs.

A free plan is a good way to build your business while navigating a new platform. But as you grow, I suggest upgrading to a subscription, as free plans typically don’t include enough features to scale and maintain a professional website.

Before upgrading, look at the features included in each tier to choose the best subscription.

Consider the following questions before choosing a subscription plan:

• How much storage will you need?
• Do you want ads to be removed from your site?
• Will you be setting up an online store?
• Will you want a professional email with your domain name?
• Will you want to customize the site using CSS and HTML?
• How much support do you expect you’ll need?

Most website builders have a pricing page that lays out the differences between plans in an easy-to-scan list. Consider starting with the simplest subscription and upgrading if and when you require more features and functionalities.

3. Choose a short and catchy domain name.

Some of the best website builders offer a free subdomain for your site, but upgrading to a paid subscription will get you a custom domain.

A custom domain name is one of the easiest ways to appear more professional and legitimate as a company. Imagine if, as a freelance writer, I was trying to share my portfolio website with potential employers. Which domain sounds more professional: swethaamaresan.weebly.com or swethaamaresan.com?

The good news is that after you upgrade, your premium website builder subscription will include a domain name for free, at least for the first year. You’ll be able to choose it as you’re setting up the site, or do it later.

It can be difficult to come up with website name ideas, so consider short, descriptive, and unique options. Use website name generators like 10Web AI Business Name Generator to yield ideas, or check if original domain ideas are available by using a service such as GoDaddy.

4. Pick a premade website template.

During the setup process, the website builder will take you to a template library, where you can choose a premade layout to set up your site. Most website builders will suggest a different template depending on the type of business or brand you run. For instance, you can choose a template that’s specifically made for:

• Freelancers
• Bloggers
• Local businesses
• Creatives
• Resume websites

Every template should have essential features such as a built-in responsive setting and drag-and-drop page editor. The website builder should also allow demo data import, so you only have to replace the images and text and not tinker with anything else during the setup process.

5. Customize the template.

The issue with a template is that someone may have already used the same one. My advice is to use a premade template to save some time, but customize it to your liking.

On most platforms, you can change the color palette, replace images, insert social media icons, add personalized forms and menus, and change the size, colors, and fonts of buttons.

For beautiful templates that are easy to customize, check out some of the best free Content Hub themes.

6. Add pages to the site.

Next, it’s time to add pages to your site. You’ll need to create, at a minimum:

• A home page.
• An about page.
• A contact us page.
• A services page, if you’re offering any.
• A product page, if you’re selling any.
• A blog page, if you have in-house or freelance writers.

You’ll also want to create specific service pages. For instance, if I were selling “Digital Marketing Services,” I would create pages titled “Social Media Marketing Packages” and “Search Engine Marketing Services” under the digital marketing services umbrella.

Titles show up in search results, so it’s important to put the topic of each page, or target keywords, into the title of each page and subpage to optimize for search.

7. Write optimized content.

The arguably most important step (and my personal favorite!) is writing optimized content to put on all of the pages you’ve created. Get content inspiration from competitors or use an AI tool like Jasper.ai or HubSpot’s AI Content Writer to help you come up with ideas, create an outline, or optimize existing content.

Aim for at least 600 words per page to provide quality content to visitors. Write the text in an editor such as Google Docs and use a grammar checker like Grammarly to ensure the copy is error-free.

Lastly, compress images before uploading with a tool such as Toolur or TinyJPG. These steps will ensure your content helps you rank on Google and other search engines.

8. Fill in general settings.

Before pushing your site live, fill in the general settings. This is the same list you would run through if you were setting up your site on a CMS platform.

Here’s what you’ll want to adjust:

• Page titles
• Headings
• Meta descriptions
• Image alt-text
• Structured markup
• Page URLs (or slugs)
• Internal linking
• Mobile responsiveness
• Site speed

Include a site title and tagline in the “Settings” of the website builder. Check out the URLs — are those optimized for search? Any website builder should make it easy to optimize these elements on every post and page.

With HubSpot, for example, I can add image alt-text, meta descriptions, headings, and custom URLs right in the CMS.

9. Install extensions and apps.

Last but not least, install add-ons from the website builder’s library of extensions and add-ons to increase your website’s functionality. For instance, in the HubSpot App Marketplace, I can filter for, browse, and add a number of different CMS apps and integrations.

Once all the pages, content, and plugins are in place, it’s time to push your site live. After that, simply watch your organic traffic grow.

And remember: If a website builder doesn’t work for you, you’ll always be able to switch over to a CMS. Speaking of CMS, let's review the steps involved in creating a website with a CMS.

How to Build a Website With a CMS

Creating a website with a CMS is a little different than setting up a site with a website builder — mainly because you’ll have to buy a domain name and web hosting on your own. But the process is just as simple, and the powerful customization options make the extra steps worth it.

Here’s some advice from HubSpot’s Content Hub Senior Product Marketing Manager, Alex Girard, “When building a website, you want to make sure your content helps your customers achieve their goal with your business.”

For example:

• If you sell professional services, can customers learn more about the services you offer and easily get in touch with your team if they have specific questions?
• If you’re an ecommerce business, how easy is it for your customers to purchase something right off your website?

“Interview your customers about their experience on your website, and don’t be afraid to run experiments on your copy or on other elements of your website,” Girard says. “Constantly iterating on the experience you provide your customers will help you perfect your website over time."

Below, I cover making a website using a CMS from start to finish.

1. Choose a CMS.

The best CMS system will align with your business’s needs and goals.

Let’s talk about some of the features you’d get from using HubSpot Content Hub to give you an idea of some of the benefits of using content management software.

Example of CMS Software: HubSpot CMS

Price: Free to get started, then $25 per month

HubSpot Content Hub is a web content management system that's built on HubSpot’s all-in-one CRM Platform. As a result, your team will have the tools necessary to offer a delightful and modern digital experience.

Pro tip: Get HubSpot Content Hub, the content platform for marketers, developers, and IT teams that's built on your all-in-one CRM platform.

Below, I broke down some of the most popular website builders to choose from, including Content Hub.

It’s worth noting that while WordPress.org, Joomla, and Drupal are free, you’ll have to pay for domain names, SSL certificates, hosting, and premium themes and templates, adding to your set-up costs. You might also need the help of a developer if you opt for Joomla and Drupal.

It’s helpful to narrow down the many CMS options by considering the following questions:

• Do you need custom code capabilities?
• Do you need the CMS to support multiple languages?
• Would you prefer a proprietary CMS to help share the responsibility of protecting and maintaining your site, or would you prefer an open-source CMS?
• Do you have a preference on templates and add-ons?

2. Select a hosting plan.

Web hosting is a service that enables individuals or businesses to run a website on the internet. The service provider, known as a web host, will store your website files on a secure server that it keeps up and running, then deliver and display that web content to visitors who type your URL in their browser.

Website builders include hosting in their packages, but many content management systems don’t work this way. However, HubSpot’s CMS software offers website hosting for free and doesn’t charge extra for usage.

With other CMS software, you'll have to find your own hosting provider. There are hundreds of web hosts on the market offering different types of hosting, including shared hosting, VPS, and dedicated hosting.

Let’s briefly look at the differences below:

• Shared hosting. In shared hosting, your website shares the same server and resources with other websites. It’s the most popular type of hosting, particularly among new site owners, because it's the cheapest option.
• VPS hosting. If you go for a Virtual Private Server hosting solution, your site will sit on the same server as other websites; however, it will isolate server resources for your site specifically. That means your site will be able to handle higher volumes of regular traffic. It’s a pricier alternative to shared hosting.
• Dedicated server. With a dedicated server, your site will sit on a server whose resources and space are reserved for your site only. If you'd rather not share a server with any other website, you can upgrade to dedicated server hosting.

Once you've decided what hosting you need, pick a provider. DreamHost, HostGator, and Bluehost are among the most popular third-party providers and offer free domain registration for the first year.

After this step, you can essentially follow the same steps listed for using a website builder.

1. Ideate a domain name, check for its availability, purchase it, and connect it to your hosting account.
2. Consider your website’s theme either by using premade templates within the CMS or building your own.
3. If using a template, personalize it to better align with your brand identity.
4. Add pages to cover all necessary sections.
5. Draft content to fill up the pages.
6. Fill in general settings to optimize for search.
7. Install any desired extensions and add-ons.

How to Build a Website With HubSpot

Now, I will walk you through how to make a website with Content Hub. If you’re already using HubSpot’s CRM platform, it makes sense to develop a website within HubSpot to integrate all your sales and marketing needs in one place.

Content Hub offers a variety of plugins and extensions, themed templates, and sophisticated tools for SEO analysis.

Using Content Hub is easy and intuitive. Don’t forget to get a domain name and hosting before starting to build your site.

Here’s how.

1. Create a homepage.

Within your HubSpot portal, click Marketing on the dashboard at the top of your screen. Navigate down to Website, then click Website Pages.

After that, click the orange Create button and choose Website Page from the drop-down.

2. Select a theme.

Now, you’ll be taken to this Choose a theme page. Scroll through your options, search page templates, or check out the Marketplace. When you’ve found a template you like, select it.

3. Edit the modules.

This is your web page. Scroll over text boxes, images, or other modules to edit them. In the below picture, I scrolled over the “Practice Yoga” Banner Text, and when I click it, it allows me to edit that text.

Alternatively, click the Contents tool on the left side of the screen and edit from there. For instance, I selected one Rich Text option, which directed me to the “Vinyasa” paragraph on the page.

Then, add text, images, sections, forms, and more in the expanded view.

4. Create other pages on your website.

When you’re happy with your homepage, return to the dashboard and click Marketing in the top bar, and then Website Pages again.

Here, you’ll click the orange Create button and name your page, just like your homepage. Then, you’ll be taken through a similar process of choosing a template and adding content.

If you want a more in-depth tutorial, check out a quick tour of building web pages.

5. Incorporate social media accounts.

I highly recommend connecting your social media accounts to your website. Since one in four people prefer searching for brands by using social media, it’s helpful if your websites and social media accounts backlink to each other.

To do this, go to Marketing > Social on your dashboard. Monitor all social media accounts and publish X posts, Facebook statuses and comments, Instagram posts, and other content straight from your HubSpot dashboard.

6. View analytics.

To view your site analytics, go to Reports > Analytics Tools. You’ll need to install the tracking code, which is easy to do within the HubSpot platform by clicking the orange Install the tracking code button.

If you’re still unsure, check out how to install the HubSpot tracking code.

7. Add a blog to your site.

If you want to write blog posts, which I highly recommend as a way to provide direct value to consumers while optimizing for search, go to Marketing > Website > Blog on your dashboard to create, publish, and monitor your website’s blog posts.

8. Install add-ons.

Lastly, it’s time to install an app from the HubSpot App Marketplace to extend the functionality of your website. Here’s how:

• In your HubSpot account, click the Marketplace icon in the main navigation bar.
• Under Manage, select Connected apps.
• Click Visit App Marketplace.
• Use the filters in the left sidebar to browse for an app.

• Click on an app to see more information.
• On the right, you can review the details of the app. Under Requirements, check whether or not the app is compatible with your HubSpot subscription, and see if there are any app-side subscription requirements.

• When you're ready, click the Install app button in the top right corner of the screen.

Once you’ve completed these steps, click Publish and your site will be ready for use!

This is a broad and general overview to get you started building a website with Content Hub. However, there are plenty of more in-depth features and tools I suggest exploring with a HubSpot specialist or by checking out HubSpot’s Help Center.

Once you’ve double and triple-checked your work and feel prepared for the website launch, check out our website launch checklist for a final, detailed list of steps to run through before actually publishing.

How to Make a Website: 6 FAQs

1. How much does it cost to build a website?

The cost of building a small business website can range from $500 to $2,500, but the price can be higher if you’re working with a developer.

You should also take into account recurring costs such as hosting, domain name registration, website migration, and SSL certification.

2. How hard is it to build a website?

Creating a website isn’t hard if you use a website builder that packages everything for you. In general, you won’t need to touch a single line of code.

3. How do I create a website for free?

You can create a website for free by signing up for a free subscription on a website builder platform such as HubSpot, Wix, or Weebly.

However, you will have a branded subdomain from the provider (e.g., yourname.weebly.com), branding on the website, and limitations in design, features, and functionalities. Therefore, I recommend upgrading to a paid subscription once you get started and are ready to scale.

4. How do I build a website from scratch?

You can build a website from scratch using HTML, CSS, JavaScript, and sometimes PHP. Combine these files and upload them to your web host’s file manager. (You’ll still need to purchase a hosting service and register a domain.)

5. How much does it cost to hire someone to build a website?

Freelance web designers have an average rate of $25/hour. On average, a simple website can cost a couple thousand dollars, a corporate website with multiple pages can cost $3,000-5,000, and a premium, custom website design will cost $10,000 at minimum.

6. How long does it take to build a website?

It depends on how complex it is. Building your own website can take a matter of weeks, whereas hiring a website developer can result in a five- to six-month project.

Build Your Website: 36 Tips

Ready to put your new skills to the test? Take a look at some tips you can use to guide the creation of your site.

1. Choose a one-page design if you want to launch your site more quickly.
2. Include a high-contrast button on the top right of your navigation bar telling visitors to contact you.
3. Use Lorem Ipsum text to preview what the written content will look like as you adjust the layout. That way, you don’t have to write all the content upfront.
4. Buy an SSL certificate if your CMS doesn’t include one already.
5. Make good use of white space to keep the site as simple and easy-to-read as possible.
6. Set your domain and hosting subscriptions on auto-renew to avoid service interruption.
7. Create Terms of Use and Privacy Policy documents if your site gathers user data.
8. Double-check that your website is responsive by accessing it from your mobile device. Most CMS systems and website builders will automatically make your site responsive, but you always want to double-check.
9. Resize your browser window to test what the elements look like at different browser sizes.
10. Access your site from different browsers (Safari, Chrome, Opera, Microsoft Edge) to see how the elements render depending on the browser.
11. Access your site from various devices, including smartphones, tablets, laptops, and monitors, to ensure a consistent appearance.
12. Learn basic HTML and CSS so you can more easily customize your site later.
13. Stick to five navigation bar items at most.
14. Ensure your navigation bar shows up on all pages.
15. Create sub-menus for your navigation items to effectively group your subtopics.
16. Create an XML sitemap for search engine crawlers to find and index your site.
17. Submit your website to Google Search Console once you’ve launched it. That way, Google can crawl it much more quickly.
18. Use an analytics tool such as Google Analytics to see who’s accessing your site and from where.
19. Link internally from page to page so search engines understand how the pages are related.
20. Use keyword-rich anchor text when linking to internal pages.
21. Link to other strong sites in your niche to signal relevancy to Google.
22. Add your business or personal brand to social media sites and backlink to your website.
23. Research other sites in your niche and get content ideas from them.
24. Receive a website rating based on factors such as page performance, security, SEO, and mobile experience by using the HubSpot Website Grader tool.
25. Compress all images to under 250KB. The smaller, the better.
26. Publish and maintain a blog — Of course, I’m serious about that. Try to post at least once a month.
27. Aim for a minimum of 600 words per page and blog post.
28. Use a grammar-checker such as Grammarly to ensure all copy is error-free.
29. Avoid duplicate and boilerplate content — even one paragraph can be enough to hurt the credibility of your page.
30. Recheck your site architecture to make sure your page hierarchy makes sense.
31. Create a backup of your site whenever you make major changes.
32. Seek guest posting opportunities and backlink to your site in your author bio.
33. Join industry organizations and backlink to your site from your member profile.
34. Avoid duplicating pages to use the same layout. If you do, double-check that your slug doesn’t read .com/original-page-copy. This happens more often than you think. If it happens, change your slug. Here’s how to change your slug in WordPress, if you’re using that CMS.
35. Keep your page URLs short and user-friendly. If the title of a blog post is “50 Ways to Conquer Your Fear of Heights and Fly Worry-Free,” don’t have a URL that reads example.com/20XX-03-25/blog/50-ways-to-conquer-your-fear-of-heights-and-fly-worry-free. Consider instead example.com/conquer-fear-of-heights, or whatever is the best target keyword.
36. Add breadcrumbs to your website to clarify your site structure. Here’s how to add breadcrumbs in WordPress.

Build a website to incite growth.

Building a website is a must-do for anyone who wants to be online. Not only does it help your business appear more professional and established, but it’s also one of the main ways consumers can discover your brand.

I primarily use brand websites to discover and purchase products, but I didn’t realize how challenging and costly it can be to develop and maintain a website from scratch.

It’s amazing that we have access to intuitive website builders and CMS products that establish a more efficient and effective website creation process.

This step-by-step guide will help you create a truly special website that accurately represents the brand you care so much about.

Editor's note: This post was originally published in May 2018 and has been updated for comprehensiveness.

Capture the timeless elegance and charm of Italy with our curated selection of the best Italian-style fonts.

Whether you’re designing for a luxury brand, a rustic restaurant, or a high-end fashion label, Italian-inspired fonts can bring a sense of sophistication and flair to your projects. These fonts reflect the rich heritage of Italian design, from the classic, ornate styles of old-world Italy to sleek, modern typefaces inspired by the country’s famous art, architecture, and fashion.

In this post, we’ve handpicked the best Italian-style fonts that embody the beauty, culture, and craftsmanship Italy is known for. From elegant serif fonts that channel the grandeur of Renaissance architecture to playful, script styles reminiscent of Italian cafés and boutiques, these typefaces will help you create a design with authentic Italian flavor. Have a look.

Marcopolo – Italian Restaurant Font

Marcopolo is a creative Italian-style font, featuring a striking contrast deco style. This unique uppercase typeface also offers intriguing lowercase designs and comprehensive multilingual support. From Afrikaans to Zulu, it effectively communicates in diverse languages, making it a versatile choice for global projects.

Fiorent Deco – Italian Style Font

Fiorent Deco is an Italian-style display font that embodies Art Deco simplicity. With its clean, modern letterforms imbued with a classic, retro feel, this all-caps font is fitting for headlines, branding, or logotypes. Inspired by Italian cafes, it includes stylish alternatives for certain characters, like the letter ‘S’. This font is especially ideal for food product packaging, menu designs, or cafe and restaurant branding.

CA Capoli – Italian Style Font

CA Capoli is a beautifully refined script typeface with an authentic vintage flair. Inspired by a 1950’s font found on an Italian ceramic ashtray during a trip, the creators aimed to fill in the blanks of the mystery alphabet. Featuring Regular and Stroke styles alongside a Central European character set and alternative options, CA Capoli is ideal for illustrative titles or logos needing a touch of Italian elegance.

Praline Amaretto – Vintage Italian Font

Praline Amaretto is an Italian-style Serif Font complete with 91 unique, handcrafted glyphs. This inclusive font features both uppercase and lowercase glyphs along with numbers and punctuation. In the near future, this font will also support multilingual glyphs. Perfect for crafting aesthetically pleasing typography for personal or client-based projects.

Pesto – Thin Italian Style Font

Pesto is a sleek, light sans-serif typeface with a multilingual flair. Perfect for imbuing a vintage vibe into logos, branding, arts or text for articles, this versatile TTF font supports a broad spectrum of languages including Spanish, Portuguese, German, Danish, French, Italian, and even Cyrillic.

Gallery – Italian Style Ligature Font

The Gallery is a modern and stylish font that adds a touch of sophistication to your designs. Available in both OTF and TTF files, it supports a wide variety of characters including uppercase, lowercase, numbers, punctuations, and ligatures. The font also offers expansive language support, making it a versatile choice for international projects.

Restaconme – Modern Script Font

Restaconme is an Italian-inspired modern script font ideal for creative projects. Its hand-lettering style design, inspired by Italian pianist Ludovico Einaudi, adds an elegant touch to any project. Making Restaconme a perfect choice for use on apparel, invitations, product packaging, headers, logotype, letterheads, posters, labels and more.

Lico – Vintage Italian Font

Check out Lico, a vintage Italian-inspired font with a fun retro pop twist. The stylistic alternates and ligatures in each letter lend uniqueness to your writing, making Lico ideal for a variety of visual projects ranging from branding and logos to social media content, and even weddings. Lico comes in uppercase, lowercase, punctuation, numerical, ligatures, alternates, and supports multiple languages.

Neretto Sans – Italian Style Font

Neretto Sans is a sleek Italian style font based on the Sensi Bold design by Valerio Dell’Edera. The name Neretto, an Italian term for thick, black type, perfectly describes this contemporary sans serif font. Ideal for magazine titles and logotypes, this font includes updated ligatures, along with a complete glyph set.

Rigoletto – Italian Font Duo

The Rigoletto is a sophisticated, monoline-style font. With its Sans Serif fonts amplifying the sleek script, it emanates an expensive and tidy elegance. Offering 70 alternates, Rigoletto provides substantial flexibility in design. It supports multiple languages, from English to Swedish, making it versatile for international use. This font is particularly suitable for logotypes, wedding invites, vintage labels, and romantic cards.

Matrole – Vintage Italian Font

Matrole is a versatile, vintage Italian-style serif font with three unique styles: clean, rough, and stamp. Providing a comprehensive suite with multilingual characters and stylistic alternates, Matrole is well-suited for various applications including quotes, clothing designs, vintage logos, labels, posters, and packaging designs.

Montrelo – Elegant Italian Font

Montrelo is a chic, modern sans-serif font that emanates Italian elegance. Versatile for any size and medium, it is ideal for branding, social media content, wedding designs, advertisements and product packaging. Montrelo also includes a host of features like OTF, TTF, and WOFF formats, various glyphs, alternates, ligature and multilingual support.

Freudian – Italian Font

This is a beautifully crafted, Italian-style font with a vintage, handmade appeal. Its versatility makes it suitable for an array of graphic design projects such as logos, posters, prints, business cards, and even clothing designs. This opentype feature-rich and PUA Encoded font also supports 23 languages, making it a globally friendly typeface.

Hopscotch – Creative Italian Font

Hopscotch is a charming Italian-style font with whimsical handwritten doodles. Its playful summer tone, complete with a bouncy baseline and full alternate set in uppercase letters, makes it an excellent choice for prints, invitations, greeting cards, and custom typography.

LATUNA – Italian Serif Font

LATUNA, a modern Italian serif font that brings a distinctive and premium touch to any project. The package includes regular and italic versions, web font, ligatures, alternates, and multilingual support. It supports 65 languages from Afrikaans to Zulu.

Romaben – Old Vintage Italian Font

Romaben is an elegant vintage Italian-styled font that exudes a nostalgic charm reminiscent of the 70s, 80s, and 90s. This font captures the timeless appeal of old-fashioned design, making it an ideal choice for a variety of projects – from logos, advertisements, and branding projects to invitation designs and product labels.

Nethan – Elegant Italian Script Font

Nethan is an Italian-style font that gives a distinct, premium touch to your projects. The package includes regular and italic versions of the font in various formats, and comes with added ligatures, alternatives, and multilingual support for 65 languages.

DeMonte – Italian Font Family

DeMonte is an appealing sans serif millennial-generation font, delicately crafted for a soft visual impact. With its 10 weight variations, this diverse font family stylishly accommodates a multitude of languages, including French, German, Spanish, Portuguese, and more.

Free Italian Fonts

Italian – Free Slab Serif Font

Featuring thin lines and a minimalist look, this slab-serif font will allow you to craft beautiful titles, badges, and signage for various projects. The font features an Italian-inspired letter design. And it’s free for personal use.

Italiano – Free Brush Font

This free font is perfect for crafting a bold title for your Italian restaurant or cafe shop. The font comes with a brush-style letter design inspired by Italian typography. It’s free to use with personal projects.

Mantey – Free Italian Style Font

Mantey is a professional-looking font you can use for all sorts of business design needs. It features a clean letter design inspired by Italian style but with a simple and bold look. It’s free for personal use only.

Marcione Trial – Free Italian Font

Marcione is another great free font you can use to craft Italian-themed typography. It comes with a tall and narrow letter design that will fit perfectly with Italian restaurant and hotel branding designs. It’s free for personal use.

Italian Breakfast – Free Font

A stylish Italian script font that features creative curves and swirly letters. This font is ideal for more romantic-themed typography designs as well as greeting cards, T-shirts, and more. It’s free to use with personal projects.

Designing a magazine from scratch can be a lot of work. You have to come up with unique layouts for multiple pages, design the covers, format paragraphs, and much more. Did you know that you can get a great head-start by simply using an InDesign magazine template?

That’s right! With a magazine template, you get a complete magazine pre-designed by a professional. All you have to do is edit the design to change the colors while replacing the text and images.

We handpicked a collection of amazing InDesign magazine templates to help you find the right design for your project. There are all kinds of magazine templates in this collection ranging from fashion magazines to business magazines and more.

Let’s have a look.

Minimal Style InDesign Magazine Template

This InDesign magazine template is perfect for fashion-oriented projects. It features 12 easily editable pages of 11×8.2 inches at 300 dpi resolution, ready to print in CMYK color mode. The layered file is compatible with Indesign CS 4, CS 5, and CS 6, and has a 3mm bleed. The template comes with free fonts alongside a handy help file.

Inspired Furniture InDesign Magazine Template

A flexible and user-friendly InDesign magazine template for interior design and furniture brands. The 12-page layout, with 300 dpi resolution, is designed for a standard-sized 11×8.2 in paper. It supports Indesign CS versions 4 to 6 and includes paragraph style and layered file features while working in a print-ready CMYK color mode.

Modern Travel InDesign Magazine Template

This is a sleek, professional InDesign magazine template perfect for creating visually appealing and informative travel magazines. With its emphasis on clean design, quality visuals, and a unified aesthetic, this template is great for travel publications or bloggers looking to inspire with their adventures. It offers 16 fully customizable A4 pages and uses CMYK color mode and free fonts.

Simple Travel InDesign Magazine Template

This InDesign magazine template is designed to help you create an impressive travel magazine. Its sleek, professional style is marked by clean lines and top-quality visuals, promising aesthetics that are both appealing and informative. The 16-page template is fully customizable, operates in CMYK color mode, and uses free fonts.

Life Style Magzine InDesign Template

A user-friendly InDesign magazine template for creating a bespoke, professional lifestyle magazine. Offering 16 customizable pages, resizable vector elements, and convenient drag-and-drop photo replacement, it streamlines the designing process, saving valuable time. Additionally, it equips users with business and marketing templates, and offers versatility in color and typography customization.

Food and Culinary Magazine InDesign Template

This InDesign magazine template is specifically designed for food and culinary magazines. This user-friendly asset has room for 12 pages and is quite easily editable. The template, fit for easy printing, sports a color mode of CMYK with a resolution of a sharp 300 dpi. Comes with a useful help file and space for free font downloads.

Modern Nature Magazine InDesign Template

A brilliant InDesign magazine template for nature-themed publications. The user-friendly design features 16 unique pages, including master pages, and is fully customizable. It is compatible with various versions of InDesign, boasts automatic page numbering, and is print-ready in a CMYK color palette, 300 DPI Resolution.

Modern Fashion Magazine InDesign Template

Another versatile InDesign magazine template for creating stylish fashion magazines. With 16 unique pages, automatic page numbering, and compatibility with InDesign CS4 to CC, this template is easy to customize and edit. It comes in a print-ready format with 300 DPI resolution in CMYK color.

Landscape Magazine Layout InDesign Template

Explore a contemporary and versatile magazine design with this landscape-style InDesign magazine template. Designed for aesthetic appeal and reader engagement, it features a structured grid, stylish typography, and sections for articles, images, and ads. The customizable template, compatible with InDesign, allows for the modification of colors and fonts to suit various themes.

Recipe Book InDesign Magazine Template

This is a professionally crafted InDesign magazine template for food lovers and chefs. It features a modern, customizable layout perfect for showcasing recipes, and comes with easy-edit convenience. Boasting clean design, A4 paper size with 3mm bleed, and compatibility with InDesign, it is also easily downloadable and print-ready.

Enjoy Magazine Template for InDesign

This is a sleek and modern InDesign template best used for designing stylish and engaging magazines. Its user-friendly design allows easy customization of typography, brand colors, and images. It features 16 unique pages and it comes in high-resolution, A4 format. The template’s minimal design and versatile features pave the way for a magazine layout that truly encapsulates your brand.

Winter Magazine Template for InDesign

A sleek, winter-themed InDesign template for modern magazines. It’s geared for easy customization, allowing you to quickly swap in your logo, images, brand colors, and typography, saving you considerable time and effort. The template spans 16 unique pages with resizable vector elements, all encapsulated within a professional, minimal, and creative design.

Simple Travel Magazine InDesign Template

This InDesign template is ideal for both travel lovers and professionals and provides an easy-to-use platform for creating stunning travel magazines or brochures. Its versatile bifold layout is suitable for travel agencies, writers, and tourism events. The template comes in A4 size with fully customizable elements.

Multipurpose Magazine InDesign Template

A dynamic InDesign template for modern magazine design. It blends functionality and visual appeal, offering a compelling reading experience with a modern design that incorporates whitespace and attractive typography. Compatible with InDesign, this easy-to-edit, professional template is also print-ready, and features free fonts

Fashion Luxury Magazine for InDesign

This is a superb InDesign template for luxury and fashion brands for creating stylish magazines. Embodying a sleek professional design, it’s easily editable with 12 custom pages in A4 format. Its features range from portrait orientation, print-ready settings (CMYK, 300 dpi), to character and paragraph styles. You can customize colors and all objects freely, making it a versatile tool for any project.

Food Magazine Template for InDesign

This InDesign template is ideal for designing magazines for food-related brands. Offering 12 customizable pages in professional A4 format, all elements like objects, colors, and text can be edited to suit your needs. The high-resolution, print-ready design comes with character and paragraph styles and allows color customization for boundless creativity.

Creative Portfolio Magazine InDesign Template

Another versatile InDesign template designed to spotlight your portfolio in a fresh modern fashion. This easy-to-edit template combines effortless design and convenient navigation, creating an unforgettable user experience. Including 16 pages, the template is print-ready, compatible with InDesign, and uses a free font.

Unique Magazine Template for InDesign

This InDesign template offers an easy-to-use layout for creating customized digital magazines. The design is minimalistic and professional, with 16 unique pages, resizable vectors, and the option to effortlessly swap out fonts and brand colors.

Sports Magazine Layout for InDesign

You can create stylish sports-themed magazines using this creative InDesign template. Optimized for A4 size, the 16-page template features easy-to-edit layouts and is print ready. It’s perfect for professional sports teams, brands, and news magazines as well

Clean Portfolio Magazine InDesign Template

This is a sleek, professionally designed InDesign template ideal for showcasing portfolios. It’s easy to customize and enhances any body of work with its modern aesthetic of crisp lines and contemporary typography. It’s a 16-page document that’s print-ready and uses CMYK color scheme.

Modern Business Magazine InDesign Template

This magazine template features a modern and professional design that’s most suitable for small businesses. You can use it to craft magazines to promote services, products, and brands. The template includes 12 page layouts with easily editable designs.

Multipurpose Magazine Template for InDesign

A simple and creative InDesign magazine template that can handle many different types of industries. This magazine template comes with 12 unique pages with flexible layouts. It’s ideal for making magazines for various businesses and brands.

Travel Magazine Template for InDesign

If you’re working on a design for a travel-related magazine, be sure to grab this InDesign template. It features a modern design with plenty of space for showcasing big beautiful photos all across its pages. There are 20 unique page layouts in this template.

Life Nature Magazine InDesign Template

This InDesign template can be used to create both lifestyle and nature magazines. It includes 20 different page designs with beautiful paragraph styles. You can fully customize it to your preference using InDesign CS4 or higher.

Free Cookbook Magazine InDesign Template

Want to create a simple cookbook magazine with all your favorite recipes? Then this free InDesign template will come in handy. It includes 18 page layouts with stylish designs. The template is print-ready as well.

Future Techno Magazine InDesign Template

This InDesign magazine template is perfect for technology-themed magazines. It features simple page layouts with beautiful paragraph styles and designs. You can use it to create both business and entertainment magazines.

Creative Magazine Template for InDesign

This template can be used to design a creative lifestyle magazine to share articles as well as to promote brands quite effectively. It features 20 unique pages in A4 size. And it’s easily customizable to your preference.

Stylish Landscape Magazine InDesign Template

If you prefer magazine designs with a landscape view, this InDesign template is perfect for you. It comes with highly visual page layouts where you can showcase large images throughout the magazine. There are 20 page layouts included in the template.

Indie Magazine Minimal InDesign Template

The clean and minimal design of this magazine template makes it a great choice for various types of lifestyle magazines. It includes 24 unique page layouts with easily editable paragraph styles, image placeholders, and more.

Free Trendy Magazine Template for InDesign

This free InDesign magazine template is great for making trendy magazines to talk about various lifestyle and fashion-related topics. The template includes 14 customizable page designs with changeable colors.

Modern Magazine InDesign Template

If you’re working on designing an adventure, travel, or lifestyle magazine, this template will fit in perfectly with your needs. It features a clean and modern page design with lots of space for showcasing images. The template has 12 page layouts with easily editable elements.

Colorence – Creative InDesign Magazine Template

Colorence is the perfect magazine template for crafting colorful and creative magazines for modern brands. There are 14 unique page layouts included in this template and they are all fully customizable. You can change colors, formatting, fonts, and much more to your preference.

Flora – Elegant Magazine InDesign Template

Flora is an elegant magazine template for InDesign. It features minimal and simple page designs for crafting modern magazines for various topics. The template is especially suitable for lifestyle and travel magazines. It includes 20 pages in A4 and US Letter size.

CHLOË – InDesign Fashion Magazine Template

This InDesign magazine template is made with fashion and lifestyle topics in mind. It comes with 32 unique page designs that you can easily customize to your preference. The template includes master page layouts and comes in both IDML and INDD formats.

Free Printable Health Magazine InDesign Template

This is a free InDesign magazine template you can use to create a simple health magazine. It includes several colorful page layouts in A4 and US Letter sizes. The template is also available in MS Word and Apple Pages format.

Bold Fashion Magazine InDesign Template

You can create a bold and minimalist fashion magazine using this InDesign template. It includes 12 unique page layouts with elegant designs. Each page is fully customizable and you can add your own colors, change fonts, and add custom images however you like.

Culture Magazine InDesign Template

This InDesign magazine template is perfect for designing culture and lifestyle magazines. It features beautiful page layouts with lots of space for showcasing images and visuals. The template includes 12 unique page layouts in A4 size.

Glamoure – Modern InDesign Magazine Template

Grab this template to design a modern and glamorous fashion magazine. There are 12 different page layouts to choose from with easily editable colors and font options. You can use this template to make fashion lookbooks and catalogs as well.

Interior Design Magazine InDesign Template

This magazine template comes with a minimal page design to help accentuate your product images throughout every page. It’s a great choice for making magazines for interior design and architecture topics. The template has 12 custom page layouts.

Free Fashion College InDesign Magazine Template

Another free InDesign magazine template with modern and visual page designs. This template is ideal for making magazines and brochures related to fashion and beauty. It’s available in MS Word and Apple Pages versions too.

Lifestyle Magazine Template for InDesign

This beautiful, and cool lifestyle magazine for InDesign is an excellent choice for any brand that values standing out from the pack. Featuring a simple yet eye-catching design, and fantastic use of white space, this template is too good to pass on.

Graceland – InDesign Magazine Template

Here we have a professionally designed InDesign magazine template perfectly fitting to a pool of businesses, and industries. It offers a grid based layout, 24 unique pages with automatic numbering, and free fonts. Grab it right now!

Julienn – Lifestyle InDesign Magazine Template

Check out Julienn, a carefully crafted lifestyle magazine template that comes with 32 remarkably unique pages, fully customizable in Adobe InDesign. It has a tactfully designed grid-based format that not just commands attention, but also keeps the readers hooked on the content from start to end.

Creative InDesign Magazine Template

This beautifully creative InDesign magazine template has a unique design that will make your own magazines stand out from the crowd. This template comes with a clean design filled with stylish shapes, image placeholders, and unlimited color options for customizing the design. It includes 14 different page layouts as well.

Minimal InDesign Magazine Template

If you’re working on a magazine design for creative arts, design, or photography, this minimal InDesign magazine template will be a perfect choice for you. It features 14 unique and editable page layouts with a creative design. All the colors and shapes used in the design are customizable to your preference.

Modern InDesign Magazine Template

A professional InDesign magazine template featuring a modern design. This template includes 30 unique page templates that you can easily customize however you like to create all kinds of magazines. The highly visual and content-rich design makes this a great choice for technology-themed magazines.

28-Page InDesign Magazine Template

You can craft a beautiful lifestyle magazine using this impressive InDesign template. It comes with a professionally-crafted design that features image placeholders and proper paragraph formatting. All of which are fully editable. The template includes 28 page layouts in A4 size.

Fashion Magazine Template for InDesign

Next up we have a classy, and sophisticated magazine template that brings a unique personality to the table. The design is minimal yet eye-catching, and everything from text to colors to shapes can be customized to suit your own branding.

Free Minimal InDesign Magazine Template

Here we have a clean, and minimal magazine template that can be used by virtually any business or industry under the sun. It has an awfully flexible design, making it one of the best free InDesign magazine templates floating around on the web right now.

Unique InDesign Magazine Template

If you are looking for a professional yet stylish business magazine template for InDesign, our next option has you covered. It comes with an uncluttered and trendy design, allowing you to accommodate bulk content without losing quality and readability.

Kalonice – Free InDesign Magazine Template

Kalonice is a magazine template that has been crafted as per the latest design standards. It has a modern, multipurpose layout that fits almost any business ranging from fashion and photography to interior design and architecture.

Fashion Magazine InDesign Template

Looking for inspiration to design a fashion magazine? Then this template will help you get a headstart. It features a minimal design that highlights images with large image fill backgrounds. The template also features 20 page layouts you can easily customize to change colors and paragraphs to match your branding.

Prambanan – Free InDesign Magazine Template

This is a free InDesign magazine template you can use to design a simple magazine related to travel and tourism. The template featuring multiple page designs you can edit to your preference. It’s free to use with your personal projects.

Healthy Lifestyle Magazine InDesign Template

Use this beautifully designed InDesign template to create a professional lifestyle magazine. It comes with 18 unique page layouts with fully customizable designs. The template is print-ready but you can also use it to create and publish eBooks.

Index Magazones InDesign Magazine Template

Index is a very unique InDesign magazine template that comes in 11,6 X 8,2-inch size. It features 20 pages with minimal designs. And you can change the colors, fonts, and even the paragraph formatting to your preference.

Honen Travel Guide Magazine InDesign Template

This magazine template is designed specifically for creating magazines and guides related to travel and tourism. It includes 24 unique page layouts in A4 size with easily editable design. The template is compatible with Adobe InDesign CS4 and higher.

Lookbook – Free InDesign Magazine Template

This free InDesign template is ideal for designing a simple lifestyle magazine. The template comes with several stylish page layouts that allow you to showcase large images. This template is also free to use with personal projects.

Modern Business InDesign Magazine Template

A beautifully designed InDesign magazine template featuring colorful shapes, image placeholders, and unique paragraph styles. This template also uses a minimal text content and more visual elements throughout its design. Making it perfect for design, architecture, and photography magazines. It includes 14 page layouts.

Sport Magazine InDesign Template

This magazine template is made specifically for crafting sports magazines. It features a very visual and modern design. And comes with 30 different page layouts in both A4 and US Letter sizes. This template is also compatible with InDesign CS4 and higher.

Clean Minimal InDesign Magazine Template

Sometimes the best designs are the ones that use fewer colors and visual elements. This magazine template is one of them. It features a clean design that uses lots of white space to give the centerstage to your content. It’s perfect for agency and brand magazines. And it’s also compatible with both InDesign and MS Word.

Voyager Travel Magazine InDesign Template

Voyager is a beautifully designed magazine template you can use to create modern travel and adventure magazines. It features 20 unique page layouts you can easily customize to your preference and comes in A4 and US Letter sizes. The template is perfect for crafting a magazine for a nomadic audience.

Business Magazine InDesign Template

Magazines are a great way to promote a brand and connect with potential customers. This template will allow you to start a brand magazine for your own business. It includes 20 different editable page layouts in A4 size and features a modern design as well.

Fashion & Lifestyle Magazine InDesign Template

This InDesign template is designed to perfection for crafting fashion and lifestyle magazines. It comes with 25 unique page designs filled with shapes, colors, stylish paragraph formatting, and plenty of space for showcasing images. The template is available in both IDML and INDD formats.

Santal – Free InDesign Magazine Template

Santal is a beautiful free InDesign template you can use to craft a modern business, agency, or creative magazine. The template features a stylish page design full of color and image placeholders.

Modern Free InDesign Magazine Template

Design a professional magazine using this free InDesign template. It features a set of print-ready page designs you can customize however you like. It’s available in A4 size.

Food Magazine InDesign Template

Food magazines have to have visual designs with lots of large images. And content formatting that allows you to write about recipes and restaurants. This InDesign magazine template has it all. It comes with14 unique page layouts. You can easily customize each page to your preference as well.

Technology Magazine InDesign Template

Working on a tech or gaming magazine? Then this template is perfect for you. It includes 25 unique page layouts featuring modern designs and formatting to help showcase products and editorials. The template comes with 3 different cover designs as well.

Furniture Landscape InDesign Magazine Template

This magazine template features a landscape design that allows readers to browse content more easily. The landscape design also makes it a great option for designing catalog-style magazines. It’s especially suitable for furniture and interior design magazines. The template includes 16 unique page layouts.

Lifestyle Magazine InDesign Template

You can design a modern and minimal lifestyle magazine using this InDesign template. It features a clean design that allows you to effectively highlight the contents of your magazine more easily. The template is compatible with InDesign CS4 to CS6 as well as CC.

Designer Fashion Magazine InDesign Template

This magazine template comes with a minimal design that makes it most suitable for designer fashion and apparel brands. It includes lots of large image placeholders for showcasing your products and designs. And includes 14 different fully customizable page layouts as well.

Cornea Photography Free InDesign Magazine

Cornea is a modern magazine template you can use to create photography portfolios and magazines. The template includes fully editable page layouts you can easily customize using InDesign. And it’s free!

Free Business Magazine InDesign Template

This free magazine template is designed with small businesses in mind. It comes with a set of professionally designed page layouts that are easy to edit. And it’s free to download and use with your personal projects.

Photography Magazine InDesign Template

The beautiful dark theme and the elegant design makes this a great template for fashion, design, and photography magazines. It features large image placeholders for showcasing images throughout 30 different page designs. It’s available in both A4 and US Letter sizes as well.

Lemo – Creative InDesign Magazine Template

This creative InDesign magazine template is suitable for crafting all kinds of magazines. It features a very flexible design that you can easily customize. You can change its colors, fonts, shapes, and much more. It includes 30 unique page templates and it works with InDesign CS4 and higher.

Professional InDesign Magazine Template

A very professional InDesign magazine template featuring an old-school content design. This template has the same design that you usually see in tech and business magazines. It includes 28 page layouts with customizable designs.

Stylish InDesign Magazine Template

Another modern InDesign magazine template you can use to design a creative magazine for a brand or business. The template comes with 25 unique pages featuring editable colors, free fonts, and beautiful cover design.

Romner – Modern Magazine InDesign Template

If you’re looking for uncommon and edgy magazine design, this template is a great choice for you. It features a unique and minimal design that gives more attention to written content. The template includes 20 unique and editable page layouts.

Looking for more? Check out our best InDesign brochure templates collection for more design inspiration.

Finally! After so many years, we’re very happy to launch “How To Measure UX and Design Impact”, our new practical guide for designers and managers on how to set up and track design success in your company — with UX scorecards, UX metrics, the entire workflow and Design KPI trees. Neatly put together by yours truly, Vitaly Friedman. Jump to details.

In many companies, designers are perceived as disruptors, rather than enablers. Designers challenge established ways of working. They ask a lot of questions — much needed ones but also uncomfortable ones. They focus “too much” on user needs, pushing revenue projections back, often with long-winded commitment to testing and research and planning and scoping.

Almost every department in almost every company has their own clearly defined objectives, metrics and KPIs. In fact, most departments — from finance to marketing to HR to sales — are remarkably good at visualizing their impact and making it visible throughout the entire organization.

But as designers, we rarely have a set of established Design KPIs that we regularly report to senior management. We don’t have a clear definition of design success. And we rarely measure the impact of our work once it’s launched. So it’s not surprising that moste parts of the business barely know what we actually do all day long.

Business wants results. It also wants to do more of what has worked in the past. But it doesn’t want to be disrupted — it wants to disrupt. It wants to reduce time to market and minimize expenses; increase revenue and existing business, find new markets. This requires fast delivery and good execution.

And that’s what we are often supposed to be — good “executors”. Or to put differently, “pixel pushers”.

Over years, I’ve been searching for a way to change that. This brought me to Design KPIs and UX scorecards, and a workflow to translate business goals into actionable and measurable design initiatives. I had to find a way to explain, visualize and track that incredible impact that designers have on all parts of business — from revenue to loyalty to support to delivery.

The results of that journey are now public in our new video course: “How To Measure UX and Design Impact” — a practical guide for designers, researchers and UX leads to measure and visualize UX impact on business.

The course dives deep into establishing team-specific design KPIs, how to track them effectively, how to set up ownership and integrate metrics in design process. You’ll discover how to translate ambiguous objectives into practical design goals, and how to measure design systems and UX research.

Also, we’ll make sense of OKRs, Top Task Analysis, SUS, UMUX-Lite, UEQ, TPI, KPI trees, feedback scoring, gap analysis, and Kano model — and what UX research methods to choose to get better results. Jump to the table of contents or get your early-bird.

A practical guide to UX metrics and Design KPIs
8h-video course + live UX training. Free preview.

• 25 chapters (8h), with videos added/updated yearly
• Free preview, examples, templates, workflows
• No subscription: get once, access forever
• Life-time access to all videos, slides, checklists.
• Add-on: live UX training, running 2× a year
• Use the code SMASHING to get 20% off today
• Jump to the details →

25 chapters, 8 hours, with practical examples, exercises, and everything you need to master the art of measuring UX and design impact. Don’t worry, even if it might seem overwhelming at first, we’ll explore things slowly and thoroughly. Taking 1–2 sessions per week is a perfectly good goal to aim for.

This course is tailored for advanced UX practitioners, design leaders, product managers, and UX researchers who are looking for a practical guide to define, establish and track design KPIs, translate business goals into actionable design tasks, and connect business needs with user needs.

By the end of the video course, you’ll have a packed toolbox of practical techniques and strategies on how to define, establish, sell, and measure design KPIs from start to finish — and how to make sure that your design work is always on the right trajectory. You’ll learn:

• How to translate business goals to UX initiatives,
• The difference between OKRs, KPIs, and metrics,
• How to define design success for your company,
• Metrics and KPIs that businesses typically measure,
• How to choose the right set of metrics and KPIs,
• How to establish design KPIs focused on user needs,
• How to build a comprehensive design KPI tree,
• How to combine qualitative and quantitative insights,
• How to choose and prioritize design work,
• How to track the impact of design work on business goals,
• How to explain, visualize, and defend design work,
• How companies define and track design KPIs,
• How to make a strong case for UX metrics.

Producing a video course takes quite a bit of time, and we couldn’t pull it off without the support of our wonderful community. So thank you from the bottom of our hearts! We hope you’ll find the course useful for your work. Happy watching, everyone! 🎉🥳

Finally! After so many years, we’re very happy to launch “How To Measure UX and Design Impact”, our new practical guide for designers and managers on how to set up and track design success in your company — with UX scorecards, UX metrics, the entire workflow and Design KPI trees. Neatly put together by yours truly, Vitaly Friedman. Jump to details.

In many companies, designers are perceived as disruptors, rather than enablers. Designers challenge established ways of working. They ask a lot of questions — much needed ones but also uncomfortable ones. They focus “too much” on user needs, pushing revenue projections back, often with long-winded commitment to testing and research and planning and scoping.

Almost every department in almost every company has their own clearly defined objectives, metrics and KPIs. In fact, most departments — from finance to marketing to HR to sales — are remarkably good at visualizing their impact and making it visible throughout the entire organization.

But as designers, we rarely have a set of established Design KPIs that we regularly report to senior management. We don’t have a clear definition of design success. And we rarely measure the impact of our work once it’s launched. So it’s not surprising that moste parts of the business barely know what we actually do all day long.

Business wants results. It also wants to do more of what has worked in the past. But it doesn’t want to be disrupted — it wants to disrupt. It wants to reduce time to market and minimize expenses; increase revenue and existing business, find new markets. This requires fast delivery and good execution.

And that’s what we are often supposed to be — good “executors”. Or to put differently, “pixel pushers”.

Over years, I’ve been searching for a way to change that. This brought me to Design KPIs and UX scorecards, and a workflow to translate business goals into actionable and measurable design initiatives. I had to find a way to explain, visualize and track that incredible impact that designers have on all parts of business — from revenue to loyalty to support to delivery.

The results of that journey are now public in our new video course: “How To Measure UX and Design Impact” — a practical guide for designers, researchers and UX leads to measure and visualize UX impact on business.

The course dives deep into establishing team-specific design KPIs, how to track them effectively, how to set up ownership and integrate metrics in design process. You’ll discover how to translate ambiguous objectives into practical design goals, and how to measure design systems and UX research.

Also, we’ll make sense of OKRs, Top Task Analysis, SUS, UMUX-Lite, UEQ, TPI, KPI trees, feedback scoring, gap analysis, and Kano model — and what UX research methods to choose to get better results. Jump to the table of contents or get your early-bird.

A practical guide to UX metrics and Design KPIs
8h-video course + live UX training. Free preview.

• 25 chapters (8h), with videos added/updated yearly
• Free preview, examples, templates, workflows
• No subscription: get once, access forever
• Life-time access to all videos, slides, checklists.
• Add-on: live UX training, running 2× a year
• Use the code SMASHING to get 20% off today
• Jump to the details →

25 chapters, 8 hours, with practical examples, exercises, and everything you need to master the art of measuring UX and design impact. Don’t worry, even if it might seem overwhelming at first, we’ll explore things slowly and thoroughly. Taking 1–2 sessions per week is a perfectly good goal to aim for.

This course is tailored for advanced UX practitioners, design leaders, product managers, and UX researchers who are looking for a practical guide to define, establish and track design KPIs, translate business goals into actionable design tasks, and connect business needs with user needs.

By the end of the video course, you’ll have a packed toolbox of practical techniques and strategies on how to define, establish, sell, and measure design KPIs from start to finish — and how to make sure that your design work is always on the right trajectory. You’ll learn:

• How to translate business goals to UX initiatives,
• The difference between OKRs, KPIs, and metrics,
• How to define design success for your company,
• Metrics and KPIs that businesses typically measure,
• How to choose the right set of metrics and KPIs,
• How to establish design KPIs focused on user needs,
• How to build a comprehensive design KPI tree,
• How to combine qualitative and quantitative insights,
• How to choose and prioritize design work,
• How to track the impact of design work on business goals,
• How to explain, visualize, and defend design work,
• How companies define and track design KPIs,
• How to make a strong case for UX metrics.

Producing a video course takes quite a bit of time, and we couldn’t pull it off without the support of our wonderful community. So thank you from the bottom of our hearts! We hope you’ll find the course useful for your work. Happy watching, everyone! 🎉🥳

Today, we’re bringing you a set of professionally designed Microsoft Word brochure templates to help you get a head start on your next brochure project.

Every designer has a collection of pre-designed templates. These templates not only allow you to enhance your workflow but also save hours of time otherwise spent searching for an inspiring starting point.

Whether you’re working on a brochure for a business, a case study, report, or a project proposal, you’ll find plenty of options to choose from in this collection of templates (and even more with our quick brochure design tips, and our full series on brochure templates!)

Top Pick

Minimal Business Brochure Template

This minimalist and modern brochure template is ideal for making a multi-page brochure for many different types of business and branding purposes.

The template comes with 16 page layouts in A4 size, fully optimized with paragraph formatting, image placeholders, and much more to offer a simpler way to create a professional brochure.

Why This Is A Top Pick

What makes this brochure template special is that it comes in both MS Word and InDesign file formats. Not only that but it includes file formats that support older and new versions of both software as well.

Business Proposal Word Brochure Template

If you’re looking for a modern brochure template design to craft a killer business proposal, this Word template is for you. It comes with 20 page layouts with fully customizable designs and in A4 size. It’s available in both Word and InDesign formats.

Product Manual Word Brochure Template

The dark and stylish color theme of this template will add a certain classy look to your brochure designs. It’s perfect for making product manuals and product showcase brochures. The template includes 20 customizable page layouts.

Project Proposal Word Brochure Template

Want to create a winning project proposal? Then use this Word template. This template comes in InDesign and Word formats. It’s easily editable so you can change its colors, fonts, and formatting to your preference.

Business Plan – Word & InDesign Brochure Template

Looking to create a brochure to showcase and detail your business plan? Then this template will come in handy. It comes in both MS Word and InDesign file formats to let you easily customize the design however you like. The template features 20 fully formatted page layouts. With editable paragraphs and text styles.

Red – Annual Report Word Brochure Template

Red is a professional brochure template made specifically for creating annual reports for companies. This template is available in multiple formats, including MS Word, InDesign, and Adobe Illustrator. It features 25 unique page layouts in A4 size. And each page can be easily customized to your preference.

Free Tri-Fold Word Brochure Template

This is a free tri-fold brochure template you can use to promote a furniture store or interior design business. It features a simple and editable layout. The template also comes in Word, InDesign, Apple Pages, and many other formats.

Graphic Design Portfolio Word Brochure

This Word brochure template comes with 16 unique pages tailored for graphic design portfolios. Its dynamic features include easy customizability, automatic page numbering, compatibility with various CS systems, and a vibrant design utilizing CMYK color at 300 DPI resolution. This template, provided in InDesign INDD and IDML files as well as Word files.

Minimal Portfolio Word Brochure Template

This handy Word brochure template allows for the easy construction of neat, professional design portfolios. Its package comes loaded with 16 unique pages, master pages, customizable InDesign and Word files that are compatible with CS4 to CC editions. Added features include automatic page numbering and high-res CMYK colors, all framed in a print-ready format.

Conference Agenda Word Brochure Template

A versatile and user-friendly Word brochure template aimed at helping you organize and share event details effectively. With its 20 unique layouts, customizable color schemes, and brand integration capabilities, this brochure template is optimized for use in Adobe Indesign and Microsoft Word, providing you with a professional, high-quality presentation document.

Bold Business Proposal Word Brochure Template

This is a professional Word brochure template designed to give your business pitch a sleek and contemporary edge. The 20-page template offers a range of customizable options – from colors to images – and includes professional layouts that are perfect to present your company’s strengths, history, and pricing in a comprehensive manner.

Healthcare Brochure Word Template

This is a 20-page, fully customizable Word brochure template designed to highlight your medical practice services with professionalism. It’s compatible with Adobe InDesign, Word, PDF, and features sleek infographics, staff profiles, and detailed service outlines to help engage potential patients and partners. Available in A4 and US Letter sizes.

Multipurpose Annual Report Word Brochure Template

A bundle of versatile Word brochure templates designed to make your report creation hassle-free. Available in Canva, Microsoft Word, Indesign, and Photoshop formats, and with 36 custom layers, the A4-sized, print-ready template offers complete customization, allowing you to edit text, colors, and photos.

Modern Agenda Word Brochure Template

An intuitive, adaptable asset for professional event planning. It features a 20-page layout in both A4 and US Letter sizes, customizable with your brand’s logo, colors, and images. Advanced features including Character and Paragraph Styles, and Swatches modify the color scheme in a single click.

Sponsorship Proposal Word Brochure Template

This is a fully customizable Word brochure template, aimed to help streamline your business presentations. Equipped with 20 distinct layouts, it supports multiple formats including PDF, InDesign, and MS Word. Embedded features of changeable text, colors, images, and an automatic page numbering system, make this template a go-to for both print and digital presentations.

Event Sponsorship Proposal Word Template

A top-notch, professional Word brochure template designed to captivate potential sponsors and demonstrate the value of your event. Fully customizable and complete with everything from clean, modern designs to comprehensive layouts, it’s readily available in various formats including PDF, InDesign, and MS Word. It incorporates unique features such as 20 distinctive layouts.

Catalog Brochure Word Template

Another easy-to-customize Word brochure template ideal for a vast array of projects. With 20 unique, modern layouts compatible with Adobe Indesign and Microsoft Word, this print-ready template offers effortless editing. Whether showcasing products, services, or portfolios, your chosen logo, images, and brand colors can be seamlessly integrated.

Company Profile Word Brochure Template

This is an editable, comprehensive MS Word brochure template for creating company profiles. It comes in both Microsoft Word and Adobe InDesign formats. This A4-sized, 20-page template is easily modified and printable, featuring automatic page numbering and layered files as well.

Conference Agenda Word Brochure Template

A useful MS Word brochure template for creating accurate and professional conference documents. It can be edited in MS Word and Adobe InDesign. The template, suitable for A4 size printing, includes 16 customizable pages that can also be exported as a PDF for digital use.

Business Plan Word Brochure Template

Another professional MS Word brochure template for presenting a detailed business plan. The template is split into two segments, one for narrative and photographs and another for financial data, displayed through creative graphics. Fully customizable, it is compatible with Adobe InDesign and Microsoft Word formats.

Company Profile Word Template

A must-have MS Word brochure template for creating company profiles. Crafted with 24 unique page layouts, it allows effortless changes to colors, text, images, and page order. The A4-sized template is ready to print, compatible with various versions of InDesign, Photoshop, and MS Word.

Annual Report Word Brochure Template

This is a great MS Word brochure template for constructing an informative and visually engaging annual report. Functioning in both Adobe InDesign and MS Word, it offers 24 unique layouts, customizable text, colors, and images, and is print-ready.

Product Catalog Sheet Word Template

A versatile six-page MS Word brochure template for creating product catalog sheets. This fully editable template also supports text, color, and object customizations. It also includes a helpful 34-page PDF guide for seamless navigation and utilization, using free fonts for your convenience.

Corp Word Brochure Template

A high-quality MS Word brochure template for creating professional, polished corporate brochures. Suitable for A4 size paper, it is user-friendly, allowing you to easily adjust colors, text, images, and page order. This template is ready to print, compatible with higher versions of InDesign, Photoshop, and MS Word.

A4 Company Profile Word Template

This MS Word brochure template is designed for creating modern company profiles. Suitable for A4 paper size, it works seamlessly in InDesign, Photoshop, and MS Word. It also includes 16 customizable pages and allows effortless modification of colors, text, and images.

Product Catalog Word Brochure Template

This is a sleek, contemporary MS Word brochure template for creating professional product catalogs. Suitable for a variety of sectors, ranging from food to property, the template comprises of 16 customizable pages. It is compatible with both Adobe InDesign and Microsoft Word.

Capability Statement Word Brochure

A simple 4-page MS Word and Adobe InDesign template for creating company statements. This template is perfectly suited for both print and digital use. It supports automatic page numbering, editing of text, color, and objects, and uses free, downloadable fonts.

Project Proposal Word Brochure Template

You can design bold and attractive proposal brochures for your projects with this Word template. It features an elegant dark color theme with beautiful inner pages. The template has 32 different page layouts to choose from. And it comes in Word and InDesign formats.

Minimalist Trifold Brochure Word & InDesign

This is a tri-fold brochure template that has a modern and minimalist design. It’s ideal for promoting brands and businesses related to furniture, architecture, and even real estate. The template is available in Word, Photoshop, InDesign, and Illustrator formats.

Annual Report Template Word & INDD

Use this Word brochure template to design a professional annual report to showcase your business profits and projections. The template includes 20 different pages with clean and simple designs. You can also fully customize each page to your preference.

Travel Proposal Brochure MS Word & InDesign

You can use this Word brochure template to design a simple and minimal proposal related to travel and tourism. The template comes with 16 unique pages with different paragraph formatting and lots of image placeholders.

Free School & Education Tri-Fold Brochure Template

This free Word template is ideal for making tri-fold brochures related to education. It’s especially suitable for spreading the word about your school events, courses, and special programs. The template is available in multiple file formats.

Brief Proposal Brochure for Word

Make a killer proposal that wins over clients with this Word brochure template. It features a modern and creative cover design with lots of cool inner page layouts to choose from. The template is available in 5 different color schemes as well as in multiple file formats, including InDesign and Photoshop.

Darko – Minimalist A4 Trifold Brochure for Word

Darko is a modern brochure template for Word. It features a minimalist design with an aesthetic feel. This template is ideal for promoting fashion, lifestyle, and beauty brands. The template features a tri-fold design in A4 size.

Company Profile Landscape Word Brochure

You can use this Word brochure template to design the perfect company profile to showcase your business in a professional way. It features a landscape view with fully customizable page designs. There are 16 custom page layouts included in this template.

Business Proposal Brochure Word Template

A clean and minimal brochure template for MS Word. This template is designed for making business proposal brochures. The template has 16 pages with creative paragraph styles and image placeholders. It’s also available in InDesign format.

Free Law Firm Bi-Fold Brochure Word Template

This is a bi-fold brochure template for Word, Apple Pages, InDesign, and Photoshop. It’s great for designing a simple brochure to highlight the services of a law firm. The template can be fully customized to change colors and fonts.

Modern Product Catalog Word Template

Designing modern and stylish product catalogs for your business will get much easier when you have templates like this one. It comes with 24 different page layouts for showcasing products in various ways. The template is available in multiple file formats as well.

Proposal Brochure Word & InDesign Template

You can use this Word brochure template to design attractive project proposals to win over clients. The template features 16 unique page layouts with fully editable colors, shapes, and fonts.

Business Plan Word Brochure Template

This brochure template can be easily customized with both MS Word and Adobe InDesign. It includes 48 different page layouts with one-click color change functions, customizable paragraph styles, and much more.

Conference Brochure for Word & InDesign

A perfect brochure template for designing a simple and minimal brochure for a conference. This is a bi-fold brochure that features designs for both sides. It comes in Word and InDesign formats and in A4 size.

Free Charity Tri-Fold Brochure Word Template

You can download this brochure template for free to design a simple tri-fold brochure for a charity or non-profit organization. The template is available in Word, InDesign, Photoshop, and Illustrator formats.

Minimal Product Catalog Word Brochure

This brochure template will allow you to design minimal product catalogs for modern brands. It includes 16 beautiful page layouts in A4 size. You can customize it in MS Word and Adobe InDesign.

Project Proposal Template for Word

This Word template comes with stylishly designed pages for creating attractive project proposals for various types of businesses and agencies. It includes 24 different page layouts with editable colors, fonts, and image placeholders.

Corporate Brochure Template for Word

You can use this Word template to create a simple bi-fold brochure to promote your corporate services and business. The template includes designs for all sides of the brochure with fully editable layouts.

Company Profile Brochure Template for Word

Grab this brochure template to create professional company profile documents for your clients. It includes 40 custom page layouts with all the necessary designs for making a complete brochure for all kinds of companies. The template is available in Word and InDesign formats.

Free Trifold Agency Word Brochure Template

Another simple and free Word brochure template. This one features a cool tri-fold design that’s ideal for promoting agency services and packages. It comes in InDesign and Photoshop formats too.

Multipurpose Proposal Word Brochure Template

Looking for a clean and minimal brochure template to design a project proposal? Then you’ve found the perfect Word template for the job. This Word brochure has a multipurpose design so you can use it to craft many different types of brochures. There are more than 16 page layouts included in the template.

Proposal Brochure Design Template for Word

This brochure template features one of the best minimalist designs we’ve seen. It takes inspiration from vintage design trends to create an amazing look for each page. And it’s perfect for making project proposal brochures for creative agencies. It includes 26 unique page layouts.

Company Profile Word Brochure Template

With this brochure template, you can design modern and professional company profile brochures for different types of businesses. The template includes 20 unique page designs with fully editable colors, fonts, and paragraph styles.

Solutions – Business Brochure Word Template

If you’re looking for a template to design a brochure for a startup or a digital agency, this template is perfect for you. It features a modern and attractive design that will surely grab attention. There are 20 page designs with 4 cover layouts in this template. And it comes in Word, Photoshop, and InDesign formats.

Modern Business Word Brochure Template

A stylish brochure template featuring a dark and creative color theme. This Word brochure can be easily customized to change colors and fonts however you like. It also comes with 16 unique page designs as well as in Word and InDesign formats.

Free Travel & Tour Bi-Fold Word Brochure Template

Another simple and free brochure template for Word. This template features a tri-fold design and it’s made with travel and tour agencies in mind. You can also download the template in InDesign, Apple Pages, and other formats as well.

Clean Company Profile Word Brochure Template

This brochure template comes with a clean and modern design that allows you to design company profiles for various types of businesses. It features a visual-centric page design and has 16 unique page layouts to choose from.

Landscape Project Proposal Word Brochure Template

Just as the name suggests, this brochure template has a landscape layout design that lets you create all kinds of project proposal brochures with a unique approach. It’s compatible with Word and InDesign. And the template comes with 24 unique page layouts.

Interior Design Word Brochure Template

If you’re working on brochure design for an interior design brand, this Word brochure template is made just for you. It features 20 different page layouts with plenty of space for showcasing large images. The template is great for making catalog-like brochures as well.

Business Proposal – Word Brochure Template

Create an attractive and effective business proposal using this modern brochure template. It comes with 24 customizable page layouts in A4 size. All of the formatting and text styles are made on a 12 column grid. The template is available in both Word and InDesign file formats as well.

Graffiti –  Lookbook Magazine Word Brochure

Graffiti is a modern brochure template you can use to create a stylish lookbook-style magazine or a brochure for your business. It’s most suitable for fashion brands and retail stores. The template includes 25 custom pages with large image placeholders for showcasing your products and designs.

Free Modern Education Word Brochure Template

This is a free brochure template you can use to create a simple bi-fold brochure for an educational business or brand. The template is fully customizable and comes in multiple formats including MS Word, InDesign, Photoshop, and more.

Brand Guidelines – Word Brochure Template

A professionally designed Word brochure template for making brand and company guidelines documents. This brochure includes 20 unique page layouts in A4 size. You can easily edit paragraph styles, add images, and customize master pages to create a high-quality brochure using this template.

Brief Proposal Word Brochure Template

This Word brochure is made for putting together brief proposals for business projects and plans. It includes 6 page layouts for adding only the most important details of your proposal and creating a short yet precise document. The template comes in both InDesign and Word formats.

Lookbook – Minimal Word Brochure Template

You can use this Word brochure template to design an elegant and beautiful lookbook to showcase your products and designs. The template is especially suitable for fashion design and creative agencies for presenting their portfolio. It includes 32 page layouts and comes in Word, InDesign, Affinity, and other formats.

Project Proposal – Landscape Word Brochure Template

If you’re a fan of landscape brochure designs, this Word template is perfect for you. It features a colorful landscape layout with 24 page designs. The template includes master pages, image placeholders, and easily customizable color options.

Free Freelance Proposal Word Brochure Template

This is a very simple and free Word brochure template you can use to create a basic proposal for freelance projects. The template includes 7 page layouts you can easily customize to fit different types of projects.

Laggi – Company Profile Word Brochure

Laggi is a Word brochure template that features a very professional design. It’s perfect for creating company profile brochures for various types of businesses and corporate brands. The template includes 25 custom page layouts in A4 and US Letter sizes.

MORIMO – Creative Agency Word Brochure Template

This brochure template comes with modern and stylish page designs. It’s most suitable for creative agencies and brands as it includes a design filled with creative shapes and colors. The template features 14 page layouts with easily editable designs.

Ghania – Workbook & Lookbook Word Brochure

Whether you want to design a lookbook or a workbook for your business, this template will help you design both without an effort. The template comes with 25 unique page designs. You can also customize each page to your preference using either MS Word, Illustrator, or InDesign.

HEUZIA – Creative Agency Portfolio Word Brochure

This is a multipurpose brochure template that can be used to create various portfolio brochures for creative agencies and brands. It features 14 customizable page layouts in A4 and US Letter sizes. You can also customize it with InDesign or MS Word.

Free Construction Company Word Brochure Template

Another free bi-fold brochure template you can use to create a brochure for a construction company. This brochure template also comes in multiple file formats and features easily editable colors and text styles.

3 Color Project Proposal Brochure Template

This modern brochure template is designed for professionals and agencies for creating winning project proposals with ease. The template comes in 3 different color schemes and you can edit it using MS Word or InDesign.

Felia – Microsoft Word Brochure Template

Check out this stunning 25-page brochure template perfect for virtually any purpose under the sun. The template comes in A4 Letter size, master pages, paragraph style, free fonts, and much more.

Corporate Brochure Template Word

Here we have a clean, modern 12- page brochure template for Microsoft Word that comes in a professionally crafted grid-based layout, A4 and US Letter sizing, and 300 DPI. Try out this template for your next business or corporate brochure.

Clean Microsoft Word Brochure Template

Next up is a clean, and minimal square trifold brochure template for Microsoft Word that can be put to use for virtually any business, corporate, or industry. It offers a range of features that really should be seen to be appreciated.

Free School Brochure Template Word

This colorful and fun trifold brochure template is purpose-built to showcase important information about a school, course, or class. The template is fully customizable in Microsoft Word, and can be downloaded without spending a penny.

Free Architecture Word Brochure Template

Looking for a simple and sophisticated brochure template for an architecture or interior design firm? We have the perfect option for you. This template features a gorgeous layout that can be fully tweaked using your own images, fonts, and brand colors.

Minimal Project Proposal Brochure Template

This is a project proposal brochure template you can use to design proposals for creative projects. The template features 24 page designs and comes in US Letter and A4 sizes. It can also be customized with Word and InDesign.

Modern Project Proposal Brochure Template

Another creative project proposal brochure template featuring a minimal and clean design. The template is easily customizable with MS Word and InDesign. It also features 24 unique page designs, a 12 column grid, master pages, and more.

Landscape Project Proposal Brochure Template

If you’re a fan of the landscape designs, this brochure template will be more suitable for creating a more attractive project proposal. It includes 24 page designs made in landscape view and comes in A4 and US Letter sizes.

Modern Business Brochure Word Template

This brochure template comes with 16 unique page designs you can use to make modern brochures for businesses and agencies. The template is available in A4 size and you can customize it using MS Word and InDesign.

Square Business Brochure Word Template

A creative business brochure template featuring a square shape design. This is a tri-fold brochure template that comes in InDesign and Word file formats. Both versions are fully customizable to your preference.

Free Corporate Business Brochure Template

This free brochure template comes with a professional design and in multiple file formats, allowing you to customize it using Word, Apple Pages, and Photoshop. It includes both front and back designs as well.

Free Professional Brochure Template

A yet another free and professional tri-fold brochure template you can use to craft brochures for modern businesses. This template also comes in multiple file formats and it’s ideal for making brochures for networking events.

Delicate – Word & InDesign Brochure Template

This is a tri-fold brochure template you can use to design a simple brochure to promote your business or agency. It comes in MS Word and InDesign file formats and includes an easily customizable design.

Lifestyle & Fashion Brochure Template

A creative brochure template made for lifestyle and fashion related businesses and agencies. This tri-fold brochure template is most suitable for making a simple leaflet to showcase your services and products. The template is available in Word and InDesign formats.

Rose – Feminine Brochure Template

The beautiful and elegant design of this brochure template makes it most suitable for promoting fashion, beauty, and other feminine products and businesses. The template comes in 20cm x 20cm size and it can be customized with InDesign and MS Word as well.

Minimal Project Proposal Word Brochure Template

This Word brochure template is created for businesses and agencies that appreciate minimalist designs. The template is available in A4 and US Letter sizes featuring clean design and layouts. You can use it to create a professional project or client proposal.

Krypton – Corporate Word Brochure Template

Krypton Word template comes with a modern design. This Word brochure is ideal for creating company profiles and proposals. It includes 12 unique page designs and available in Word and InDesign file formats.

Company Profile A5 Word Brochure Template

This Word brochure template features a creative landscape design. It comes with 16 different page layouts for creating professional company profile brochures. The template is available in A5 size and in InDesign and Word file formats.

Free Bifold Brochure Template

This simple bi-fold brochure template is perfect for making a brochure for a creative or photography agency to showcase their work and services. The template is free to use and it comes in multiple file formats.

Free Travel Trifold Brochure Template

If you’re looking for inspiration to design a brochure for a travel or tour agency, this free template will come in handy. It’s compatible with Word, Photoshop, Illustrator, and Apple Pages.

Proposal and Portfolio Word Brochure Template

A clean and minimal Word brochure template you can use to make many types of project proposals and portfolio brochures. The template is available in A4 and US Letter sizes. You can also edit it using InDesign and Apple Pages as well.

Business Flyer Word Brochure Template

A creative business flyer brochure template. This template comes in 2 different designs featuring light and dark color themes. It’s available in A4 size and you can customize it using Photoshop, Illustrator, and InDesign as well.

Iceberg – Project Proposal Word Brochure Template

A simple and modern brochure template for creating professional project proposals. This Word template features 28 custom-designed pages in A4 and US Letter sizes. It’s also available in InDesign and Apple Page file formats.

Minimal Business Flyer Word Brochure Template

This minimalist business flyer template is perfect for creating a simple brochure to promote your business and agency. You can easily customize it using either MS Word, Photoshop, or InDesign. The template is available in A4 size.

Free Vivid Shapes Event Brochure

This colorful free brochure template comes directly from Microsoft’s Word template library. It’s fully customizable and it’s perfect for crafting a brochure for events and conferences.

Free Nonprofit Brochure Template

This simple and free brochure template is ideal for non-profit and charity organizations. It’s fully compatible with MS Word and you can easily change its colors and text as well.

Business Brochure for MS Word

This is a professionally designed brochure template for corporate and small to medium size businesses. The template features 20 pages with various page designs, which can be used to craft brochures for various purposes, including business flyers and product showcases. The template is available in both Word and InDesign versions.

Microsoft Word Project Proposal

This brochure template is designed for creating project proposals. It includes a 40-page design with all the necessary elements of crafting the perfect brochure for winning over your clients. The template comes to you in Word and InDesign file formats and you can easily customize them to change colors, replace images, and backgrounds as well.

Case Study Booklet

Working on a case study report? Then this brochure template will come in handy. The template features 16 pages and it’s available in both A4 and US Letter sizes. You can also easily edit and customize it using InDesign and MS Word as well.

Creative Project Proposal

Whether you’re working on a proposal for a web design project or a new promotional budget proposal, this stylish and creative brochure template will help you get the job done like a professional. It includes a 40-page design in both A4 and US letter sizes. You can also customize and change its colors with just one-click.

Square Product Brochure

This is a brochure template designed specifically for showcasing products. The template features an image-centric design that will allow you to easily highlight different features of your products using images to attract and win over your customers. It’s available in InDesign and MS Word file formats.

Proposal and Portfolio Template

A clean and minimal proposal template that can also be used to showcase your portfolio. This template is available in MS Word, InDesign, and Apple Pages file formats for easily editing the file using your favorite app. It’s ideal for crafting a project proposal for a web design or a creative agency.

Creative Business Flyer

This is a template designed for creating a simple flyer for showcasing your products and services. It’s most suitable for creative agencies and businesses that provide services. The flyer is a double-sided template that comes in A4 and US letter sizes.

A4 & US Letter Brochure Template for Word

This is a multipurpose brochure template that can be used to create different types of brochures for various businesses. It features a 16-page design with lots of images, which makes it perfect for travel and hotel businesses.

Clean Proposal Template

A clean and a creative proposal template that comes with a design that’s ideal for making brochures for agencies and corporate businesses, especially for product and marketing purposes. The template includes 25 pages and it’s available in both US Letter and A4 sizes.

Brand Proposal Template

A proposal brochure template designed for brands and businesses. The template features 16-page design in A4 and US letter sizes. You can easily customize it using either MS Word or InDesign.

Company Proposal Template

With a 32-page design complete with all sections of a brochure, this proposal template will allow you to present your business or products in a professional way. The template features a 6/12 content column grid design in easily editable Word and InDesign file formats.

Simple Business Brochure

This is a simple brochure template that’s compatible with both MS Word and Indesign and comes in US Letter and A4 sizes. It’s ideal for creating a business or a services brochure for a small business, creative agency, or a retail business.

Minimal Magazine Template

If you’re planning on publishing a brand magazine to promote your products and services or even creating a catalog for a fashion business, this template will help you get a head start. This is a minimal magazine template that comes in A4 size and it’s available in MS Word and InDesign.

Sponsorship Proposal Template

This is a template crafted specifically for marketing purposes. Whether you’re seeking a sponsorship or offering one, it will help you craft a winning proposal. The template features 18 pages with a fully-illustrated design. You can also easily customize it to change its colors and images.

Professional Business Brochure Template

This creative brochure template is perfect for designing a brochure to promote your services or products. It’s available in MS Word and InDesign formats and features 26 gorgeous pages crafted with a professional design.

Web Design Proposal

This template is a project proposal brochure that’s designed specifically for web design agencies. Although, you can also use it for promoting other types of projects and services as well. The template can be easily customized using Word or InDesign.

Creative Proposal Template

Featuring a 12 column grid, this proposal brochure template comes with a creative design. It includes 28 pages and comes in ready-to-print A4 size as well as US letter sizes.

Company Flyer Templates

A yet another flyer template for crafting project or business services brochure. It includes 3 different flyer designs for you to choose from, all of which are available in MS Word and InDesign file formats.

Trifold Brochure Template

This brochure template also features a trifold design and it comes in A4 and US letter sizes. The template features a minimal and a professional design that’s ideal for corporate and large businesses.

Word Proposal Template

This 24-page proposal brochure template can be used to craft several different types of proposals, including creative projects, web design projects, marketing, and more. The template also features a fully-customizable grid-based layout.

5 Brochure Design Tips

If you’re new to brochure design, these simple tips will help you get a head start on designing a more effective brochure for your business.

1. Keep It Simple

When it comes to brochure design, using a minimalist approach for the content layout is a great way to maximize the use of free space. It also makes way for clear formatting of text and images to reduce clutter as well.

Of course, this means you’ll have to plan and prepare your copy to fit into a minimalist content layout. Using a pre-made brochure template will help you approach this process the other way around by planning your content according to the template design.

2. Pick a Brochure Layout

Depending on the type of goals you want to achieve with your brochure, you should also decide on what type of layout you’ll be using for your brochure.

While there are many different brochures out there like multi-page brochures, two-fold brochures, and tri-fold brochures, each of these types also comes in various sizes and shapes as well (eg: square brochures, US Letter size). It’s up to you to choose one that’s appropriate for your brand and purpose.

3. Use Custom Fonts

Fonts are your best friend in creating more effective brochures. Since brochures are usually filled with text, titles, and subheadings, using the right pair of fonts goes a long way to provide a better user experience and to enhance readability.

Many premium brochure templates include free fonts, but consider using a pair of premium fonts to add more quality and a professional look to your brochure design.

4. Add Shapes and Images

Take full advantage of shapes and images to make your brochure more visually appealing. In fact, you can use shapes as placeholders for placing images inside brochure pages as well.

5. Include a Call-to-Action

A call to action (CTA) is the most important part of any brochure. But, many designers often neglect the importance of the CTA and fails to make it clearly visible. Make sure your brochure has an attention-grabbing CTA that gives clear directions for users to take action.